Double Whammy: Reverse IP and Direct Mail

Reverse IP and Direct Mail - pel hughes print marketing new orleans la

Although it may be argued by many, direct mail continues to not only be a powerful marketing tool for effectively reaching customers and bring them to action, it’s also outperforming digital ads in a number of ways. Recent studies are showing the positive effects direct mail has on cognitive recognition of consumers, and statistics continue […]

Direct Mail Has a Larger Impact on Purchase Decisions than Digital Ads

Direct Mail Has a Larger Impact on Purchase Decisions than Digital Ads - pel hughes print marketing new orleans la

In today’s digitally-driven world, it’s almost taken for granted that anything that comes in digital form is going to be more successful. We’ve seen this with everything from online shopping to digital reading, and of course how we communicate with friends, family and customers. Managing marketing and advertising should be no different.  However, recent studies […]

Develop a Successful and Sustainable Direct Mail Campaign

Direct mail marketing continues to be one of the most effective tools for reaching consumers and bringing them to action. In fact, a recent study by Temple University shows that direct mail is outperforming digital ads in eight out of nine categories, and direct mail marketing holds consumer attention longer and has a more significant […]

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