Top 5 Marketing Mistakes and How to Avoid Them

Top 5 Marketing Mistakes and How to Avoid Them - Pel Hughes print marketing new orleans

The importance of a well-structured, cohesive and effective marketing campaign cannot be overstated. To keep your marketing techniques relevant, you must conduct marketing audits and flush out what works and what is holding you back. This article explores 5 of the most common marketing mistakes made by today’s companies and how to avoid them. Doing […]

6 Best Practices for Direct Mail Advertising

6 Best Practices for Direct Mail Advertising - Pel Hughes print marketing new orleans

While direct mail advertising is decreasing, it is still 37 times more effective than email, according the Data and Marketing Association. Given the success of direct mail in advertising and marketing campaigns, it’s important to craft well-executed and creative messages to influence consumers. Below are 6 proven practices to ensure your consumers are reached and […]

Tracking Offline Marketing Campaigns Is Easier Than You Think

Tracking Offline Marketing Campaigns Is Easier Than You Think - Pel Hughes print marketing new orleans

Offline marketing tools such as magazines, TV commercials, billboards, vehicle wraps, etc. can be a great way to generate exposure and market your brand. However, most businesses believe it is difficult to measure how successful these campaigns are. That isn’t the case. The expansion of tracking tools and customizing online presence now make it possible […]

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