Significance of Engagement Marketing through Direct Mail

Significance of Engagement Marketing through Direct Mail - Pel Hughes print marketing new orleans

Rather than viewing consumers as passive receivers of information, engagement marketing is a concept that looks at consumers as active members in the marketing process. Engagement marketing seeks to engage consumers and encourage them to participate in the building of a brand. Naturally, one might expect that digital mail is the best way to reach […]

Direct Mail: Still the Lowest Cost-Per-Lead and Highest Conversion Rate

Direct Mail - Still the Lowest Cost-Per-Lead and Highest Conversion Rate - Pel Hughes print marketing new orleans

At first glance, it may be difficult to imagine how direct mail can generate a lower cost-per-lead than email. Postage costs continue to rise, and not to mention the costs of designing and printing, it starts to sound like direct mail campaigns are pretty expensive. However, when we hear phrases such as “lowest cost-per-lead” and […]

DPI for Printing: What Is It and What Works Best?

DPI for Printing_ What Is It and What Works Best_ - Pel Hughes print marketing new orleans

One of the most important factors to consider when printing is DPI, or dots per inch. Basically, DPI is a measure of special printing dot density which consists of the number of individual dots that can be placed in a line within the span of 1 inch. When choosing a resolution, it’s all about determining […]

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