How can you keep your brand in front of web visitors who leave your site without buying?
Our solution leverages proven direct mail remarketing technology to empower brands to send targeted direct mail to unknown web visitors, convert them into identified leads and measure the results.
Direct Mail Retargeting answers the question of WHEN! When is the best time to send a direct mail piece to a prospective consumer?
Direct mail is part of many brands’ marketing strategy but challenging at times to know when the best time is to send direct mail. Direct Mail Retargeting increases the efficiency by sending targeted direct mail messages to qualified leads who have visited a website, demonstrated initial interest, and then reported on the responses. This intelligent direct mail offering allows brands to fill the top of their funnel while precisely measuring the effectiveness of their direct mail campaigns.
- Reaches visitors that triggered email can’t
- Applications include:
- customer acquisition
- win back programs
- abandon cart
- loyalty programs
- omnichannel and more
- Response and KPIs are BETTER than classic, digital-display retargeting, PLAs and Facebook ads.
- Increase in web traffic over the last year has expanded prospective new customers visiting websites
VERSIONING BASED ON BROWSING – The Power of Personalization!
- Daily digital printing and mailing
- Classify audiences based on past and current visit behavior
- Browsing drives personalization to maximize response
Our engine enables audience building based on browsing, demographic and transactional data appends without ever possessing visitors name and street address. Protects consumer privacy.
Compliant with CCPA, GDPR, FTC and Courts.
Why Direct Mail Retargeting over Digital Retargeting?
HOW DOES IT WORK?
Use first-party cookies to collect online site visitors and browsing data
Segment, model and score targeted audiences
Personalize content for each targeted audience
Create individualized direct mail.
Mail first class within days of visit. Reach browsers with highest likelihood to respond via Direct Mail.
Measure performance from both online and offline channels