Build an Effective and Long-lasting Real Estate Direct Mail Strategy

Build an Effective and Long-lasting Real Estate Direct Mail Strategy - pel hughes print marketing new orleans la

Although it may go against the current notions that digital is taking over, the fact remains that direct mail is still one of the most effective methods of reaching your customer. In fact, the response rate of direct mail is approximately nine times greater than that of email, paid searches, or social media.   A strong […]

4 Simple Ways to Create Winning Direct Mail Campaigns

4 Simple Ways to Create Winning Direct Mail Campaigns | Pel Hughes

Although it may be lost on the general population, marketers recognize that direct mail is still one of the largest drivers of business in the game. For the non-believers, consider this: Direct mail is the second-most used medium (57%), tied with social media. Direct mail pulls a higher response rate than any digital direct marketing […]

Is Print Dead?

Is Print Dead - pel hughes print marketing new orleans la

“Is print dead?” seems to be one of those almost existential questions that has been asked over the past couple decades, with people expecting the answer to—at least at some point—be “yes”. We’re all aware of the digital age we live in and the importance of social media in our everyday lives. And naturally, as […]

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