Marketing to millennials can be challenging for print and digital marketers. This generation has had their lives earmarked by two radically different worlds. Imagine your formative years consisting of wall-mounted landline telephones, printed maps, and TV Guide subscriptions with your teenage years and adulthood consisting of smartphones, GPS, and Netflix. Tethering between these strikingly different […]

Direct mail is powerful but improper execution of a direct mail campaign can produce disappointing results. While design and great copy has a lot to do with effective direct mail, quite a lot can go wrong with a campaign beyond the design process. As part four of our “Direct Mail Appreciation” blog series, the pros […]

Gen Z—or “Zoomers”—are comprised of people born after 1996. While plenty of Gen Z folks are still in high school or college, a significant portion of this generation have been in the workforce for several years. As the oldest of Zoomers are approaching their late 20s more data is coming in about consumer activity, worldview, […]

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