Postage Rate Increases: Considerations for Presorted Mail Campaigns 

Presorted mail is a popular option for direct mail campaigns because it yields great discounts from the USPS. This July, the USPS is increasing postage rates for presorted mail about 4.8%.  

Presorted mail helps brands and organizations reach more recipients as cost-effectively as possible. The new postage rate increases will raise the cost of presorted letters from 65.8 cents to 69.2 cents per piece, and presorted postcards will increase from 44.6 cents to 47.9 cents. When thousands of mailers are sent, these higher rates can certainly make a dent in anyone’s marketing budget.  

While postage increases create some stress for businesses and organizations, the team at Pel Hughes can help you qualify for discounts through USPS promotions. Below is helpful information to help you navigate postage rate increases. 

Utilizing USPS Promotions to Offset Postage Rate Increases 

USPS promotions can yield big savings for businesses and organizations. These promotions also reward innovative campaigns that utilize technology, sustainability, and cross media marketing. Taking advantage of these promotions does more than save money; it helps your mail campaigns stand out to consumers.  

The Integrated Technology Promotion 

Discount: 5% 

The Integrated Technology promotion rewards mailers that utilize the following technologies:  

  • Augmented reality 
  • Mixed reality 
  • ViP (video-in-print) 
  • AI (artificial intelligence) 
  • Integration with voice assistant 
  • Mobile shopping 

 

2026 First Class Mail Advertising Promotion 

Discount: 5% 

First-class mail can be a powerful tool for engaging with existing customers and reaching new ones. You can learn more about this promotion by clicking here.  

The Continuous Contact Promotion 

Discount: 5% for consecutive mailings after the initial mailing  

Follow-up mailings receive 5% discounts with this promotion. Additional mailings should uniquely complement initial contact. 

Informed Delivery Add-On 

Discount: 1% with an additional 0.5% with e-doc submission 

This promotion incentivizes omni-channel marketing with informed delivery and digital elements.  

Sustainability Add-On for 2026 

Discount: 1% 

This add-on can generate an additional 1% in savings if your mailers have one of the following certifications: 

  • Forest Stewardship Council 
  • Sustainable Forestry Initiative  
  • Print ReLeaf 
  • SCS Global Services 
  • Bureau Veritas  
  • Programme for the Endorsement of Forest Certification 

For additional savings, some campaigns can qualify for one primary promotion as well as up to two additional add-on promotions. Pel Hughes works with businesses, non-profits, and educational institutions throughout the United States. If you would like to explore your cost-saving options with USPS promotions, call (504) 486-8646 to speak with a member of our team.