The printing pros at Pel Hughes provide compelling direct mail for banks and credit unions. Using direct mail for banks can give your financial institution a competitive edge—particularly when you personalize direct mail for specific audiences. Following is a helpful rundown on how your bank or credit union can benefit from personalized direct mail campaigns.
Benefits of Direct Mail for Banks
Direct mail is a marketing powerhouse that often doesn’t receive the credit it deserves for making thoughtful contact with a brand’s clientele. While digital marketing has its place, direct mail offers a higher ROI than e-mail campaigns and sponsored ads for nearly every industry.
One of the best benefits to utilizing direct mail is establishing a sense of trust with consumers. In fact, direct mail is seen as the most trustworthy form of advertising across multiple age groups and other demographics. Maintaining loyal relationships with clients in the banking world almost always revolves around trust.
Direct mail campaigns are a great way to complement digital advertising and marketing, too. Merging physical print pieces with a solid web presence is a highly effective method for following up on leads, fostering a sense of loyalty with consumers, and upselling existing clientele.
Personalized Direct Mail is Best for Financial Institutions
Not all direct mail is created equal. Personalized and targeted direct mail is the way to ensure you get the most bang for your buck. Personalization requires reliable data and access to advanced software that segments your audience and automates campaigns.
Personalization is an important component in spurning consumer action. Today’s consumer wants to feel appreciated and valued. A personalized direct mail campaign offers abundant options. Examples of personalized direct mail can include special offers and purchasing incentives to celebrate a loyal customer’s birthday. It can also involve tailored messaging to an individual’s unique needs. For example, a bank or credit union could send campaigns to all customers over the age of 55 offering high-interest savings accounts to those working toward retirement, special financing incentives that make it easier for empty nesters to downsize their mortgages, and so much more. Similarly, younger demographics can benefit from tailored messaging geared to purchasing a first home, building their credit rating, and personal finance tools like budgeting apps or automatic bill pay.
How Pel Hughes Can Help
The printing pros at Pel Hughes offer a one-stop-shop for all your direct mail needs. Our full-service printing company works with banks, credit unions, and financial institutions throughout the United States. In addition to printing and fulfillment, we offer graphic design, database services, campaign automation, and client-forward customer service. Give our friendly experts a call at (504) 486-8646 to learn more about personalized direct mail for banks and credit unions.