Imagine this: You hop into your car right now and travel from one side of the United States all the way to the other—on just a single tank of gas that costs a whopping 14¢. Think that would be amazing? Well, that’s essentially what most mail delivered by the United States Postal Service does every day.

As you may know, the Postal Service has been having a rough past few years. From huge budget shortfalls to layoffs and cutbacks, things have looked extremely bleak for the nation’s 236-year-old mail delivery system. But recently, they’ve revamped their approach, developed new, innovative services and are now poised to make a serious comeback. The United States Postal Service recently introduced “Every Door Direct Mail,” an incredible program that makes it easier and more cost effective to get your message out to consumers. In short, you use the USPS’ online tool to target areas you want to saturate with your mailing, choose routes by neighborhood, ZIP Code or city and then your mailing is delivered by their Letter Carriers to every mailbox along the chosen routes with the day’s mail. Best of all, you spend as little as 14.2 cents per piece on postage. Incredible.

This service has great potential, and if its initial roll out is any indication, it will easily become one of the most valuable tools for direct marketers. The most frequent users of this new service are mainly companies trying to enhance their Direct Marketing efforts. Direct Mail continues to be one of the most effective ways to reach customers and has taken a leading role in communicating with consumers as a sophisticated science of personalization that delivers what they want. Brands now are able to hone and narrow down their message to precise specifications, engaging targeted recipients with content that is not only relevant to them but also useful in their day-to-day lives. “Every Door Direct Mail” aims to more fully satisfy business owners, who are always on the lookout for the most cost effective way of delivering their message to consumers. Although this service is a great way to begin maximizing your money, Pel Hughes can take that efficiency, and your dollar, even further. Some of the methods we utilize include:

Track Your Mail – Think UPS tracking with each of your mailed pieces. See when each mail piece reaches its target and how the Post Office is performing after we deliver your mail to them.

Postal Rate Optimization – Along with the “Every Door” mailing, we can save you postage costs with any method you want to mail (standard, first class, nonprofit, etc.). We optimize every mail file for automated processing to assure you are getting the best postal rates available.

Latest and Greatest Lists – We keep your lists clean and

updated by utilizing the National Change of Address system, greatly reducing the number of “return to sender” or non-deliverable mail.

Purls & QR Codes – let Pel Hughes help you add the latest response mechanisms to your direct marketing efforts so you can dramatically increase your response rates and more accurately track & measure your efforts.

Direct Mail can be one of the most beneficial options for businesses trying to reach current and potential customers. It is a key component in any cross media campaign. And when you combine the “Every Door” service with our multiple add-on options, we can provide an even greater return on your investment. Don’t forget to measure the campaign, gather critical data and analyze the effectiveness. The USPS has found a way to reinvent themselves and get back on track. Now are you ready to send more effective direct mail? If so, give us a call at Pel Hughes at 1.800.253.0249 to discuss how we can give you more bang for your buck.

Mailers have come a long way from the dinosaur days of junk mail—when messages were sent out in suffocating waves aiming to hit any and

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everyone. Often, these mailers would have no connection to the recipient or were even sent nondescriptly to “Resident.” How crummy of a way is that for someone to receive mail? That’s basically saying we don’t care who you are or what you need, but here’s what WE want you to want. Now that’s a great way to connect with the consumer!

Today, direct mail has taken a leading role in communicating with consumers as a sophisticated science of personalization that delivers what they want. Direct mail is exactly that—direct. Brands now are able to hone and narrow down their message to precise specifications, engaging targeted recipients with content that is not only relevant to them but also useful in their day to day lives.
Pel Hughes’ utilizes personalized marketing and advanced tools to produce some of today’s most eye-catching, targeted and relevant variable data printing and visuals. All of these pieces add up to an incredible, personalized message that consistently wins big sales. For instance, companies can use PURLs (personalized urls for the recipient) on their direct mail to collect and update contact information from their target market as well as provide mini-surveys that identify their interests, purchase timing and other vital insight. This allows the brands to target their content, offers and messages right to the needs of individuals.

One of the latest technologies to gain traction are QR codes, or Quick Response. These codes are bar codes primarily used by smartphone users to get more information on the product or service being advertised. The camera portion of the phone reads the bar code and acts on the information placed within it. A QR code usually takes the user to a web page that has more actionable functions like order processing and data collection. The bar codes can drive personalized landing pages, shopping cart functions, automated social networking and any other functions coded in the web pages themselves. You could also direct them to phone numbers, texts or emails since they are already being scanned by phones.

Direct mail QR codes add a new dimension of interaction and is the least expensive new technology being used today. All you need is a QR code reader app for your smartphone to scan them. These codes bridge the gap between offline and online media, making direct mail more interactive. That coupled with the fact that marketers can target prospects in key neighborhoods gives businesses a better chance to grow market share while maintaining efficiency.

Want to give QR Codes or some other direct mail technology a shot? You have nothing to lose and a lot to gain! Contact us at Pel Hughes to see how we can integrate the latest technology into your current or upcoming campaign.