Marketing Automation

Database marketing depends on insight gained from data. We merge data, design, and delivery across multiple media channels to automate the delivery of relevant messages and offers to your audience.

Pel Hughes data team creates custom marketing campaigns to retain your clients or gain new ones. With complex data matrices, transactional databases, reporting campaign dashboards and data integration services, we have the experience and technology platforms to ensure scalable solutions that meet and grow with your direct marketing needs.

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The best advertising in the world is your customers bragging about you to others!

Customer Acquisition

Acquiring new customers is the lifeblood of every business. Finding and converting prospects into customers has become extremely challenging with today’s media explosion.

Our approach is to examine your inbound and outbound strategies and ensure that a consistent messaging strategy is being utilized and that all leads are being directed to the proper internal channels. Cross-media campaigns strengthen your message by utilizing multiple media to reach prospects. Our marketing automation allows our clients to keep in touch with prospects effectively and economically until they are ready to buy.

Customer Retention & Loyalty

Did you know that it costs, on average, five times more to acquire new customers than it does to maintain existing ones?

Pel Hughes focuses on engaging your customers, showing them you care and consistently communicating with them. Through our automated, data-driven retention campaigns, your customers will know that you appreciate their business and care enough about them to offer targeted solutions.

Our programs offer relevant, personalized content through direct marketing channels (direct mail and email). Our goal is to increase overall loyalty, create ambassadors and brand champions, and heighten social perception of your brand.

The best advertising in the world is your customers bragging about you to others! With our automated system, your involvement and invested time to your loyalty campaigns can be minimal. Because of the relevant, highly personalized, direct communications your customers receive, they will continue to feel like they matter to your brand and, most importantly, are appreciated!

Are you realizing the potential of dynamic, cross-channel communications and marketing?

We specialize in print, email, web, sms, direct mail, integrated marketing & more!