Have you ever wondered about print response with direct mail for Gen X? While Gen X regularly uses digital mediums to shop and communicate, this generation responds favorably to direct mail. Tailoring your messaging to Gen X’s tastes and needs can go a long way with your direct mail campaigns. The printing pros at Pel […]

Personalization in marketing is all the rage; and for good reason: it works when it is executed properly. Professional marketers tout personalization as a means to increase sales and build meaningful relationships with clientele. But, as with anything, there can be a dark side to this practice. When it comes to personalized marketing, it’s important […]

The printing pros at Pel Hughes provide compelling direct mail for banks and credit unions. Using direct mail for banks can give your financial institution a competitive edge—particularly when you personalize direct mail for specific audiences. Following is a helpful rundown on how your bank or credit union can benefit from personalized direct mail campaigns.  […]

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