Did you know that the brain is far more likely to remember text on printed materials than from a digital source? According to the Scientific American, print is far more memorable than words on a screen. Additionally, print offers a sensory experience through touch, sight, and smell that the digital realm cannot replicate. These facts make an excellent case for using print media for branding.

Why Every Business Needs Printed Materials

It might be tempting to assume that with the rise of digital advertising and marketing, print materials are no longer necessary. This false notion could hurt your business. The truth is that printed media is still a very relevant aspect to building your business’ brand. The type of print media you utilize, however, can vary. 

 The key to using print media for branding is to select print materials that will perform well for your specific industry and region. For example, if you engage in a lot of B2B sales, you will likely need pamphlets, presentation folders, and business cards to pass out at seminars, trade shows, and sales events. Similarly, if you are opening up a dry cleaning store, sending a direct mail campaign announcing your grand opening to specific neighborhoods in your service area can yield excellent results. If you’re looking to develop print advertising campaigns, we recommend purchasing ads in niche papers or trade magazines to stretch your budget further.

If you’re new to using print for your business, we recommend consulting with seasoned printing professionals who can help you develop a customized approach that suits your unique needs. Our team at Pel Hughes offers full-service printing, graphic design, and helpful tools like digital libraries to automate campaigns and reorder supplies like business cards.

Benefits of Using Print Media for Branding

Print media offers unique benefits to entrepreneurs looking to build a robust brand identity and forge long-term relationships with their audience. Following are some notable advantages to implementing print into your branding strategy.

Print Boosts Credibility 

Print tends to evoke feelings of trustworthiness and credibility across all demographics. A great example of this is the fact that a person will likely see a well-written magazine article as a more reliable source of information than a forum on the internet. Since print is a physical representation of your brand, it demonstrates that your business is a real enterprise with staying power—not a fly-by-night retailer looking to unload surplus product through a digital storefront.

Print Media is More Likely to Be Read 

Due to the annoying and prolific nature of digital ads, humans are conditioned to discredit them at a rapid rate. Digital ads are rarely clicked on much less read. If an ad-blocker didn’t filter it, a person will quickly click the exit icon to peruse whatever it is they are searching for online. Print ads, however, don’t strike as much aversion nor are there ad-blockers to contend with. The likelihood that a print advertisement will be read is significantly higher when you consider the fact that more than 200 million people use ad blockers online.

Print is Less Competitive than Digital 

Digital branding and advertising are oversaturated and consumers take notice. The proliferation of digital clutter has led to consumers becoming very adept at scanning past brand messaging. Print, however, is less competitive. Whether that’s developing great signage and merchandising, easy-to-digest pamphlets, and attractive catalogues, it is easier to make a positive impression with print media than digital.

Building a respected, recognizable brand is an important aspect of staying afloat in today’s tough business climate. If you’re considering using print media for branding, give Pel Hughes a call at (504) 486-8646. We provide full-service printing including business cards, presentation folders, pamphlets, and catalogues in addition to direct mail, campaign automation, and database services.

Marketing with print newsletters is a powerful form of conventional advertising that could boost your sales, develop long-term relationships with your clientele, and add authenticity to your business or organization. While digital marketers may tell you that “print is dead”, a wealth of research indicates otherwise. The experts at Pel Hughes believe that merging print and digital marketing is how businesses can gain an edge in today’s competitive business climate.

Benefits of Marketing with Print Newsletters

According to a recent article in Entrepreneur, print newsletters pack a punch with consumers for a number of reasons. The article’s author, Kim Walsh Phillips believes that print newsletters bring high value clientele because they show your consumer base that you are investing time and money into your communication with them. Print newsletters convey a level of authenticity and dedication to your clientele beyond what you can demonstrate through digital mediums. Moreover, newsletters take a more passive approach to promoting your business. Rather than sales-heavy copy and self-promoting content of products and services, print newsletters give entrepreneurs an outlet to humanize their enterprise. Print newsletters that incorporate information about community-oriented contributions and charitable work are especially powerful. Today’s consumers are quite conscientious and enjoy spending their money with cause-conscious companies. 

With a newsletter, you can discuss exciting goals you’ve met, how your business is providing jobs, discuss industry-related topics, and highlight upcoming projects that showcase growth and success. A print newsletter is also a wonderful way to incorporate customer testimonials, which can help your clientele make wise purchasing decisions. 

One major advantage to marketing with print newsletters is that you can see a considerably higher ROI with this mode of communication. This is often because your newsletter, when delivered to a mailbox, is more likely to be read by its recipient than a digital newsletter. Since a physical mailbox doesn’t have to contend with spam filters and algorithms and because printed materials facilitate a tactile experience, the likelihood that your audience will peruse your newsletter is higher. Print invokes the senses in a way that digital communication can’t. 

Tips for Great Newsletters

The experts at Pel Hughes work with businesses and organizations in a number of industries for their print materials. We have helped countless clients deploy print newsletter campaigns for decades. Some tips for best practices include:

  • Determine the frequency of your newsletter. Consistency is important and your long-time customers will take notice. Some organizations and businesses send newsletters on a monthly basis while others choose to send theirs quarterly or annually. The frequency of your newsletters will likely depend on your specific industry and what you have to offer.
  • Ensure that your newsletter’s copy takes an informative tone. Newsletters are a great time to provide education to your clientele. For instance, if your business provides accounting services, a newsletter can add value to your clients by discussing tax planning, changes in legislation, and other informative topics related to accounting services.
  • Take the opportunity to celebrate your company or organization’s successes. Newsletters are a great time to discuss the addition of new employees to your team and the expansion of your business’ new offerings and services. 
  • Utilize professional copywriting and graphic design. Your newsletter should have well-executed format, professional photos, and error-free copy. Consumers will appreciate your attention to detail. 

Pel Hughes offers cross media marketing, direct mail, and promotional apparel. If you need help kicking off a print newsletter campaign, give us a call at (504) 486-8646 to learn more. 

 

Our team at Pel Hughes is thrilled to announce a new addition to our arsenal of next-generation printing technology. We recently acquired the Canon ProStream 1800, which will provide unparalleled speed and quality to our valued clients. Purchasing the Canon ProStream required careful consideration. Our experts have been evaluating ink jet technology for the past ten years. Our goal was to select a high-volume printer that could produce lightning fast, high-volume runs without sacrificing the quality our clients deserve and expect.

Canon ProStream Features

The Canon ProStream is chock-full of advanced features that will provide excellent value to the businesses, institutions, and organizations we serve throughout the United States.

A State-of-the-Art Drying System

Canon’s ProStream offers a unique drying system that makes large-scale printing jobs much faster than conventional ink-drying methods.

Remarkable Inkjet Quality

Inkjet technology is what provides true-to-life color for realistic and clean printed materials.

Seamless Workflow Integration 

Printers can manage workflow with PRISMAcontrol, Canon’s digital front-end interface. PRISMAcontrol makes it possible to ensure maximum efficiency on large printing projects. This translates to getting our clients their print campaigns in record time without sacrificing the level of quality they are used to.

How Our Clients Benefit from the Canon ProStream

Adding the Canon ProStream to our arsenal will provide tremendous value to our clients in both quality and efficiency. From catalogues to postcards and circulars, the ProStream can produce stunning and professional print materials in a fraction of the time other printers require. The ProStream is G7-certified, which means that printed materials will help our clients maintain consistent and cohesive brand imagery.

Following are just some of the ProStream’s benefits that our clients can enjoy:

  • Incredibly sharp, clean images
  • Reduced wait times for print campaigns because the ProStream can print up to 436 feet per minute
  • Consistent appearance across large-scale projects
  • Full-color variable data printing
  • Superior resolution (1,200 dpi x 1,200 dpi)

Our mission at Pel Hughes is to utilize the latest technology—from next-generation printers to state-of-the-art database management software—to deliver world-class client service. The addition of the Canon ProStream to our existing offerings will help us deliver an even higher level of quality and efficiency to our clients.

For questions about direct mail campaigns, omnichannel marketing, and print advertising, we invite you to give our team a call at (504) 486-8646.

Working with a printing company and/or database agency can help you expand your consumer base and boost your ROI on your marketing efforts. When your business outsources its advertising and marketing, it’s critical to develop a good relationship with your printing provider and database agency for optimal results. If you’ve ever wondered how to get the most from collaborating with other enterprises, we recommended implementing the following tips.  

Foster a Collaborative Environment 

Collaboration—from the team within your organization to the staff of agencies you work with is a key factor in maintaining an efficient, motivated environment. Developing rapport between your internal team and the collaborators with whom they work out-of-house can help streamline communication and nurture an environment ripe for productivity.  

Communicate Openly and Transparently 

Keeping your printing company and/or database agency in the know is a wise use of your time. Voicing concerns with production and deliverables along with budgetary issues can help your agency respond to your unique needs as quickly as possible. Open and transparent communication sets the stage for problem solving and managing expectations. It’s best to implement an open communication policy from the get-go. Before the work starts, schedule a meeting with your agency and your internal team so that you can discuss expectations, budgets, and project timeframes well in advance.  

Solicit Opinions 

If you want to bring a fresh perspective to your efforts, soliciting opinions from within your organization and from printing companies can help revitalize your marketing campaigns. Asking questions like “what could we do differently?” or “how do your other clients approach this obstacle?” can help you gain useful insight from industry experts.  

Know that Context Matters 

Your enterprise likely has its own unique challenges. Your needs may not be the same as your competitors. When you inquire about production, budget concerns, or other issues, providing context can help your agency find solutions that meet your specific needs. Providing the “why” behind your query can help your agency best serve you. 

Limit Communication Confusion 

When a database agency or printing company is working with your team, it’s important to reduce the possibility of confusion. If multiple people from your team are providing input to your agency of choice, be sure to inform your agency who the ultimate decision makers are. While collaborative input is certainly helpful, confusion can occur when multiple parties provide input—particularly to outside agencies.  

Be Forthright with Your Goals and Objectives 

Giving an agency a window into your long-term goals and objectives beyond a specific campaign can help outsiders see the bigger picture. Providing information on your specific goals such as customer retention, expansion, or value-added products can help your agency make the most of your short-term campaigns that align with your future goals.

Streamline Internal Communication

Streamlining your internal communications and ultimately the signing off of projects can help reduce confusion or superfluous conversation between your team and your agency. Having set procedures for your internal staff can eliminate hiccups in production and excessive rounds of feedback, which reduces labor costs and ensures that your projects stay on track.  

Pel Hughes provides database services and printing to businesses and organizations in a range of industries. Our mission is to deliver high-quality support with excellent client service. We offer direct mail, campaign automation, graphic design, and cross media marketing. You can request a quote by clicking here or call (504) 486-8646 to speak with one of our experts.  

When it comes to sales tools, a presentation folder sometimes takes a backseat to brochures and pamphlets. For many industries, presentation folders are valuable sales tools and can positively enhance a client’s/customer’s experience. The pros at Pel Hughes can help you develop professional and eye-catching presentation folders that can help your small business put its best foot forward.

Following are five great uses for presentation folders.

#1 Welcome Packs for New Clients

If you’ve taken a vacation to a resort, have stayed at an upscale hotel, or visited a theme park, you’ve likely received a “welcome pack” folder. Presentation folders are especially helpful for those doing business in the hospitality sector. Welcome packs help brief customers on how to make the most out of their stay, provide answers to frequently asked questions, and can support sales to other on-site businesses like hotel restaurants or gift shops.

#2 Training Materials and Onboarding Packages for Employees

Presentation folders are perfect tools for onboarding new employees or for implementing new training programs for your existing staff. A custom folder makes it easy to divulge important details and set expectations. For those of your staff who are visual learners or those who prefer to read over asking questions, presentation folders make for inclusive and effective training tools.

#3 Easily Updatable Sales Tools

When a small business implements a new service or product, they may need all new brochures and leaflets. With presentation folders, entrepreneurs can simply insert a new page wherever appropriate that provides critical details about a new product or offering. These folders can change with ease over time, which helps reduce marketing and printing costs.

#4 Information Packs for New and Existing Customers/Clients

Information packets are helpful for a range of businesses, including those in the medical, legal, insurance, and banking industries. When large amounts of information should be easily accessible to your clients/customers, it’s wise to lean on presentation folders. These information packets can concisely and accurately explain complex matters such as a client’s legal obligations when closing on a home or what to expect during an upcoming medical procedure. Custom folders can take hard-to-digest information and organize it in a way that is easier to understand.

#5 For Tradeshow and Seminar Presentations

Presentation folders are wonderful tools for networking and developing strong relationships with potential clients. Not only can folders showcase the best of what your business has to offer, it can make your employees’ jobs a little easier. A presentation folder can contain a wealth of information that busy folks will appreciate later on—especially in settings like tradeshows where it’s easy for attendees to feel overwhelmed.

Presentation folders are versatile tools that can enhance the experience of clients/customers and employees. Our team of printing professionals and graphic designers have helped countless enterprises develop eye-catching and effective presentation packets. If you have questions about custom folders, brochures, and leaflets, give us a call at (504) 486-8646.

While Every Door Direct Mail (EDDM) offers some benefits to business owners, there are some EDDM myths every entrepreneur should be aware of. EDDM can be advantageous to small businesses embarking on their first direct mail campaign but if you’re trying to get the most bang for your buck, we recommend working with the experts at Pel Hughes. We offer full-service direct mail solutions including database management, campaign automation, graphic design, and in-house printing and fulfillment. Our team can help you develop stellar mailing lists from national consumer databases. 

EDDM Myths Dispelled

If you’re interested in developing an effective direct mail campaign, it is important to consider these EDDM myths before you fork over hard-earned money toward a USPS-generated campaign.

Myth #1: EDDM Data is High Quality 

When it comes to direct mail marketing, not all leads are created equal. Unfortunately, up to ten percent of EDDM addresses may be vacant residences and do-not-mails. While many recipients are up-to-date, the number of inactive mailings is concerning for businesses looking to expand their customer base. 

One solution to lower-quality mailing lists is to work with Pel Hughes. We have access to up-to-date national consumer databases that reach hundreds of millions of households. 

Myth #2: EDDM Campaigns are Customizable 

The EDDM program doesn’t allow for removals. Instead, direct mail campaigns are mailed to every residential address in a zip code—even if it is vacant. Working with a printing company that offers access to a number of options that increase the quality of your mailings. For instance, the sophisticated technology we use for database management allows for removals, duplicate elimination, and address resolution. This makes it possible to tailor your campaigns to your target demographic. 

Myth #3: EDDM Has Great Response Rates 

While EDDM can generate new business, the program’s response rates are lower than you might think. Typically, our customers see higher response rates when working with our team. We have access to advanced technology and consumer databases that provide higher quality mailings. For instance, our technology can help you replicate mailings tailored to the demographics made up by your best customers to increase responsiveness.

Every Door Direct Mail isn’t all bad. There are some benefits in specific situations where these campaigns can be cost-effective and useful. That being said, there are ways to increase the quality of your print campaigns by working with professional print advertisers. If you have questions about your direct mail options, we invite you to give our seasoned experts a call (504) 486-8646

In the past, corporate gift boxes were typically associated with the holiday season. Now, however, businesses are utilizing corporate gift boxes in clever ways to stand apart from their competition. These gift boxes can help foster morale within an enterprise as well as solicit potential clients. Our team of experts at Pel Hughes can help you develop eye-catching corporate gift boxes as well as the contents inside them with our expansive offerings of well-liked promotional products

Following are three clever ways your enterprise can leverage corporate gift box campaigns to your advantage. 

#1 Gain a Competitive Edge with Branded Corporate Gift Boxes

Sending out mailers to prospective clients is a common practice in a variety of industries. Typically, these mailers are postcards, circulars, or catalogues. Those engaged in B2B know that potential clients can receive dozens of mailers (or more) in a short time frame. Many times, these mailers end up in the recycle bin without having a second glance. Corporate gift boxes, however, are far more likely to be opened and considered. Compared to flat mailers, a corporate gift box and its contents convey a superior level of thoughtfulness that can convert prospects into satisfied long-term clients. 

#2 Foster Loyalty with Your Clients

Your existing clients are great candidates for corporate gift box campaigns. These campaigns can be sent out as end-of-year gifts or on a client’s onboarding anniversary. It’s common knowledge that retaining clients is cheaper than soliciting new business. Keeping your existing clients happy with excellent service and tokens of appreciation can go a long way in fostering a strong sense of loyalty and respect.

#3 Boost Morale with Employees

Corporate gift boxes are a great way to welcome new employees and celebrate milestones like work anniversaries, completion of team projects, and exceeding department goals. Gift boxes can contain more than just useful goodies like pens and mousepads, they can also house important resources and information for your valued employees—particularly those that are new to your organization. 

Corporate Gift Box Design

Designing an on-brand, professional gift box is a breeze with Pel Hughes. Our team of printing pros and graphic designers can help you select the perfect combination of colors, fonts, and other design elements to ensure that your gift box campaign looks enticing and sleek to your recipients while maintaining a cohesive brand image. 

Promotional Products from Pel Hughes

Our team can assist you with selecting the products housed in your corporate gift box. We offer an array of branded promotional products that can make a lasting impression on your clients and your employees. From pens and notepads to tablet cases and reusable water bottles, you can curate your gift boxes to suits the tastes and needs of your recipients. If you’d like to see our promotional offerings, visit our website at www.pelpromo.com

Pel Hughes offers an impressive line-up of services to help your business thrive. From print advertising like direct mail to campaign automation, database management, and graphic design, our team can help you develop cross media marketing campaigns that promote your brand and your services to your target demographics. For more information about our offerings, visit our website or call (504) 486-8646 to speak with a helpful member of our staff. 

Print and digital advertising can help make or break a business. When talking with digital marketers, you might hear that digital is superior to print. Similarly, some printing professionals may sing print’s praises and overlook the benefits of digital advertising. The truth is that most companies benefit from utilizing a blend of both. Developing advertising strategies that draw on both print and digital advertising’s strengths give you a better chance of developing brand awareness, tapping into new markets, and boosting your sales.

If you’re new to print and digital advertising, consider the following helpful tips from the printing pros at Pel Hughes. 

Benefits of Digital Advertising

As more people join social media and surf the web, utilizing digital advertising is a great way to raise awareness for your brand and increase your customer base. Digital advertising offers some unique advantages when compared to print. For example, advertising with social media, e-mail campaigns, and paid search ads can be very cost-effective. Another great benefit of digital advertising is the metrics you can use to understand your digital campaign’s performance. Metrics from Google Ad Words, Facebook Insights, and data collected from your website can tell you what search terms were used to land on your digital properties, the general location of your visitors, and even demographic information such as age and gender. These readily-available metrics can help you decipher what works and what doesn’t with your messaging. 

If a good portion of your sales come from your website, digital advertising can help you reach customers throughout the United States and even the world. Facebook’s advertising platform as well as Google Ad Words can make it easy to target consumers most likely to be attracted to your brand or services. 

Benefits of Print Advertising

Like digital, print offers its own set of unique benefits. One of the biggest selling points with print advertising is the fact that most people find print more trustworthy than digital. People from all walks of life have a knee-jerk reaction to trust brands who use print advertising methods like catalogues and direct mail. Part of the reason for this is the “nostalgia factor”. A piece of personalized direct mail seems to evoke an emotional response that harkens back to a simpler time. As we become increasingly dependent on technology to perform daily tasks and our work, a piece of personalized mail from your business reminds us of a time when face-to-face interaction and in-person customer service was the driving force behind our buying decisions. 

If you operate a service-based enterprise or do most of your business in a brick-and-mortar operation, print advertising can help you reach out to your local community. A direct mail campaign can send postcards, coupons, circulars, and catalogues to specific zip codes in your area. This highly effective form of advertising is great for local-oriented businesses.

How to Blend Print and Digital Advertising to Meet Your Needs

In the battle of digital vs print, there isn’t a clear winner. What actually works is a combination of both rather than choosing one over the other. For instance, utilizing Facebook advertising, e-mail campaigns, and direct mail could help you expand your reach and develop brand recognition. Advertising is rarely a one-size-fits-all endeavor. Business owners have to consider their industry and method of operations before embarking on any advertising campaign. We encourage businesses to consult with experts to develop a customized solution to meet their needs. 

The pros at Pel Hughes specialize in print advertising. We utilize the latest technology in campaign automation and database management to develop stunning print campaigns for businesses throughout the United States. Give our team a call at (504) 486-8646 to request a quote. 

In the battle of print vs. digital, one benefit of print advertising is the fact that people retain more information when they read print materials when compared to digital copy, videos, and audio. The compelling effect that reading print has on memory can serve businesses who are looking to expand their consumer base and develop brand awareness. 

In light of the COVID-19 pandemic, instruction for public schools and universities changed. Many educators had to lean on digital mediums more than ever before. What they found as a result, was that students struggled with retaining information. This was reflected in grades—particularly with quizzes and tests. 

There has been quite a bit of research devoted to studying the effect reading print has on our memory when compared to digital reading and audio/visual learning tools. In the book, “How We Read Now” written by a professor of linguistics, the topic of learning, retention, and comprehension of print and digital was explored in greater detail. 

Some of the key findings of this book include:

  • Test scores of students reading print when compared to digital are significantly higher
  • Discerning the main concepts of printed text is easier than with digital
  • Making inferences from printed text is more accurate than digital
  • Recalling the details of text is more common with print over digital
  • Test scores tend to be higher when tests are administered on paper rather than computers or tablets

Why Reading Comprehension and Retention is Higher on Paper

There are a few theories as to why comprehension and retention are better with print materials. The first reason is that printed materials are tangible. We can touch them. The tactile aspect to reading in print seems to trigger brain activity that allows for more comprehension and retention. Another reason that print yields better academic results is the fact that human beings have been conditioned to approach computers, screens, and tablets with a mindset more oriented for casual entertainment. Decades of using televisions, computers, and tablets for leisurely activities like watching sitcoms and movies, surfing the web, and interacting on social media has an effect on how we absorb information in the digital space. 

Developing Print Advertising Campaigns with Pel Hughes

While there’s a need and a place for digital marketing, it is wise to implement results-driven print advertising campaigns into your business. One way to tap into new markets and boost sales is to invest in a direct mail campaign. Direct mail has a powerful effect on consumers and makes integrating your digital advertising with print very easy. 

Direct mail offers a higher ROI than e-mail marketing and social media advertising. Consumers of all age groups see direct mail as trustworthy. The research behind the powerful effect print among students carries over into advertising. Direct mail campaigns can help business owners connect with targeted consumer groups, increase brand awareness, and drive interest to their website and social media. 

Our team of experts at Pel Hughes can help you develop polished print advertising campaigns. We also offer database support and campaign automation. Give our team a call at (504) 486-8646 to request a quote. 

Did you know that people have a stronger urge to take action with direct mail than they do with digital advertising? According to research conducted by the USPS, it’s true. There is clear data to demonstrate that people will respond to printed marketing materials more favorably than they would digital. While the numbers back up the notion that direct mail is still a powerhouse when it comes to driving sales, bear in mind that not all direct mail is created equal. One way you can make your direct mail more effective is to utilize variable data printing.  

What is variable data printing, exactly? 

Variable data printing is a method of digital printing that allows for interchangeable text without interrupting the printing process. This technology even makes it possible to utilize different graphics from piece to piece. 

 Variable data printing (VDP) technology is what makes personalizing direct mail a reality. In fact, you have probably had pieces delivered to you that utilized this VDP. With VDP, you can personalize pieces to address recipients by name on envelopes and on the salutations of letters.  

What are the benefits of variable data printing? 

One way that VDP is advantageous for your direct mail campaigns is the fact that they tend to see higher response rates. Conventional direct mail that doesn’t utilize VDP typically sees a 1% response rate. Adding VDP to the mix could easily double your response rate.  

Not only could using VDP double your response rate, it could save you money by making it possible to deploy smaller campaigns. If you know your response rate will be higher, you could downsize your campaign and still see a higher ROI. The cost savings of a smaller response rate could translate to you having the budget to use high quality graphics and paper. Investing in the quality of your direct mail can help you target niche markets such as consumers who prefer luxury products or eco-conscious buyers.  

Who benefits from VDP? 

VDP could benefit any brand but certain types of brands may find more value by implementing variable data printing. For example, brands selling niche products or catering to a specific consumer group tend to see great results with VDP. Companies selling services or products with high margins typically see better results with direct mail than businesses like restaurants or dry cleaners. This technology also helps enterprises attract new customers by boosting brand awareness.  

The best way to determine which form(s) of marketing and advertising are right for you is to devote time to research and speak with printing professionals about your budget, goals, and needs.  

Our team at Pel Hughes is happy to help you navigate your print marketing options. Our family-owned printing company serves businesses and non-profits of all sizes throughout the United States. We provide in-house graphic designworld class printing technologydatabase management, and campaign automation to help you boost your sales and develop a brand with staying power.  

Give our team of experts a call at (504) 486-8646 to request a quote.