Traditional Printers vs. Online Printing Companies
Working with online printers can be tempting—after all, some do offer lower prices. Often times, working with online printing companies instead of traditional printers can leave a lot to be desired. While lower prices might be tempting, the downsides of online printing companies can end up costing more money in the long run because their service and products may be inferior to a client-oriented traditional printing business.
The Pitfalls of Online Printing Companies
Although some online printing companies may be able to complete very simple printing jobs on a one-off basis, there are a number of ways their service can be lackluster. One major pitfall with online printing companies is their access to quality substrates. For instance, a conventional printing company develops relationships with paper suppliers and manufacturers who operate transparent businesses and have immeasurable knowledge of what makes quality paper. An online printing company, on the other hand, may be sourcing their materials in bulk from several vendors with little oversight on quality. There’s typically limited selection of materials and stocks with online vendors, too as they tend to work with a narrow selection of product to keep costs low. This can be a problem for more complex printing jobs or for businesses looking for unique direct mail campaigns, signage, corporate materials, and banners.
One reason online printing companies offer lower prices is that they operate with less labor. Most of the time, these companies have predesigned templates and minimal customer service employees. This can be limiting or downright frustrating for business owners in need of expert printing guidance.
Benefits of Working with Traditional Printers
Well-respected traditional printers offer innumerable benefits to businesses and organizations in need of print materials. For instance, Pel Hughes is a one-stop-shop for all your printing needs including graphic design, campaign automation, and database services. Reputable printers can source a variety of substrates and printing materials to ensure that your printing needs reflect your vision and professionalism. Working with a traditional printer also gives you access to experienced professionals who can guide you through the printing process from start to finish. Consulting with printing pros can ensure that your project is of the utmost quality and accurately represents your business.
Traditional printers offer a level of customization such as unique printing treatments like foils, spot UV, and raised varnishes that online printing companies cannot match. They can also use technology such as variable data printing to produce a level of personalization that your customers can appreciate.
Working with a traditional printer isn’t just for large multinational corporations. Businesses and organizations of all sizes can benefit from the one-on-one personal attentional a traditional printer provides. We work with medical and dental clinics, restaurants, law practices, service-based businesses, retailers, higher education institutions, and a number of non-profit organizations.
How Pel Hughes Can Help
Pel Hughes pairs advanced printing technology with first-rate client service. From offset and digital printing and displays to full-service finishing/bindery, our dedicated experts have you covered. In addition to our printing services, we offer cross media marketing, promotional products and apparel, and fulfillment. Give our team a call at (504) 486-8646 or fill out a contact form to request a quote.
