USPS Promotions for 2024  

The USPS is running several promotions for businesses, non-profit organizations, and higher education institutions for 2024. The printing experts at Pel Hughes have the scoop on what you need to know to enjoy significant savings from the USPS for this year’s direct mail campaigns.

2024 USPS Promotions You Need to Know About

Reply Mail IMbA 

The Reply Mail IMbA promotion encourages organizations, businesses, and educational institutions to use Intelligent Mail barcode accounting. Intelligent Mail barcode Accounting (IMbA) is a service for Qualified Business Reply Mail (QBRM) that reduces processing times and provides daily invoices to businesses and organizations. Essentially, IMbA automates the counting, rating, and invoicing of business reply mail.

Discount Amount: 3% for static IMbA and 6% for serialized IMba

Registration Date(s): May 15, 2024

Promotion Period: July 1st –December 31st, 2024

Mail Types Eligible: First-class mail, QBRM postcards and letters, High volume QRBM postcards and letters

Retargeting Mail 

Direct mail retargeting is a popular and effective new tool that can greatly increase response rates to mail campaigns. The pros at Pel Hughes have offered retargeting services for quite some time and fortunately, the USPS will reward businesses with sizeable discounts for embracing this cutting-edge technology.

Retargeting utilizes ultra-secure software that triggers automated direct mail sent to internet users who interact with your brand, its products, or services. For example, if a customer places items in a shopping cart on your website but doesn’t complete their purchase, a mail piece can be generated to send them targeted mail to incentivize a purchase. Common tactics involve using BOGO offers or coupon codes to entice customers to do business with your brand.

Discount Amount: 6%

Registration Date(s): July 15, 2024

Promotion Period: September 1st – November 30th, 2024

Mail Types: Postcards, First-Class Mail

Emerging and Advanced Technology Promotion 

Direct mail continues to be an effective marketing tool—particularly when direct mail campaigns utilize digital-friendly and sensory technology. For this promotion, businesses and organizations are eligible for discounts when they implement technology such as video in print (ViP), enhanced augmented or virtual reality, voice assistant integration, and near field communication (NFC) technology. Developing direct mail campaigns that embrace technology drives engagement, boosts your ROI, and helps foster digital connections to consumers.

Discount Amount: 3% for emerging technology and 4% for enhanced emerging technology

Registration Date & Promotion Period: Custom Date

Mail Types: First-class presort and automation; discounts are also available for Business Reply Mail and Courtesy Reply Mail

Informed Delivery Promotion 

Informed Delivery (ID) is wildly popular among consumers and businesses/organizations alike. Digital copies of mailers can be uploaded to ID so that consumers can not only preview what’s coming in the mail but interact with it. The digital copies of mailers can include clickable links, custom URLs, QR Codes, and so much more. This year, the USPS’ ID Promotion offers additional discounts when businesses/organizations use the eDoc submitter.

Discount Amount: 4% on mailers and 0.6% for eDoc submitter

Registration Date(s): June 15, 2024

Promotion Period: August 1st – December 31st, 2024

Mail Types: Marketing mail, Non-Profit mail, First-Class automation mail for letters, flats, and postcards

USPS promotions are a great opportunity to improve your direct mail campaigns with emerging technology while enjoying some sizable savings on postage. The friendly experts at Pel Hughes can help you navigate which promotions have the most potential to benefit your bottom line. Our full-service printing company offers a suite of services such as graphic design, campaign automation, database services, and direct mail retargeting to enhance your next print marketing initiative. Give us a call at (504) 486-8646 to request a quote.