For medical and dental practices to stay afloat, practitioners must accomplish two things: acquiring patients and retaining them. In addition to marketing with social media, websites, and e-mail newsletters, dentists and doctors need to reach out beyond the digital space. One often overlooked yet effective advertising method is direct mail. Direct mail for dental and […]

Smarter direct mail campaigns should be a part of every enterprise’s cross media marketing strategy. While conventional direct mail offers a high ROI, its effects are further enhanced when direct mail implements tracking metrics like QR codes and PURLs along with digital outreach in the form of e-mail marketing. As regulations change the way data […]

While direct mail is a marketing powerhouse for businesses and non-profit organizations, formatting issues could put a big damper on your campaign. The US Postal Service imposes strict regulations on direct mail campaigns so it is important that marketers stay abreast of these potential concerns well before their campaigns are printed. Following are five issues […]

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