With inbound marketing, your website is your hub and you want your audience to not just visit, but stay and interact. To do this, you need to make sure that you are providing a wealth of information (without giving away the proverbial milk for free) and keeping your brand consistent. Hopefully, while you do this, you are displaying your ultra-cool company persona as well.
By sharing your expertise through blog posts, white papers, and more, you will attract and encourage your audience to pass the information along to their colleagues and acquaintances. In essence, you are inviting your audience to share your materials so you reach an even larger number of people over time.
But you can’t just throw things up on your website and assume they will be shared. You can’t just upload or post items and think that they will be received well and be the next viral email or Facebook post. Here are some tips to make sharing easy and encourage your audience to share your content over and over again:
- Don’t assume that your viewers are already connected with you. Many will not be. So make sure that visible buttons and links are available on your website for the audience to hop on over to your various social media profiles and connect with you via
hot button issue. Also, take a look at your headlines…are they eye-catching? You have a second or two to grab your audience’s attention. Make your headline work for you.
- Talk to your audience. This is not monologue time. Think and post with a dialogue in mind, every single time. You are inviting interaction. You are nurturing a budding relationship. You want your audience to speak back to you, to pass along your amazing materials and spread the word about you. So don’t toot your own horn with every upload and offering. Ask for feedback. Ask for comments. Pose questions and start that conversation up.
Over time, you will come to see what types of items are passed along via social media platforms and what topics receive more interest and dialogue. As this happens, you should evolve your materials to fit that “need.” Remember, sharing is caring. So be a giver!