Pel Hughes provides measurable marketing solutions to help companies efficiently acquire new customers, nurture existing ones and maximize ROMI.
It starts with data (yours, acquired or modeled). From there, we implement a needs assessment to define your market and objectives, resulting in a recommended strategy.
The decades we’ve spent mastering print marketing have strengthened our understanding of how to help you run a successful campaign. From business cards to flyers, mailers, catalogs and a variety of physical media options, print is the Big Daddy when it comes to the marketing of any brand, product or idea.
We’ll partner with you to execute a results-oriented, cross-media campaign rooted in printed materials that accurately reflect your message and objective. Our investment in automation and hardware ensure your print projects are met with consistency, efficiency and relevancy.
Reach your target audience through email marketing, a highly effective and inexpensive marketing addition to your direct marketing campaigns. Utilizing email through a variety of methods, and media is how you can generate new leads, enhancing your response rates and increasing your customer base.
The email channel is a cost effective way to keep in frequent contact with your existing customers. Our advanced and effective solution allows you to build, deliver, and measure email efforts for your campaigns.
We offer e-marketing list services that assure you are sending emails to valid addresses while protecting your sending reputation by keeping your email lists current relevant. Another great service we provide is finding lead email addresses by overlaying information from a list that is already prepared for campaign application.
We also offer opt-in email campaigns allowing recipients to opt-in to a campaign upon reviewing your email. These campaigns are highly effective in providing instantaneous results that enable you to market your campaign efficiently (eliminating wasteful information) through a coordinated multichannel campaign, designed to maximize your return on marketing investment. Moving forward, once your campaign is executed, we provide you with optimal approaches to continue obtaining the results you want.
Launch your next email effort by using one of our templates — then insert your own images, text, links, and more. Or, you can provide us your own HTML and Text:
Easily Schedule or Send Emails On-Demand. Once you have designed your email, you are only steps away from delivering it. Select the mailing list: upload your contact file, whether it’s Excel, CSV, Text, or select from an existing file.
SMS, or Short Message Service allows the transaction of short text between mobile phone lines. Nowadays most people use their mobile phone as an all-purpose hub for web browsing, email, and hundreds of other facets, (research shows 80% of Americans use their mobile phones an average of 3 hours a day). By utilizing our SMS marketing service we help you communicate your message to your target customer’s pocket!
SMS has open rates in the 90th percentile. This fast form of communications enforces that your message will be read. Our technology enables you to send your text to an entire list, or to hone in on a specific group of subscribers. With a simple response (no other information required) you can give your subscribers the option of continuously receiving SMS notifications, enhancing your ROMI significantly.
Landing Pages — Custom campaign landing pages are different from your main website. They are campaign specific and targeted that are campaign oriented and goal specific. Users can arrive to them from either offline or online outbound or inbound. They can link to them from print, mail, email, search, banner ads, or from mass media like radio and TV ads. The landing page can display your branding, but only the message that applies to the marketing campaign that was delivered to the person. For example, you could send them directly to your corporate homepage, but then you run the risk of overwhelming and losing them with information they aren’t specifically looking for. A landing page allows you to deliver targeted messages to each recipient.
Personalized URLs (PURLs) — Personalized URLs are unique web addresses designed as part of a one-to-one marketing campaign. By incorporating the name of the recipient into the web address of the marketing site, recipients are more likely to visit their site due to the novelty of seeing their name in the address. For example, if Pel Hughes wanted Jane Doe to visit a direct marketing landing page we could customize the link we send her to look like this: http://janedoe.pelhughes.com. Once the recipient arrives on his or her PURL, we take the personalization further than just a first name salutation. By using data and knowledge of that recipient, each page can be uniquely created for that recipient. By utilizing data-driven images, text, graphics, and offers, each page is relevant to that recipient. The result is a higher response rate, and increased conversions. When used in conjunction with an integrated outbound marketing campaign (i.e. direct mail or email blast), visits to the site produce detailed demographic information of the users who respond to an offer.
How is this different than your main site or a campaign landing page? Standard marketing sites can only track traffic to the site, but not the specific users. PURLs can be used to help generate a customer profile by asking only the necessary customer demographic questions, as it is assumed that the basic information is already known as part of the list generation process.
Quite simply, using any direct mail list, we deliver digital ad messages to that specific address. IP targeting is the process of focusing internet advertising to households based on their Internet Protocol (IP) address. There are many display ad strategies that can target your message to individuals; such as targeting/retargeting using cookies, site or audience segmentation targeting and geo-targeting. These are valuable tools for getting your message to the right audience. But we believe the most effective tool for targeting specific audiences is our IP targeting process. And combining this into a cross media, online/offline approach ensures your targeted audience sees their message in multiple platforms.
The real power in IP targeting is that we can integrate our client’s off-line data with our IP data to produce an extraordinarily effective targeting segment. Using existing segments or using a profiled or modeled list, there is much information that can be taken advantage of with offline mailing list. The type of data and information that can be appended to your campaign list can get very granular. This allows you to target only qualified prospects with relevant messaging that are more receptive to your marketing message. This is vastly different than most internet-based advertising campaigns where a significant amount of your ads never reach qualified prospects.
Using key demographics and psychographic data (Home Value, Voting Preference, Length of time in home, Credit Score, etc.), or existing mailing list data, we isolate individual households and target display ads.
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