Crush It At Your Next Trade Show with these Tips

Now that COVID-19 is less of a threat, businesses are returning to their tried-and-true methods for reaching their clientele. As the economy opens back up, cities are hosting trade shows again. The likelihood that social distancing will continue to be practiced means that your booth at a trade show should be enticing with eye-catching banners or signage, your products, and well-stocked with promotional products and brochures.  

If you’re wondering how to make a great impression at your next trade show, consider the following helpful tips.  

Invest in Eye-Catching Banners or Signage 

Your booth should be enticing. You don’t want to be lost in a sea of homogenous booths. One way you can attract passersby is to have professional signage and banners that utilize your logo, attractive color schemes, and your company’s name. Well-designed banners help convey your brand’s message to others.  

The printing pros at Pel Hughes can help you develop materials that make your tradeshow booth pop. From banners to signage, our team has you covered.  

Stock Your Trade Show Booth with Promotional Products 

One thing that people look forward to at a trade show are the freebies. Promotional products can help make a lasting impression on trade show attendees. Items like pens, coffee mugs, and reusable water bottles boost brand awareness and can drive sales down the road.  

Pel Hughes offers an array of customized promotional products including face masks, hand sanitizer, reusable totes, calendars, coasters, mousepads, and umbrellas. Branding these materials with your logo and company name can serve as consistent advertising for years to come.  

Ensure that You Have Plenty of Brochures and Business Cards 

Every trade show booth should be stocked with brochures and business cards. A trade show attendee may interact with brand representatives from hundreds of booths, which can be overwhelming. Providing brochures and business cards can help attendees remember your company down the road.  

In a post-pandemic world, brochures and business cards will likely be more powerful than ever. These visual tools can help attendees understand what your company has to offer—particularly when social distancing and COVID-related hesitation affects face-to-face interactions.  

Well-made brochures should have great design, copy, and quality paper. Business cards should have eye-catching design and legible font selection. Sometimes, advanced printing techniques like raised varnish and foils produce memorable and polished business cards.  

Pel Hughes can help with both. We offer in-house graphic design and utilize state-of-the-art printing technology.  

Familiarize Yourself with Audio/Video Equipment 

The pandemic has made an impact on the sales world. Brand representatives have to contend with people who are more hesitant than ever to interact. One way around this justifiable hesitation is to utilize audio and visual technology to your advantage. Running a demo reel of your product or services along with customer testimonials and advertisements helps generate interest in what your company has to offer.  

If you intend to incorporate audio and visual tools at your trade show booth, it’s important to learn how to use this equipment long before the big day.  

If you have an upcoming trade show, consider reaching out to the pros at Pel Hughes for help. We work with businesses and non-profits in every industry. Our mission is to provide world-class service to help our clients’ businesses thrive. Visit our website to request a quote or call (504) 486-8646.