The Most Important Elements of Direct Mail Marketing

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The Most Important Elements of Direct Mail Marketing - Pel Hughes print marketing new orleans

Direct mail has reached a mainstream tipping point for good reason.  The strategic use of this marketing method connects you to those most inclined to spend for your services.  In fact, direct mail marketing response rates have never been higher. There is clearly a shift in the manner in which consumers view advertising.  People are […]

Email Marketing Challenges Solved by Direct Mail

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Email Marketing Challenges Solved by Direct Mail - Pel Hughes print marketing new orleans

Those paying attention to trends in inbound and outbound marketing have caught wind of direct mail’s recent spike in popularity. Goldman Sachs recently devoted $25 million to the integration of direct mail in its email-centered automated advertising platforms.  Furthermore, the popular email marketing platform MailChimp, debuted a new service that empowers people to design and […]

The Time has Come for Marketers to Reconsider Their Channel Mix

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The Time has Come for Marketers to Reconsider Their Channel Mix - Pel Hughes print marketing new orleans

The arrival of the digital era has provided marketers with an abundance of channels to connect with prospective customers.  These breakthrough methods of communication certainly have their merits yet there is opportunity beyond online marketing. Email is now one of the most revered avenues to connect with customers.  The challenge lies in getting those on […]

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