Direct Mail Delivered Excellent Results for Marketers in 2025

 According to a recent article in Forbes, direct mail produced incredible results for marketers in 2025. In fact, direct mail delivered impeccable ROIs and record-breaking consumer engagement last year and it appears this upward trend is here to stay. 

For B2C and B2B marketers, direct mail delivered a median 112% ROI and nearly 70% of marketers reported improved performance when compared to results from display advertising and paid search. Professional marketers are taking notice of direct mail’s potential, and more companies and organizations are increasing their direct marketing initiatives for the upcoming year. According to research used in Forbes’ article, about 50% of marketers plan to increase their direct mail budgets.  Below is a helpful breakdown of how direct mail delivered excellent results for businesses and organizations in 2025.

Technology Increases Direct Mail’s Effectiveness

Although direct mail is a more traditional form of marketing, the technology driving successful campaigns is anything but antiquated. Modern software and AI help produce appealing campaigns that are efficient, engaging, and segmented for specific audiences. Automation of campaigns along with retargeting technology is essentially direct mail on steroids. Technology also makes it possible to track the success of campaigns with reliable data. For example, implementing PURLs and QR codes into direct mail pieces helps marketers monitor engagement rates among consumers.

Why Direct Mail Delivered Excellent Results in 2025

Based on economic indicators and reduced consumer activity in certain sectors, it may seem unfathomable that direct mail performed so well. The truth is that direct mail offers unique advantages compared to digital outreach. Direct mail commands a consumer’s total attention when it is pulled from a mailbox. Mail pieces don’t have to compete with ad blockers, spam filters, and cluttered e-mail inboxes. Consumers respond to tactile messaging in a way that cannot be replicated by digital channels. 

There’s also quite a lot of consumer psychology at play. Direct mail is seen as a trustworthy form of consumer outreach across many demographics. Utilizing direct mail adds a level of legitimacy and regionality to your brand’s identity. 

Developing Compelling Direct Mail Campaigns

Although direct mail offers stand-out benefits to marketers, using print is not without some challenges. It is important for organizations to develop clear, evidence-based marketing strategies before deploying a direct mail campaign. Direct mail’s edge over digital doesn’t mean that digital outreach should be overlooked either. In fact, print and digital marketing should work in tandem for the best results. 

Successful campaigns utilize the latest technology for personalized messaging that anticipates a consumer’s wants and needs. Technology like retargeting, database management, AI, and automation streamlines direct mail so that it is as cost-effective as possible, too. 

Pel Hughes helps businesses and organizations develop successful direct mail campaigns throughout the United States. We offer a suite of services including campaign automation, graphic design, cross media marketing, retargeting, and database support to enhance direct mail. Call us at (504) 486-8646 to request a quote. 

Non-Profit Marketing Dos and Don’ts for 2026 

Non-profit organizations face unique challenges, especially during tough and uncertain economic times. Non-profit marketing is an essential component for developing the donor relationships required to keep doing the work to which communities benefit. Although non-profits operate with very constrained budgets and rely heavily on the work of volunteers, it is possible to develop an effective and robust marketing strategy.  Following are five helpful non-profit marketing dos and don’ts to help you put your best foot forward with donors.

5 Dos and Don’ts of Non-Profit Marketing

Do: Use Cross Media Marketing 

Cross media marketing involves utilizing both digital and print marketing. A well-rounded cross media marketing strategy can look like maintaining a blog and website with plenty of original copy, keeping active social media accounts on the most popular platforms, and utilizing print marketing such as direct mail campaigns, pamphlets, and local advertising in affordable regional publications. Effective cross media marketing also involves harnessing the power of technology to maintain donor databases, segment audiences for certain marketing materials, and utilizing campaign automation or retargeting software to cut costs and increase efficiency. 

Don’t: Ignore Younger Generations of Potential Donors 

Often times, non-profit organizations overlook younger generations of potential donors. With widespread social media use, younger people are more aware and interested in social causes than ever before. Leaving younger demographics out of non-profit messaging could be a costly mistake. We recommend segmenting your audience and developing messaging that appeals to younger groups of people—particularly Gen Z. 

Do: Increase Personalized Messaging 

Personalized messaging is just as important in the non-profit world as it is for for-profit corporations. People are inundated with brand and organization messaging on a daily basis. When messaging is personalized, people are far more likely to take notice. Personalization in print and digital marketing is a critical component of effective donor outreach. 

Don’t: Solicit for Donations Too Frequently  

Soliciting donations too frequently can be very off-putting to donors and volunteers. Frequent solicitations can make donors feel overwhelmed or worse—unappreciated. It is important to ask for donations on a consistent but mindful basis. The frequency can look different for every organization, so it’s important for your marketing team to develop a strategy that works for your bottom line without compromising the support your organization needs to serve your community. 

Do: Develop a Consistent Brand Image 

The concept of “branding” may seem very corporate, but it is an important (and sometimes, overlooked) component of effective non-profit marketing. A clear brand identity and voice help set your organization apart from those with similar missions. Your logo should be consistent across all digital and print channels and your copy for blogs, social media posts, e-mail blasts, and mail campaigns should be cohesive. 

We recommend developing a branding guide accessible to all employees and volunteers who contribute to marketing. This branding guide should contain helpful information on your mission, preferred terminology, and access to branded images like banner photos and logos. Campaign automation for e-mail and direct mail is especially helpful for maintaining a clear brand identity. 

Pel Hughes is a full-service printing company that works with several non-profit organizations in Louisiana and beyond. We offer direct mail, retargeting, campaign automation, database services, graphic design, and cross media marketing. Call us today at (504) 486-8646 to launch your next project. 

How to Measure Success with Direct Mail 

Measuring success with direct mail campaigns can be a bit cumbersome when compared to the accessibility of reliable metrics associated with digital marketing and advertising. Fortunately, there are methods to evaluate the success of direct mail with implementation of QR codes, discount codes, and PURLs.  

When developing a direct mail campaign, it is wise to look at direct mail as a piece of a puzzle. In today’s advertising and marketing landscape, brands and organizations see success with robust omnichannel (cross media) marketing campaigns that include utilizing direct mail.  

Challenges of Analyzing Direct Mail Campaigns 

Marketers do face challenges by demonstrating the ROI of direct mail because direct mail, when executed successfully, is linked to other channels like website traffic and e-mail campaigns. In many instances, the influence and impact of direct mail campaigns is often unnoticed and underreported. 

Compared to a digital ad—which can provide reliable metrics throughout a customer’s journey with your brand online—traditional direct mail can’t provide immediate data.  

For example, a customer’s journey with brand often takes the following route: 

  1. Receipt of a mail piece 
  1. A search engine query to learn more about your brand, product, or services 
  1. A visit to your website 
  1. A digital ad that retargets the customer the next time they’re browsing the web or social media 
  1. A digital/in-store purchase or e-mail signup 

Although this is a conventional customer journey, the marketer typically doesn’t encounter concrete data that can attribute the initiation of this journey to direct mail. Instances like this are why success with direct mail are underreported. 

Integrate Digital with Direct Mail for Better Metrics 

Fortunately, targeted and personalized direct mail can help marketers evaluate the metrics they need to evaluate their advertising efforts. The main point of focus with direct mail is to draw recipients to your website with compelling CTAs that offer incentives like free shipping or product discounts for website visits.  

Implementing QR codes and PURLs are especially beneficial for tracking response rates with your direct mail campaigns. Once a recipient visits your website by using a PURL or scanning a QR code, your website analytics can then keep track of your potential customer with the reliable metrics you use digitally.  

Other technology that can help attribute success with direct mail campaigns: 

  • Form fills and landing pages connected to CRM platforms 
  • Digital ads and e-mails after consumers engage with your brand online or make a purchase 

Benefits of Integrated Direct Mail 

Using integrated direct mail as a cog in a larger marketing ecosystem can lead to valuable data for future engagement, audience segmentation, and isolating weak points in the customer journey. All these metrics are useful for fine tuning future brand messaging and improving conversion rates.  

Pel Hughes is a full-service printing company based in New Orleans. We offer cross media marketing, direct mail, campaign automation, and database services to businesses and organizations throughout the United States. Call us today at (504) 486-8646 to launch your next integrated direct mail campaign.  

Storytelling in Marketing: Ford’s New Campaign 

Storytelling in marketing is more than a fad; this method of reaching consumers is powerful. This style of marketing translates well across multiple mediums, including video content, print advertising, website content, and on social media. Ford just launched a bold, storytelling-forward campaign—its biggest marketing effort in over a decade. Here we will dive into Ford’s latest effort and what makes it special. 

“Ready, Set, Ford” Emphasizes Humans, Not the Product 

Ford’s latest campaign is a global undertaking called “Ready, Set, Ford”, which showcases the human beings that make up the Ford community. The campaign’s first television advertisement depicts various Ford vehicles enhancing the lifestyles of their owners. From off-roading to rounding up cattle to racing, Ford’s campaign puts the lifestyle of its car owners front and center.  

The ad closes with a well-known quotation: “Whether you think you can or you think you can’t, you’re right” from the company’s founder, Henry Ford. According to Ford’s Chief Marketing Officer, Ford’s new message aims to put people first, not its products. There will be a series of ads—some of them global—over the next couple of years that showcase how a Ford vehicle adds value to various types of lifestyles and activities. For instance, some Ford vehicles are equipped with unique features like GOAT (Goes Over All Terrain), which is ideal for those in farming or those who enjoy off-road activities. There’s also a feature called “Pro Power Onboard”, which will be highlighted in ads to show this feature’s usefulness for job sites, camping, and charging electronic accessories.  

Ford’s new approach to story-driven marketing offers a message of optimism and resilience while celebrating the individuals who own their vehicles.  

Ways to Implement Storytelling in Marketing 

Storytelling is a broad marketing style that can be scaled to suit the messaging needs of any business or organization. It can be as simple as highlighting customer testimonials on direct mail pieces or in video content online. Storytelling can involve showcasing communities where businesses are located or places and people that non-profit organizations serve. For higher education, storytelling translates well when celebrating the professional milestones of former students or research breakthroughs from university departments. Storytelling is highly customizable so that it can align with your existing identity and messaging.  

Pel Hughes offers a suite of services to help you emphasize storytelling in marketing including cross media content, graphic design, direct mail, and personalized messaging. Give us a call at (504) 486-8646 to learn more.  

Small Business Marketing with Promotional Products 

Catching a customer or client’s eye is challenging in today’s competitive business market. Small businesses often operate with small margins and face steep competition for market share. One way to capture the attention of consumers is develop a robust customer outreach strategy that includes marketing with promotional products.  

Marketing with promotional products has a profound psychological effect on consumers that drives brand recognition and consumer loyalty. Following are some interesting psychological effects of marketing with promotional products.  

The Effects of Promotional Products on Consumers 

#1 Increase Reciprocity 

Marketing with promotional products increases the likelihood that consumers will engage with your brand or your business’ services. Promotional products evoke an urge for consumers to reciprocate with a purchase. This is because small gifts and acts of generosity spurn reciprocal behavior among people.  

#2 Boost Brand Recognition 

According to the Advertising Specialty Institute, 85% of consumers will remember the business that provided them with a promotional product. Nearly 60% of consumers will keep these products for more than a year, too. 

#3 Establish an Emotional Connection 

Developing consumer trust and loyalty hinges on establishing an emotional connection with your brand. Marketing with promotional products is a great way to develop a bond between customers and your products or services. Consumers view promotional products as thoughtful and positive. In fact, almost 80% of recipients experience feelings of appreciation after being given a promotional item.  

Best Promotional Items for Small Businesses 

The world of promotional products is vast and can fit any small business owner’s budget. Pel Hughes offers thousands of high-quality promotional items at affordable prices. Following are some of our favorite products for small businesses.  

Reusable Grocery Bags & Totes 

It almost seems like there’s no such thing as too many reusable grocery bags or totes—especially for working mothers and busy families. People use reusable grocery bags for more than just trips to the supermarket; they use them to drop of food items to neighbors and friends, pack a picnic for their families, or for excursions to parks, lakes, and beaches. Having custom reusable bags and totes with your logo on them are excellent tools for brand recognition and consumer loyalty.  

Below are some links to our favorite reusable bags and totes: 

 Non-Woven Grocery Tote Bag 

Insulated Large Non-Woven Grocery Tote Bag 

Tumblers and Mugs 

As more people move away from disposable bottles and sodas, insulated tumblers and travel mugs are increasingly valuable to consumers. Custom tumblers and mugs are a great way to show appreciation for your customers with an item they can enjoy using on a regular basis.  

Following are a couple of our picks: 

26 oz. Tumbler with Lid and Straw 

18 oz Cypress Collection Stainless Steel Tumbler 

11 oz Coffee Mug with Handle 

Pens 

Pens are a perfect compact and budget-friendly option for marketing with promotional products.  

Here’s a couple of our favorites: 

Jotter Pen 

Cache Touch Stylus Pen 

Magnets 

Magnetic clips and magnets are another affordable option for fostering brand recognition through promotional products. These items are perfect for office file cabinets as well as refrigerators.  

Below are two customizable options: 

Magnetic Fridge/Office Clip 

Large Magnetic Calendar 

In addition to a stunning array of promotional products, Pel Hughes offers graphic design, direct mail, database services, campaign automation, and cross media marketing. Call us today at (504) 486-8646 to get started on your next campaign.  

Buying Behavior of Millennials

Did you know that millennials make up almost a third of the global population? Sandwiched between the Analog and Digital Ages, millennials are a generation with unique consumer needs and buying behavior. Understanding the tastes, needs, and buying behavior of millennials will help marketers engage with this generation. Following is some helpful information on millennials and their purchasing habits.  

Who are Millennials? 

Millennials were born between 1981 and 1996. In the United States, the generation comprises nearly 75 million people. As they approach middle age, millennials are in their peak spending years.  

What are common characteristics of millennial buying behavior? 

As millennials approach the middle of their lives, some key traits of their buying behavior stand out when compared to other generations. In a nutshell, millennials prioritize wellness, longevity, nostalgia, convenience, and openness when it comes to shopping.  

Wellness & Longevity 

Millennials came of age with massive amounts of information at their fingertips through the world wide web. With the rise of social networking and other digital mediums like YouTube and podcasts, millennials enjoy taking deep dives into topics, brands, and consumer goods so that they can make informed decisions. As many millennials wrestle with career ambitions and parenthood (often at the same time) wellness is certainly on their minds. Millennials spend considerable amounts of discretionary income on supplements, healthier alternatives to popular snacks, and personal care products.  

Nostalgia 

Most millennials were well into their teenage years before the Internet became a worldwide phenomenon. This generation has very clear and nostalgic memories of life before endless notifications, social media, and mobile phones. Because this generation is sandwiched between two distinct eras, millennials tend to gravitate to nostalgia in brand messaging. They also appreciate throwbacks to products and food items from their youth—albeit with healthier ingredients.  

Convenience 

Millennials engage in online shopping more than any other generation. It’s important to remember that millennials grew up in the Mall Era, where many-a-weekend were spent browsing merchandise Abercrombie & Fitch, Old Navy, and Hot Topic while enjoying food court lemonade and cookies. Today’s millennial has chosen to prioritize the convenience of online shopping over meandering around brick-and-mortar retail centers.  

This generation is often saddled with busy schedules as they contend with raising children and caring for aging family members at the same time. They are also deep into their careers where they work long hours and endure lengthy commutes.  

For marketers, it’s important to acknowledge the millennial’s need for convenience and predictable shopping experiences.  

Openness 

Other generations have labeled millennials as “too open”, but that openness has led to market-disrupting industry. An example of the effect of openness on consumer spending is the booming wellness market for women enduring perimenopause and menopause. The market for menopausal support products, famously overlooked by brands in the past, is expected to reach nearly $30 billion by the end of the decade.   

Tips for Engaging with Millennial Consumers 

Deploy Direct Mail Campaigns 

If there ever was a generation to giddily receive direct mail, it’s millennials. Direct mail is the perfect avenue for tapping into millennial nostalgia while promoting convenience. A personalized direct mail campaign with purchase incentives like discount codes is a great icebreaker. Inserting QR codes that route recipients to customized digital shopping carts is a great way to tap into this generation’s need for convenience, too.  

Develop a Robust Cross Media Marketing Strategy 

Engaging with millennials on the print and digital fronts is a great way to grab their attention. E-mail marketing paired with direct mail is a great strategy for announcing new products and sales.  

Embrace Openness in Your Messaging 

Crafting brand messaging that conveys authenticity and vulnerability is a great method engaging with the “most open generation.”  

Pel Hughes is a full-service printing company that offers direct mail, graphic design, cross media marketing, campaign automation, and database services. Call us at (504) 486-8646 or click here to request a quote.  

Branding Trends to Watch in 2025 and Beyond 

Exciting branding trends are emerging in 2025 that will likely carry over into the upcoming years. Merging AI, nostalgia and respect for unique typography, beautiful color stories, and immersive media, these branding trends could breathe new life into your logos, digital graphics, packaging, and direct mail campaigns.  

Exciting Branding Trends You Need to Know About 

Eco-Friendly Aesthetics and Packaging 

A focus on sustainability in branding materials and packaging will continue for the next several years. An eco-friendly aesthetic involves recycled textures, soft earth tones, and minimalist, clean designs.  

In addition to appealing to consumers, eco-friendly aesthetics and packaging are typically budget-friendly for businesses.  

Pel Hughes offers printing services for packaging including corrugated boxes.  

Multi-Sensory Experiences and Packaging 

Evoking as many of the senses as possible will likely be a mainstay of branding for the next few years. Multi-sensory experiences can involve using unique scents in brick-and-mortar stores, virtual/augmented reality online, and textured packaging.  

Flexible and Dynamic Brand Identities 

For the foreseeable future, brands large and small will focus on flexible brand identities that can translate cohesiveness and recognizability across digital and print mediums.  

Strategic and Eye-Catching Color Placements 

As brands begin to focus on developing sensory experiences for consumers, eye-catching color (particularly in gradient form) will be a focus—especially online.  

An Emphasis on Unique Typography 

Some of the biggest brands of consumer goods are reviving the art of typography one logo at a time. From luxury perfume brands to common household items, investing in unique typography is a way to create a more recognizable aesthetic.  

Incorporating Tactile Experiences on Digital Channels 

While the digital world can’t replicate a tactile experience, graphic designers and developers can use layered graphics and three-dimensional images to produce a more immersive experience on websites, digital shopping platforms, and apps.  

Hand Drawn Elements 

Hand drawn elements like slogans and taglines add a level of craftmanship to digital media that mimics the consumer experience of in-person shopping. Elements that appear hand drawn add whimsy and playfulness that benefits big brands and small business alike with eye-catching, mood-boosting design.  

How Pel Hughes Can Help You Implement New Branding Trends 

Pel Hughes is a full-service printing company that offers a suite of services to help businesses and organizations thrive. We offer direct mail and direct mail retargeting to help merge your digital identity with print messaging. Utilizing state-of-the-art printers, we can incorporate tactile and sensory elements into your campaigns with embellishments like raised varnishes and spot UV. Direct mail retargeting is a great way to engage with thoughtful interactions with consumers who have expressed interest in your brand online.  

In addition to print, we offer cross media marketing and graphic design. Our team can help you develop a recognizable brand that resonates with consumers in both print and digital messaging.  

Check out our blog to learn more about our services or click here to request a quote.  

Targeted Mailing Lists & Direct Mail 

Targeted mailing lists are the engines behind compelling and effective direct mail. A targeted mailing list makes it possible to improve personalization, segment your audience, and keep your brand messaging relevant for your recipients.  

With AI and machine learning, mailing lists are carefully curated, which makes them more effective than ever before. 

Top Benefits of Targeted Mailing Lists 

Improved Personalization 

Personalization has been a mainstay in marketing for several years now. Modern consumers are not only receptive to personalization, they expect it. In fact, over 50% of consumers feel that their direct mail should be tailored to their spending habits and demographic behavior.  

Targeted mailing lists make personalization easier. First, targeted mailing lists are highly curated for accuracy and routinely updated with the latest data on consumer purchasing habits and trends. These mailing lists can be segmented into specific demographics like gender, age group, income level, and neighborhood. Sorting data into segmented lists means that a business can launch multiple direct mail campaigns with messaging aligned to very specific groups.  

Integration with Cross Media Marketing 

Integrating direct mail with online brand messaging drastically increases engagement with your business. By creating a thoughtful consumer journey across multiple marketing channels, you can build a loyal consumer base, a strong brand identity, and boost revenue. 

Targeted mailing lists can contain data on the online activity of your direct mail recipients. For example, how often consumers click on promotional sales within e-mail blasts or how often they make online purchases. All of this data can be used to segment your audience into groups for future direct mail campaigns.  

Mailing Lists Have Applications in Non-Profit Marketing & Educational Institutions 

While targeted mailing lists are beneficial to for-profit businesses, this technology is useful for non-profit organizations and educational institutions, too. For example, segmenting a non-profit’s recipients by donation values, those who attend events, and those who volunteer can help craft messaging that produces higher engagement that helps your organization thrive. Similarly, targeted mailing lists by major and demographic data and tailoring messaging for those audiences can drive enrollments and showcase specific programs at educational institutions.  

Targeted lists are likely here to stay. Advancements in AI and machine learning along with data collection can be valuable additions to marketing for businesses and organizations alike.  

Pel Hughes offers database services, direct mail, and campaign automation to businesses, organizations, and educational institutions throughout the United States. Call us at (504) 486-8646 to request a quote.  

Content Marketing Tips for Higher Ed 

Higher ed content marketing is no easy feat. Attracting students to your college or university is challenging because the competition is steeper than ever. Developing a robust marketing strategy that marries modern digital platforms with traditional channels can help generate interest in your institution. When it comes to engaging with prospective students, content marketing is king. Following are helpful tips for developing dynamic content for higher ed marketing.  

Four Content Marketing Tips for Colleges and Universities 

#1 Understand the Need for Great SEO 

Today’s students rely heavily on search engines—especially when they investigate higher ed institutions and degree programs. Ranking well on search engines is particularly important when attracting prospective students from Gen Z and Gen Alpha. All of your institution’s web pages should be optimized, have relevant tags and keywords, and contain original content. Additionally, maintaining a regularly updated blog is critical for ranking well among leading search engines like Google, Duck Duck Go, and Yahoo.  

#2 Know Your Audience 

Your institution’s ideal audience is going to be diverse. Not only are you trying to attract students for different academic majors and degree programs, your students will also belong to a mixture of age groups. It is critical to understand the personas of people who will peruse your website, read direct mail pieces, and view social media content. Incoming undergrads will belong to diverse ethnic, religious, and regional communities while returning students and graduate level scholars will belong to older demographics. These personas can also be further segmented to special interests and sociological ideologies.  

Developing a thorough understanding of your audience and its various personas will help guide your content marketing in the future. Advanced technology can also make it possible to personalize your content to specific segments of your audience both digitally and in print. For example, direct mail campaigns and e-mail blasts can be tailored to audiences segmented by area of study, age groups, genders, and so much more.  

#3 Develop A Content Marketing Plan 

Effective content marketing involves careful planning and research. From delving into what topics actually pique the interests of students to producing a content calendar that ensures you have regular content for prospective students to engage with; planning is the backbone of any great content strategy.  

#4 Emphasize Storytelling 

One of the most compelling forms of content is storytelling. This content form resonates with diverse audiences because it is authentic and engaging. Storytelling can involve testimonials from current and former students, narratives on research breakthroughs, and faculty profiles. Emphasizing storytelling can also help sell the experience your institution offers. Experiences are compelling to Gen Z and Gen Alpha who are looking for ways to explore interpersonal growth, develop social skills, network, and align with like-minded individuals over shared interests and passions.  

What makes storytelling especially beneficial to your content strategy is that it is powerful across many mediums including direct mail campaigns, blogs, course catalogs, podcasts, social media posts, and videos. 

Pel Hughes is a family-owned full-service printing company that offers direct mail, cross media marketing, database services, and campaign automation. We work with universities and colleges throughout the United States. Check out our website and blog to learn more about how we can help you produce an enticing content marketing strategy.  

Direct Mail For Banks: Content Tips for Your Next Campaign 

 Direct mail for banks is a wonderful tool for consumer outreach and boosting revenue. As one of the most well-received forms of advertising, direct mail can make a big impact on your brand identity. While direct mail for banks is a good thing, it is important to be aware that the quality of your content matters. Following are some helpful tips for making the most of your next campaign.  

Content Tips for Banking Direct Mail 

#1 Provide Helpful Information 

Effective direct mail for banks contains helpful copy for potential customers. Your campaigns are a great time to introduce new clientele to your services. If your bank offers free checking, mobile apps, automatic bill pay, and other useful tools or services, mentioning them in your direct mail copy is wise. Helpful content helps establish lasting relationships with consumers.  

#2 Build Trust 

Successful banks build trust with their consumers. Afterall, consumers are entrusting your institution with a very precious resource: their money. In addition to producing helpful direct mail content, including testimonials from existing customers is a great way to develop trust with new clientele. Including testimonials is one of the most compelling ways to grab attention and legitimize your brand.  

#3 Be Concise with Easy-to-Understand Language 

Using too much industry-related jargon can be off putting to consumers. It’s important to use copy that is easy to understand for people unfamiliar with banking and finance. People are also living very hectic and busy lives so the more concise your content is, the better it will be received.  

#4 Offer Resources for Additional Information 

Since space is limited on direct mail, you can always direct your recipients to sign up for e-mail newsletters, follow your bank on social media, and to links that offer more resources and information on your programs and services. Implementing QR codes and personalized URLs is a great way to provide additional information.  

Routing mail recipients to e-mail, social media, and your website is smart because you can track the response rates of your direct mail while creating more avenues for communication with potential customers later.  

Pel Hughes Offers Direct Mail for Banks 

Pel Hughes is a family-owned, full-service printer that works with banking institutions throughout the United States. We offer an array of tools and services to help banks thrive including direct mail retargeting, cross media marketing, graphic design, database services, and campaign automation. Give our team a call at (504) 486-8646 to get started.