Real-time Data Meets Direct Mail Marketing

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Real-time Data Meets Direct Mail Marketing - Pel Hughes print marketing new orleans

Despite a global transition to everything digital, direct mail marketing continues to dominate. Direct marketers continue to spend $45 billion each year in the United States. 80% of consumers engage with direct mail, and 95% of 18-29 year olds claim to have a positive response when receiving direct mail. Given the high performance and preference […]

Significance of Engagement Marketing through Direct Mail

Significance of Engagement Marketing through Direct Mail - Pel Hughes print marketing new orleans

Rather than viewing consumers as passive receivers of information, engagement marketing is a concept that looks at consumers as active members in the marketing process. Engagement marketing seeks to engage consumers and encourage them to participate in the building of a brand. Naturally, one might expect that digital mail is the best way to reach […]

Direct Mail: Still the Lowest Cost-Per-Lead and Highest Conversion Rate

Direct Mail - Still the Lowest Cost-Per-Lead and Highest Conversion Rate - Pel Hughes print marketing new orleans

At first glance, it may be difficult to imagine how direct mail can generate a lower cost-per-lead than email. Postage costs continue to rise, and not to mention the costs of designing and printing, it starts to sound like direct mail campaigns are pretty expensive. However, when we hear phrases such as “lowest cost-per-lead” and […]

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