Where Direct Mail Fits in Your Omnichannel Marketing Strategy

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Where Direct Mail Fits in Your Omnichannel Marketing Strategy - Pel Hughes print marketing new orleans

Companies do their best to adjust their marketing efforts to an increasingly digital world by becoming more accessible on a variety of platforms. While quantity may make a company more visible, without integration and the ability to move from one channel to another, a company is never fully utilizing their marketing potential. Omnichannel marketing synthesizes […]

How the Printing Press Changed the World

How the Printing Press Changed the World - Pel Hughes print marketing new orleans

Contrary to popular belief, Guttenberg did not invent printing; he invented the printing press. Printing itself began in China with wood-carved reliefs of each character that could be pressed onto a medium like silk. The Chinese also invented moveable type, too. However, early forms of printing were still expensive and time-consuming. Guttenberg’s printing press solved […]

Automotive Direct Mail vs. Email: Which is Best for Your Marketing Campaign?

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Automotive Direct Mail vs. Email_ Which is Best for Your Marketing Campaign - Pel Hughes print marketing new orleans

In the beginning, there was mail… And the mail was good. Letter and post delivery has a centuries-long history. For much of the last 300 years, it’s been the main, and perhaps most efficient way for people to communicate with each other over long distances. Love letters, packages, bad news, catalogs, job applications, and so […]

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