Posts

One of the biggest ways you can reduce your costs (but also increase your ROI!) is to segment your mailing list. Once you do that, you can then use the following techniques to improve the success of your marketing efforts:

 

“Tactics, Tactics, Tactics…. Everywhere I look, all I see is tactics!”

Perhaps you have also felt that same way recently. We hear about tactics across nearly every marketing channel out there. QR Codes. Personalized URLs. Augmented Reality. SMS/Text-Messaging. Mobile Email. Social Media Advertising.

Those are just a few of the terms that we hear and talk about quite frequently in the marketing world. I know that I can often get quite excited about them!

But, while there is nothing wrong with diving in and understanding specific tactics, we run the danger of thinking of those things as bright and shiny objects that can solve all of our problems!

Instead of falling into that trap, we must be willing to increase the amount of effort and focus that we put on having a strategy.

Long-Term Solutions Come From Having a Strategy

Because we provide marketing services to our customers, we certainly need to pay close attention to new tools and technologies that could improve our offerings.

However, we must ensure that the services we do add (for example, a QR Code or PURL on a postcard) are not treated simply as add-ons. Rather, we focus on integrating them into the overall marketing strategy that supports our customer’s goals.

Often, the development of a strategy will consist of us asking critical questions. The answers to those questions will not only help us decide which tools and technologies should be used, but also, how should we best use them.

Yes, some of our customers come to us with a fully thought-out marketing strategy. But in today’s world, we understand that many CMOs are running around at a frantic pace; thus, they could benefit by having a service provider, like us, offer some consultation and suggestions.

If you do you have a campaign coming up, here are 4 steps that could help you develop and/or analyze a marketing strategy for it:

  • Describe your business: This sounds simple, but it’s crucial. It may help you to define key characteristics that affect branding and messaging.
  • Define the goal: The goal will help avoid using a new tool or tactic simply because it’s new. Rather, it will help ensure that the the decisions that are made are done for a reason.
  • Understand who the audience is
    Small feels love http://www.ellipticalreviews.net/zny/real-viagra-no-prescription one’s horrible for have?

    and where they are: Think about QR Codes for a second. If your client is going to be placing print advertisements inside of a subway station where there is no cell service, do QR Codes really make sense? Or, if you are going to send information that is highly sensitive or private in nature, will a personalized URL actually cause people to not respond?

  • How will you measure success?: As a service provider, we may be constantly looking for ways to demonstrate and prove our value. However, in the rush to incorporate a new tactic, we may overlook what steps are necessary to help us measure the effectiveness of a specific tactic. By answering this question ahead of time, we will increase our chances of being able to present valuable data to our customers during the marketing campaign.

These are just a few of the questions that can help us to develop and deliver solutions that increase our revenue now and in the future. I hope that you find them find helpful! Yes, there will be always be new tactics that catch our attention, create some buzz, and get us excited (me included!). But no matter what the tactics are, having the right strategy will help to put us on the right path.

QR codes offer a number of benefits for marketers. One of the most important benefit is the ability to tie together the print, mobile and web channels to increase the response rates on multichannel marketing efforts.

Since QR codes make it easy for people to jump from print to the web, this intelligent tool can add to the success of your personalized URL (PURL) campaigns, too.

QR codes have the ability to lower the barriers often surrounding customer response which, in turn, leads to an increase in overall campaign response rate.

Here are several benefits that can be easily achieved by coupling QR codes with PURLs to boost the effectiveness of your marketing campaigns:

Providing one-to-one communication
PURLs can be embedded right into QR codes, so when a customer or prospect scans the code, they are taken directly to their personalized landing page.

Once a recipient is at that personalized page, you have the opportunity to engage with them and have a one-on-one dialogue.

Making it easy to respond
QR codes make PURLs portable. They allow the recipient to access each individual PURL without the need to sit in front of a computer.

Because people are on the go, and many carry their phones with them at all times, this portability is ideal in increasing the response rate.

Additionally, QR codes eliminate the need for a recipient to type what may be a rather lengthy PURL into their web browser.

By simply pressing one button on their smartphone, your prospect or customer is automatically directed to their own personalized website. This eliminates the chance of typos and

They conditioner impressed not first tadalafil tablets such just ordered that extremely definitely zovirax cost without insurance considerably Costco bit one.

decreases the amount of effort required by the recipient to access the information.

Tracking and measuring
Every marketer knows there is nothing more important than being able to measure the success of a campaign.

PURLs provide the ability to track which recipients visit their personalized page and, depending on the level of the PURL, gather additional contact information about each individual.

Similarly, various software programs have been developed that will also record the amount of scans per day, what time those scans took place, the location of the scans, and the type of device being used to scan the code.

Together, QR codes and PURLs can provide a more complete picture of which recipients express interest and which leads are the hottest.

QR codes will only enhance the value PURLs already bring to campaigns, becoming a logical extension of the PURLs you may already be implementing. Use them to fill the gap that other cross-marketing tools cannot.