For the month of August, the printing pros at Pel Hughes would like to focus on a specific topic: why direct mail is awesome and how it can help our clients in diverse industries. Our team sees the power of direct mail on a daily basis for an array of entities including for-profit businesses, educational institutions, non-profit organizations, and political campaigns. For our first post, we’d like to discuss key direct mail trends to be aware of in 2023.
2023 Direct Mail Trends to Watch
It’s important to be mindful of direct mail trends and emerging technology to maintain a competitive edge in today’s shaky business climate. Following are trends to watch in 2023 and beyond.
Data Analytics are More Widely Used
The days of impersonal mass mailings are over. In 2023, more marketers rely on data analytics to measure the effectiveness of their campaigns and segment their audiences for personalized brand messaging. New technology makes it possible to make important correlations between datasets to develop more powerful messaging for specific demographics. Fortunately, the pros at Pel Hughes stay on the cutting edge of technology and can help you make the most of data analytics with our database services, campaign automation software, and client portals for easy ordering.
Personalization Continues to Reign Supreme
Did you know that 80% of consumers are more likely to do business with a brand that provides a personalized experience? It’s true. Personalization matters to modern consumers. Pel Hughes offers an array of tools to help your organization develop personalized direct mail campaigns including variable data printing, direct mail retargeting, personalized links, and so much more.
Cross Media Marketing
Cross media (omnichannel) marketing is the future of direct mail. Direct mail can drive in-person recipients to your digital channels with QR codes and personalized URLs. New technology like direct mail retargeting makes it possible to reach out to your digital consumers’ postal boxes with just a few mouse clicks. Establishing a digital connection with your client base is key for collecting helpful data in the future. Digital interactions such as social media engagement, a user’s activity on your website, and click-throughs in e-mail marketing campaigns provide useful data that can be used to strengthen future direct mail campaigns and improve your personalization efforts.
USPS Promotions Incentivize Sensory-Forward Mailers & Advanced Technology
In 2023, expect to see your competition use emerging technology with an emphasis on sensory-forward campaigns. The USPS is providing significant discounts to marketers who use technology such as direct mail retargeting, advanced printing techniques, and mailers that evoke a sensory-forward experience. In a word, direct mail will be far more sophisticated than it has been in years past; and that’s a good thing! Sophisticated direct mail tends to result in higher ROIs, brand recognition, and engagement.
Pel Hughes is a one-stop solution for modern and effective direct mail campaigns. Give our helpful team a call at (504) 486-8646 to learn more about our services.