Every industry has its own vernacular and the printing industry is no different. For customers, however, these words may be unfamiliar. To help, our team has compiled a handy guide to help you learn more about common lingo you might hear among print professionals. Understanding this terminology can help you learn more about the wide range of services that Pel Hughes has to offer.
In the past, printers relied on screens and plates to produce materials. Today, however, printers can print items from digital files. Digital is highly efficient but there are still instances where traditional print methods are necessary.
CMYK, RGB, and Pantone
Choosing color is one of the most important aspects in branding and advertising. CMYK and RGB are color systems—each with different purposes. Pantone is not exactly a color system; it’s a color library with about 1800 variations.
Unfortunately, color doesn’t translate the same across different mediums. For example, RBG (which stands for red, blue, and green) is used to convey color on computer monitors and device screens while CMYK (cyan, magenta, yellow, and black) is a color system utilized in printing.
These different color systems can make printing from digital artwork a little tricky. When digital logos, ads, and other graphics are generated it is important that they are compatible with CMYK to ensure that your materials match your digital ones once they’re printed on paper. Knowing your pantone color numbers can be of great help to your graphic design team and the printing professionals you work with, too.
In the print world, “weight” refers to the thickness of the paper you’re using. Thicker paper is more substantial, making it ideal for business cards and brochures. Lower weight is ideal for corporate letterheads.
Variable data makes it possible to print materials with interchangeable elements without stopping the print process. A great example of variable data is printing envelopes, personalized direct mail, or letters with different addresses or names.
This term refers to the number of prints on a piece of paper. Utilizing as much space on a piece of paper as possible saves money and reduces waste. 2UP is particularly useful for producing post cards, packaging, and business cards.
Bleed entails a print extending beyond its cut lines. For instance, the term “full bleed” involves printing beyond paper’s cut lines to avoid unwanted margins around an image or background color. When a full bleed is needed, printers will have to use larger paper to avoid unwanted breaks in color around an image’s borders.
It’s important to bring up bleed with your graphic designers so that they can accommodate your needs when developing your images in Photoshop, InDesign, and other software programs.
The pros at Pel Hughes utilize the latest technology to help you develop stunning print campaigns. We offer expert assistance with direct mail, banners, signage, business cards, and more. Our team can help you develop cross channel marketing that will set your enterprise apart from the crowd, too.
We have worked with businesses and organizations in diverse industries throughout the United States. Give Pel Hughes a call today at (504) 486-8646 to learn more about our services.