Why You Need Direct Mail Retargeting
We’ve been excited about our new, effective product we offer our clients, direct mail retargeting. Direct mail retargeting is a powerful technology that can help you connect with digital visitors, increase conversions, and work around digital clutter and fatigue—a phenomenon that is plaguing consumers.
Direct Mail Retargeting Circumvents Digital Clutter
Digital clutter is a problem—and it’s affecting consumers and businesses alike. The concept of digital clutter is a thoroughly modern problem that leads to overwhelm, fatigue, and missed communication between businesses and consumers.
In extreme cases, digital clutter can lead to tens of thousands of unread e-mails in inboxes and days-long streams of notifications on mobile devices. Many consumers have downloaded apps specifically to mass delete countless e-mails, notifications, and spam texts because they feel so overwhelmed. Others may simply ignore communication all together or set-up filters to automatically move e-mails spam folders.
While these actions can eliminate some digital clutter, it makes it difficult for businesses to reach out to their consumer base through digital channels. Direct mail retargeting is a great workaround for this issue as it involves using advanced software to send mail pieces to digital visitors to your website.
Our Direct Mail Retargeting Program can have direct mail generated to about 70% of your website’s daily visitors within 24 hours. This makes establishing thoughtful contact and circumventing digital clutter a breeze.
Retargeting Creates Higher Conversion Rates for Digital Consumers
Over 95% of digital visitors leave a website before making a purchase. Direct mail retargeting software produces results by sending print mail to a digital user’s physical mailbox. This mail can be personalized to its recipient and even anticipate what products or services are most likely to appeal to an individual consumer thanks to advanced modeling and predictive software. When direct mail campaigns offer discounts through VIP coupon codes or BOGO deals, the likelihood of making a sales conversion increases substantially.
Direct Mail Resonates with Almost Everyone
Direct mail is more powerful than many people realize. In fact, print advertising is seen as significantly more trustworthy than digital. Even younger generations such as Millennials and Gen Z enjoy receiving brand communication via direct mail.
Print campaigns resonate with consumers because they generate a sensory experience. After all, direct mail can be touched and even smelled—two powerful senses that cannot be stimulated in the digital realm. The likelihood that a consumer will hold a piece of mail from your business is far greater than the likelihood that that same consumer will open (and read) an e-mail campaign from your brand.
The friendly experts at Pel Hughes are here to help you make the most of your next direct mail campaign. In addition to direct mail retargeting, we offer graphic design, campaign automation, and database services. We work with businesses, non-profit organizations, and higher educational institutions throughout the United States. Give our pros a call at (504) 486-8646 to learn more about how our team can serve your needs.
