Holiday Marketing Tips from Pel Hughes
The Holiday Season is an important time for marketers. Just retail sales alone account for nearly $960 billion each year. Companies of all sizes spend about $67 billion on digital and print ads during this time, too. Holiday marketing is important for both B2B- and retail-oriented enterprises. Our team at Pel Hughes encourages clients to deploy cross media marketing campaigns during the Holidays to ensure meaningful connections with clients and customers
To help demonstrate the power of holiday marketing, we will discuss Pel Hughes’ holiday campaigns from 2023 along with metrics on our results below.
The 2023 Pel Hughes Holiday Marketing Campaign
Last year, we deployed a print holiday marketing campaign along with e-mail versions to our clients. To show our appreciation for their patronage, we gifted a cookbook comprised of unique recipes from our team. We provided print and digital copies of the Pel Hughes cookbook that were redeemed via QR codes.
This is the opened double-gate fold mailer.
The closed, back side of our campaign listing our services.
The digital version of our Holiday campaign.
The direct mail campaign was a double-gate fold card that contained a personalized URL (PURL) and a QR code to redeem the complimentary cookbook. Our campaign was New Orleans-themed to showcase our pride for our city’s rich culture, history, architecture, and unique cuisine.
Our New Orleans-inspired cookbook.
Our cookbooks were customized with variable data printing.
Our team contributed New Orleans-themed recipes including appetizers.
In addition to images of iconic buildings in New Orleans, our graphics included maps of the city with our office location highlighted. The backside of the campaign listed our services such as direct mail, promotional products/apparel, cross media marketing, and more. This section of our mailer contained a separate QR code for recipients to scan to learn more about our services and technology.
The campaign’s envelope was holiday-themed and featured copy stating that the contents of this campaign included a complimentary gift from Pel Hughes.
The customizable envelope for our campaign.
Results of Our Cross Media Holiday Campaign
Our team was pleased with the results of our cross media holiday marketing campaign. We were able to review metrics from the digital campaign, e-mails, and even our direct mail pieces. By embedding QR codes for the gift redemption and PURLs along with QR codes that provided more information about our services, we were able to analyze reliable information on response rates to our mailers.
Below are some screenshots of the results from our holiday marketing campaign. Some highlights include:
- Over 300 unique visits to web pages, more than 250 interactions, and 319 clicks on those pages from PURLs and QR codes.
- A 54% open rate on the first e-mail campaign and a 68% open rate on the second.
- E-mail campaigns generated a 34% increase in website traffic and almost 74% in website conversions.
Engagement results from our campaign.
Taking a cross media approach to our holiday marketing generated great results while also utilizing gifts to convey our deep appreciation for our clients. We serve businesses, non-profits, and educational institutions throughout the United States. In addition to direct mail and cross media marketing, we offer graphic design, campaign automation, database services, lab logistics, and promotional apparel/products. Call us today at (504) 486-8646 to get started on your next campaign.
