Retailers are Using QR Codes in CTAs 

Prominent retailers like Capital One are utilizing QR codes in CTAs on both digital communications and print materials like direct mail. Embedding QR codes into the first position of CTAs helps consumers take action on marketing materials easily and efficiently. Moreover, using a QR code in a CTA makes tracking engagement and conversions with print materials much easier for businesses and organizations. 

QR Codes Encourage Consumer Engagement

Even a well-written CTA can land flat when consumer action requires multiple steps. Often times, consumers intend to interact with direct mail or other forms of communication but don’t actually follow through in the moment. By placing a QR code in CTAs front-and-center, consumers can scan the code as soon as they hold a piece of direct mail or open an e-mail. 

Not all QR codes are created equally. An effective QR code will take a consumer to a personalized landing page, a curated shopping cart, or a pre-filled form that inputs consumer data to reduce labor for the recipient. 

Tips for Engaging CTAs with QR Codes

When using a QR code in a CTA, it’s important to keep the copy of CTA brief and simple that highlights the benefits of scanning a code. An arrow pointing to the QR code with text that says, “Scan for Your Free Gift”, “Scan to Sign Up for A Free Consultation”, or “Scan to Unlock Incredible Savings” are great examples of compelling CTAs. Consumers are overwhelmed and very busy. Simplifying the process of interacting with your brand is a must. 

Marketers believe that CTAs with QR codes increase response times, improve engagement, and make tracking response rates with direct mail, posters, and other forms of communication much more reliable. 

Utilizing a QR code with CTAs helps more than just retailers. Service-based businesses such as restaurants, household service comapnies, dental practices, educational institutions, and non-profit organizations can benefit from placing QR codes in the first position of their CTAs. Codes can provide full menus, sign-up forms, marketing videos, personalized URLs, and so much more. 

Make Your Marketing Campaigns More Effective with Pel Hughes

Pel Hughes is a full-service printing company that provides cross media marketing, graphic design, direct mail, and campaign automation. We can help you embrace the latest technology, like QR codes, to make your campaigns more effective. Call us today at (504) 486-8646 or visit our blog to learn more.