Engage Customers with Personalized Video Marketing - pel hughes print marketing new orleans la

Everyone likes to feel special. Whether it’s in our daily lives, checking our email inboxes, or receiving marketing material, it’s no secret that a personal touch can do wonders. It’s also apparent that a recent transition to video marketing remains very popular in today’s world. To illustrate, take a look at these statistics from a […]

3 Direct Mail Best Practices for B2B Marketers - pel hughes print marketing new orleans la

Business to business, or B2B, marketing encompasses a large array of challenges that most marketing teams aren’t subject to. Indeed, you’re attempting to establish your brand to an industry that is well versed on the tricks of the trade. And in order to stand out among like-minded professionals, you must develop a creative and holistic […]

Process vs. Spot Color: What Are They and What Should You Use - pel hughes print marketing new orleans la

As a designer, one of the most important decisions you must make is when to use specific types of color. For years, there have been debates about which color printing method is supreme: process (which uses a variety of four main colors), or spot (also known as Pantone Matching System).  Admittedly, there can be a […]