How Digital Printing is Disrupting the Packaging Industry

How Digital Printing is Disrupting the Packaging Industry | Pel Hughes

From a relatively contemporary standpoint, the packaging industry began to flourish with the introduction of metal packaging in the early 1800’s. Since then, several technologies have disrupted the industry, from polyethylene, to cardboard, to plastics. Today, it’s digital printing that is changing the way the packaging industry operates. When you consider the mass consumerization of […]

4 Advantages of Digital Printing

4 Advantages of Digital Printing | Pel Hughes Print & Direct Marketing

Like virtually every other aspect of our lives, printing has not only gone digital, it’s thriving there. With more manufacturers and full-scale production of digital tabletop printers than ever, it’s no wonder that older technology such as flexographic presses that use polymer plates are becoming outdated. And there is a reason why digital printing continues […]

How Direct Mail Can Help Build Brand Awareness

How Direct Mail Can Help Build Brand Awareness | Pel Hughes

When the argument for effectiveness of direct mail comes up it’s undoubtedly compared to its digital counterpart. And for good reason. In our modern technology-driven world, it’s generally assumed that anything coming in digital form is more efficient and more effective.  Although this is largely true in many facets, ranging from online shopping to digital […]

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