Spot vs. Process – Why and When to Go with Spot Color

Spot vs. Process - Why and When to Go with Spot Color - Pel Hughes print marketing new orleans

As a designer, one of the most important decisions you must make is in regard to the colors in your design. Admittedly, there can be a lot of confusion when determining whether to use spot colors or process colors, and understanding the difference between the two can be the difference between a good and great […]

7 Reasons Why Catalogs are the Marketing Tool King

7 Reasons Why Catalogs are the Marketing Tool King _ Pel Hughes print marketing new orleans

It’s no longer accurate to say that readers are moving toward a digital preference to receive their content. Readers aren’t moving that way, they’re already there. In a world controlled by information consumed online, one thing remains true: people engage through stories. While many marketing mediums prove successful, it’s the age old wonder of the […]

What is a Marketing Portal?

What is a marketing portal_ _ Pel Hughes print marketing new orleans

With so much marketing technology available, it’s important to understand what a marketing portal is, and what it can do for growing organizations. Put simply, a marketing portal is a key resource used to organize, customize, and distribute on-brand marketing content. It also helps a corporate marketing team control their brand messaging, while still giving […]

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