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Develop a Successful and Sustainable Direct Mail Campaign
Direct MailDirect mail marketing continues to be one of the most effective tools for reaching consumers and bringing them to action. In fact, a recent study by Temple University shows that direct mail is outperforming digital ads in eight out of nine categories, and direct mail marketing holds consumer attention longer and has a more significant […]
How to Leverage Big Data for a Highly Effective Direct Marketing Campaign
Direct MailAs time progresses and technology improves, much of work and life is becoming quantified. We rely on numbers and “big data” to analyze performance, obtain a competitive advantage in the workplace and ultimately stay in business. However, generating inroads with customers proves that much more challenging with each passing day as more products and services […]
How to Create Direct Mail Copy That Piques the Audience’s Interest
Direct Mail, SalesThe average person has received more than his or her fair share of junk mail with bright colors, capital letters and instructions to “Buy!, Buy!, Buy!” This content is poorly planned in nearly every regard. It is not enough to simply connect with your target audience through direct mail. The content of your message matters […]