The Psychology Behind Effective Copywriting 

The right combination of words can motivate and spurn action. Developing copy that generates action from consumers involves understanding consumer psychology. Building trust with your reader, generating an urge to purchase, and developing a brand identity with the public is no simple task. Fortunately, tapping into the powerful psychology behind effective copywriting is doable when you understand a few basic concepts.

Punch Up Your Copywriting with “Sensory Words”

Words that evoke the senses strongly influence purchasing decisions. For instance, if you’re selling a fluffy throw blanket describing the item as “warm” and “cozy” activates the sensory areas of the brain even though the customer may not be able to handle the product in person. Sensory words are especially beneficial when composing copy for direct mail, catalogues, and online shopping platforms.

Create a Sense of Scarcity and Urgency

“FOMO” or “the fear of missing out” has a powerful effect on consumers. Creating a sense of urgency or scarcity can encourage your customers to act in a powerful way. Amazon creates a sense of scarcity on their website when they detail how many quantities of a product are remaining. It turns out that copy stating “only 8 left” has an undeniably moving effect on buyers. 

Other ways that you can generate a sense of urgency through copywriting include:

  • Limited-time offers such as coupons that expire at the end of the month. 
  • Time-sensitive incentives such as “order in the next 10 minutes and receive a 10% discount”.
  • Real-time sales information. This type of information can update visitors to your website about recent purchases from other customers or their reviews. These updates appear as customers browse specific products. 

Consider Implementing the “Focusing Effect”

The “focusing effect” taps into how the human mind works and what types of information influence our decisions and actions. Taking into consideration that the order in which information is presented can have a strong effect on consumers’ decisions.

 For instance, the “focusing effect” can be used just before your call to action. You’ve probably seen this countless times as it is quite popular among companies that advertise their social responsibility initiatives. Let’s say an eco-friendly enterprise sells metal straws. If they want to deploy the “focus effect”, their copy may state something about how much plastic waste can be reduced with reusable straws just before their copy’s call to action. Using this copywriting tactic is especially effective when the information you present as a focus provides an ethical or moral benefit to society. 

Tap into the Power of Cognitive Fluency

Cognitive fluency refers to our ability to filter messaging and glean understanding from it. Humans have a bias to perceive information as more truthful when the messaging is concise, simple, and familiar. Using overly effusive language and cumbersome sentence structure is more than just difficult to read; it is off-putting. Engaging consumers in simple, to-the-point language is far more effective than flowy, over-the-top copy. 

Pel Hughes is a woman-owned enterprise that provides invaluable support to businesses of all sizes. With in-house printing and fulfillment, our team delivers effective direct mail, print advertising, promotional products, signage, banners, brochures, and business cards. Give our friendly experts a call at (504) 486-8646 to request a quote for your next print marketing campaign. 

5 Reasons Your Business Needs Brochures 

Are you considering using brochures for your business? This powerful marketing tool can make a world of difference in establishing trust with potential clients and boosting your sales. Brochures are also great for enhancing your digital marketing efforts. In fact, they can help drive potential customers to your website and social media.

The printing pros at Pel Hughes can help you develop stunning brochure campaigns. Our team has helped businesses in a variety of industries with print advertising and direct mail. If you’re looking into whether brochures can benefit you, consider the following.

#1 Budget-Friendly

Brochures are one of the most cost-effective forms of print advertising. This is because you can scale your campaign to meet your budget. Brochures can also be used in a number of ways such as leaving them on door steps to handing them out at conventions and networking events. The versatility of brochures helps make them a powerful, all-around sales tool at a lower cost than other forms of advertising. 

#2 Easy to Distribute

 One of the most compelling benefits of utilizing brochures is how easy it is to distribute them. A brochure can be left in community centers, other businesses, or passed out at events and meetings. They can also be delivered to consumers through the mail. 

#3 Boost Professionalism and Trust

A well-executed brochure can demonstrate your level of professionalism. It can also help you develop trust with potential clients or customers. These tools can help sell a service or product with ease because businesses can incorporate before and after photos, persuasive copy, and testimonials. 

#4 Enhance Sales 

Brochures enhance sales by providing a visual elevator pitch to your potential customers or clients. This can be especially helpful in light of the COVID-19 pandemic. As more business is conducted remotely or at a distance, handing out a brochure is a safer way to interact with your target demographic and helps keep people at ease.  

#5 Provide Information in a Digestible Format

A brochure can contain a wealth of information that assists your target customer with making informed decisions. The best part about this is that this information can be presented in a memorable, digestible way that is quick and easy to read. Too much information can be a bad thing, though, so be sure to use short sentences, bulleted lists, and plenty of whitespace to offset blocks of visuals and text for maximum readability. 

Executing a great brochure involves careful planning, great copy, and stellar graphic design. Working with professionals can help ensure that your brochure resonates with your clients or customers. Pel Hughes offers in-house printing, graphic design, and a host of other services to help you take your print advertising to the next level. Give us a call today at (504) 486-8646 to request a quote. 

Every Door Direct Mail: 5 Things Business Owners Should Know 

Every Door Direct Mail is a program offered by the USPS. This program makes sending out direct mail incredibly easy and quite cost-effective. If you’re new to hearing about this program, you may be shocked to learn just how much Every Door Direct Mail (EDDM) can help your enterprise thrive.

How Every Door Direct Mail Works

EDDM is a user-friendly program that makes it possible to develop direct mail campaigns targeting specific locations. By aggregating data from the Census Bureau, EDDM helps businesses of all sizes send out cost-effective campaigns. The program offers different options and rates depending on the volume of mail you’re sending and the type of parcel you intend to mail. For instance, a new health food store or grocer can benefit from using EDDM to mail circulars while a chiropractor can celebrate the grand opening of his or her practice with mailed postcards. Service-based and retail-forward businesses have developed successful campaigns by utilizing EDDM. 

Following are five things you need to know about Every Door Direct Mail. 

#1 Send Campaigns Without a Mailing List

Curating mailing lists and/or purchasing them can be time-consuming and costly. Every Door Direct Mail makes it possible to target specific neighborhoods without a mailing list. This feature is ideal for new businesses or for those who do not have the technological infrastructure or staff to develop and manage mailing lists. 

#2 Reduced Costs

EDDM offers discounted rates for mailing campaigns, which can translate to big savings when you deploy a large campaign. Since mailers have options for targeting specific locations, costs can be saved because your campaign can be mailed to very specific areas. Lastly, when compared to other forms of advertising like radio or television, direct mail is substantially more affordable. 

#3 Every Door Direct Mail is User-Friendly

The online interface operated by the USPS for the EDDM program is very user-friendly. For instance, the EDDM program offers a simple tool to help you select the geographic locations where you want to send mail. Once your print collateral is ready, simply take your mailings to your local post office and the USPS will handle the rest. 

#4 Customizable for a Variety of Mailings

EDDM offers different mailing sizes that can accommodate various types of direct mail. This makes sending menus, brochures, postcards, and letters a breeze. Since you can customize the mailer size for your needs, you can ensure that your direct mail campaign resonates with potential customers. 

#5 No Costs Associated with Postal Limits

Postal limits can get expensive because once you hit a specific threshold, you will need to purchase a postal permit. With EDDM, there are no postal limits, which eliminates the costs associated with purchasing permits. 

The experts at Pel Hughes have helped countless businesses and institutions develop compelling direct mail campaigns. If you have questions about direct mail, print advertising, or EDDM, give our office a call at (504) 486-8646 to speak with a knowledgeable member of our team. We offer a suite of print solutions to suit the needs of businesses in various industries. 

Effective Catalogues: Tips from the Pros at Pel Hughes 

Catalogues have a historic place in the development of commerce in the United States. The first catalogue was printed in 1848 by Tiffany & Co. Shortly thereafter, catalogues like Sears & Roebuck could be found in American households from coast-to-coast. The rise of e-commerce and app-based shopping may contribute to the misconception that catalogues have little place in moving products in the 21st century. This notion couldn’t be further from the truth. Whether you engage in B2B commerce or sell products direct-to-consumer, catalogues could be quite advantageous to your brand and your bottom line. In fact, the Harvard Business Review reported in 2020 that catalogues have made a bona fide comeback and the USPS found that catalogues are well-loved by many consumers, including the Millennial generation. 

If you’re new to the world of catalogues or want to revamp your current catalogue marketing efforts, there are tried-and-true methods to make your brand stand out in a crowd. Following are some helpful catalogue tips from the pros at Pel Hughes. 

Make Contact Information Visible

Have you ever noticed that every page of popular catalogues features a phone number and website in the header or footer? This is because it is imperative that businesses make it easy for customers to take the next step. Featuring your contact information on every page of your catalogue helps spurn more sales. We recommend placing your phone number and website in the footer of every page. 

Utilize Great Product Descriptions

A great product description should make your items enticing to your customer. Using concise but descriptive language is important for selling your products. It’s also very important to provide key information like the dimensions of your product and from which materials it is made. Space is limited with product descriptions so every word counts. It’s wise to consult with a seasoned copywriter to help ensure that your product descriptions shine. 

Invest in Great Photography

In addition to having excellent product descriptions, the other key component to creating an effective catalogue is to invest in great photography. Working with a professional photographer can help you produce a cohesive brand image with proper lighting and eye-catching visuals. It’s important to maintain a consistent background in your photos to help ensure that your products are a powerful focal point. 

Use Consistent Typefaces

Typeface selection is integral. Utilizing multiple typefaces can be distracting and difficult to read. Some people may think they need multiple styles to emphasize product names or descriptions but using an array of fonts can be dizzying. Instead, it’s best to stick to the same typeface family and implement bold or italic fonts when emphasis is needed. Soliciting the help of a graphic designer can help you select the best typeface for your needs. 

Know that Whitespace Matters in Catalogues

White space will flank your photos and your description. Those new to catalogues may think that skimping on white space is advantageous for packing more photos and text on the their pages. This thinking, however, can make viewing your catalogue unpleasant and cumbersome. Whitespace breaks up photos and blocks of text to make perusing your catalogue much easier. In fact, whitespace actually draws attention to your offerings in a way that is pleasing to readers. 

The experts at Pel Hughes have helped innumerable businesses throughout the United States develop compelling and effective catalogues. We offer in-house printing and fulfilment along with experienced graphic designers. If you’re interested in learning more about catalogues, give our team a call at (504) 486-8646. 

Copywriting Tips for Compelling Direct Mail 

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Developing a persuasive and effective direct mail campaign is an involved process. Not only should your design, font, and graphics look enticing, your copy should spurn action and reflect the value your business has to offer. Truth be told, your direct mail campaigns may require numerous revisions but the end result is worth it. Copywriting is an artform and there’s a multitude of ways you can help engage your potential customers. Whenever possible, it’s always a good idea to work with a professional writer to ensure that your copy is free of errors and awkward phrasing. Having error-free copy isn’t enough, though. Your copy should generate consumer interest and action. Following are insider copywriting tips that can help you convert direct mail recipients into your customers.

3 Easy-to-Implement Copywriting Tips for Direct Mail

#1 Focus on Benefits Instead of Features

It might seem like drafting copy detailing the features of your product or service is a great way to reach potential customers. While the features of your offerings are certainly important, it’s often easier to win over potential customers when you develop copy that is benefits-forward. 

Let’s say you own a power washing company. You may be tempted to lead with the features of the state-of-the-art equipment you use. While these features may really resonate with you because you are an industry insider, these features may not pique consumer interest from folks outside of your industry. Leading with the benefits your services provide, however, can resonate with almost anyone reading your direct mail. Your copy should reflect how power washing can improve the appearance of many exterior surfaces, including sidewalks, driveways, decks, and exterior siding. Pepper in some striking before and after photos to accompany your copy and you could have your phone ringing off the hook with inquiries. 

#2 Address Common Objections

Before you send out a direct mail campaign, it’s a good idea to make a list of common objections you hear when trying to sell your product or service. Objections such as “I don’t have enough money for this service” or “I tried a similar product and it didn’t work for me” can be addressed in your copy. One trick marketers use is to break down costs into smaller increments. For instance, a supplement may cost $60 a month, which may turn people away if they know there is a comparable product for a lesser price. Your copy, however, could break down this cost into a more palatable number by stating “Improve your energy levels for just $2 a day”. Anticipating objections and addressing them with facts goes a long way with hesitant consumers.

#3 Identify and Acknowledge Your Potential Customer’s Frustrations

Your product or service could enhance a person’s life by eliminating or reducing some type of stress. A house cleaning company, for example, would want to lead with copy that acknowledges how time-consuming and laborious it can be to maintain a clean and orderly home. Identifying your customer’s frustrations is a powerful tool. Following up with something like “Imagine what it feels like to come home to an immaculate house after a long day at work” provides a tangible and enticing solution to their problem. 

Deploying a compelling direct mail campaign is a daunting task. Fortunately, these copywriting tips can help you get started. If you are feeling overwhelmed, reach out to the experts at Pel Hughes. We offer in-house printing and fulfillment, graphic design, campaign automation, and world-class client service. Call our friendly team today at (504) 486-8646 to request a quote. 

Advertising in Print: Myths and Truths 

Advertising is the lifeblood of enterprises throughout the United States. Properly-executed advertising can boost sales and deepen brand recognition. In the last 20 years, the use of digital advertising has exploded. While digital ads have their merit, it’s wise to avoid overlooking the power of advertising in print. Pel Hughes is a family-owned printing company that helps businesses develop direct mail campaigns, business cards, catalogues, and more. 

If you’re wondering whether print has a place in your advertising repertoire, consider the following dispelled myths. 

Myth #1 Print Ads are Expensive

Many business owners hold a misconception that advertising in print is more expensive than digital but the truth is that print ads are more affordable than you might think.  For instance, a local cabinet manufacturer may not have the budget for a two-page spread in Better Homes and Gardens but they likely have room in their budget for newspaper ads or a direct mail campaign. There’s a multitude of ways that you can use print to your advantage—even if you have a limited advertising budget.

Myth #2 Digital Ads are More Effective than Advertising in Print

Digital ads can be of great benefit, particularly when you want to tap into markets in various regions. Although digital ads are useful, it doesn’t mean that print is of no benefit to you. In fact, blending print and digital advertising can yield great results. 

In some cases, print could be more effective than digital. One great example of this is through direct mail. Human beings are hardwired to distrust digital advertising and similarly, they tend to be more inclined to trust print. This is true across all demographics. Consider the following statistics:

  • 82% of consumers report that they trust print ads above all other advertising mediums
  • Print ads amplify digital advertising. In fact, print campaigns could boost digital ads four times higher. 
  • People retain more when they read from paper over digital mediums. When a person reads a print ad, they are able to retain more information for a longer amount of time. Print captures people’s attention—full stop.

Myth #3 Advertising in Print Only Appeals to Older People

It might seem logical to think that younger folks prefer digital over print but research proves otherwise. Millennials respond very favorably to print and this demographic funnels about $600 billion into the economy through consumer spending. If you’re still not convinced that print appeals to younger people, consider the following statistics:

  • Over 70% of millennials read retail inserts 
  • Over 50% of millennials peruse catalogues and magazine ads
  • More than 75% of millennials read their direct mail 

Print advertising could boost your bottom line. If you’re considering advertising in print, we invite you to speak with one of our experts at Pel Hughes. From direct mail to banners and promotional products, we deploy advanced technology in database management and campaign automation to help businesses in every industry harness the power of print. We can also assist with cross media marketing. Call us today at (504) 486-8646 or visit our blog to learn more. 

Advertising with Print in the 21st Century 

From online banking to remote learning and app-based grocery shopping, it might seem that almost everything has moved to the digital space. Even the advertising world has be rocked by this fact of 21st century life. Although digital advertising has its merits, it doesn’t mean that print should be overlooked. Print advertising still has a place—especially specific forms of it, which can be more effective than paid-search and social media advertising. 

New small- and medium-sized businesses run by younger entrepreneurs may not be aware of how they can merge print advertising with digital. If you’ve ever wondered what constitutes print advertising, how effective it is, and whether you should implement print campaigns, the pros at Pel Hughes have developed a handy crash course. 

What constitutes “print advertising”?

When we think of print advertising, we might conjure images of two-page spreads of luxury products in glossy magazines. While this is certainly an example of print advertising, it doesn’t encapsulate all the ways that you can use print to your advantage. 

Following are some of the most common forms of print advertising:

  • Catalogues
  • Leaflets
  • Circulars
  • Posters
  • Brochures
  • Flyers
  • Business Cards
  • Banners

Chances are, you likely have utilized at least one form of print advertising, such as business cards, in the past. And, you have likely received some form of print advertising in the last two weeks in your mail. That circular you opened for your local grocery store?  Or A postcard from one of your favorite brands with a discount code? These are great examples of how businesses deploy print advertising in the 21st century. The good news is that you, too can use print for your business in a way that doesn’t make your brand appear antiquated or “stuck” in the past. In fact, you can use print to drive traffic to your website and your social media. 

What are some of the most effective forms print advertising?

One of the most effective forms of print advertising is direct mail. This type of print can encompass postcards and circulars sent to residential and commercial addresses. Direct mail, particularly when it is personalized to its recipient, can send a powerful message. 

First, it is important to acknowledge that most modern people view print advertising as trustworthy—especially when juxtaposed with digital ads. There’s a reason why most people have pop-up and ad blockers installed on their Internet browsers—they have a knee-jerk distrust for them. 

In addition to being trustworthy, direct mail taps into 21st century humans’ need to connect to the past. Life has changed rapidly for all people—especially in the last 20 years. The exponential advancement of digital tech has made many elements of our lives radically different in just a short span of time. Consumers receiving direct mail taps into the powerful emotion of nostalgia. Researchers have studied this phenomenon, including the USPS, and have found that most people—including millennials and Gen Z respond positively to direct mail. 

Beyond direct mail, brochures serve as a powerful print advertising tool. Service industry businesses tend to benefit the most from brochures. A great example of this is the fact that brochures offer plenty of space to sell your service with photos and copy. Let’s say you own a power washing company. Your brochure could have bulleted lists of how power washing is advantageous to your potential customer along with before and after photos. A well-made brochure is a tool that resonates with consumers—especially if a significant part of your business model involves servicing consumers on a local level. 

Advertising with print can benefit businesses and organizations of all sizes. If you’re interested in diving into the world of print, call Pel Hughes at (504) 486-8646. We offer in-house printing and fulfillment, graphic design, and cross media marketing. 

Personalized URL (PURL): Grab Your Customers’ Attention 

We spend more time in the digital space than we do face-to-face. Because of this, personalization seems to be the best way to put a human touch back into commerce. Personalizing everything from direct mail to e-mail campaigns helps show a brand’s consumers that they care about the human being behind the transaction. One way you can add a personal touch to digital advertising is by utilizing a personalized URL (PURL). The pros at Pel Hughes have been utilizing PURLs for organizations and businesses for quite some time. 

What is a personalized URL (PURL), exactly?

A personalized URL generates a unique landing page for a potential customer. When you send out an e-mail campaign, you embed a link into its text that routes a user to a static web page. An example of a PURL is www.JaneDoe.CompanyName.com. You can also place a simple personalized link to the copy of your direct mail. 

When a PURL is generated, the landing page can be customized with specific discounts and other purchasing offers such as buy-one-get-one-free promotions. Your potential customer will see their name along with familiar images like your logo on their personalized page. 

How can a PURL be used?

There’s a multitude of ways that you could implement a personalized URL. First, a PURL could generate sales by offering a QR code or link to specific products that consumer may be interested in. It could also be used to welcome a new member to an organization or educational institution. For example, Pel Hughes developed PURLs for Tulane University, which were printed onto pieces of direct mail. These PURLs were used to provide resources to prospective students. Another way a PURL can benefit your enterprise is when you deploy an e-mail or direct mail campaign for previous customers who haven’t made a purchase in a while. Something as simple as “We’ve missed you, Jane Doe. Visit your personalized link to earn 15% off your next purchase.” 

The possibilities of PURLs are endless; organizations and businesses throughout the United States have found very clever ways to use them. 

Does personalization really matter?

In the post-modern, Digital Age, personalization absolutely matters. In fact, researchers have found that personalized direct mail, for example, offers an ROI that is leaps and bounds more effective than conventional direct mail that isn’t addressed to a specific resident. Personalizing your marketing materials to customers shows care and attention to detail, which is something that almost anyone can appreciate. 

Another reason that personalization resonates with modern humans is the fact that our lives involve daily inundation from media, cell phone notifications, and our work lives encroaching on our personal lives. Because of this reality, our brains have become very adept at filtering out irrelevant information. One way that advertisers can break through this psychological defense is to personalize their campaigns to consumers. So, seeing your full legal name on a piece of direct mail sends a message of “hey there. This is meant for you, the individual.”

The experts at Pel Hughes are here to help you develop great print materials. We can also help you merge digital advertising with print. From campaign automation and database management to stellar signage and direct mail, we have you covered. Give our friendly team a call at (504) 486-8646 to get started. 

Die Cutting FAQs: An Advanced Printing Technique 

Using advanced printing techniques to your advantage could help your business, organization, or special event stand out from the crowd. One popular technique that can make your print materials look and feel unique is die cutting. Die cutting is a process that produces cut outs, uniquely-shaped materials, and a three-dimensional effect to printed materials. 

What is a die cut, exactly?

Chances are you’ve seen die cuts in the past on greeting cards and restaurant menus. Die cutting refers to the steel die that can carve unique shapes into paper. These dies can be used to produce a multitude of shapes cut-out within paper or to cut the entire piece into a unique shape such as a circle, oval, or square. 

An example of a simple die cut is the cut-out section on a mailing envelope that displays the addressee’s name and address through a plastic window. Die cuts could also be used to create unique edges on greeting cards. For example, printed pieces with scalloped edges are typically the result of a die cut. 

When should a die cut be used?

Die cutting isn’t normally seen with direct mail or catalogues. It is common to utilize die cutting for greeting cards, event invitations, and stationary. Die cutting typically adds decorative elements to print. Silhouette die cutting is particularly useful for evoking vintage appeal while simple cut-outs lend a contemporary or modern appearance.

 Similarly, a die cut can serve a functional purpose, too. Cut-outs may be used to bind materials, create open-ended envelopes, and as knots to hold pieces together. Bear in mind that mailed pieces with die cut treatments should be placed in envelopes to help protect them from tears while they are in transit. 

Are there limitations with this printing technique?

While die cuts can make for stunning print pieces, this technique does have its limitations. One common limitation of this technique is the size of the die. Most of the time, die cutting is reserved for small areas. Different press capabilities can affect the size of dies as well. 

Can any type of paper be used for die cutting?

For the most part, thinner stock produces cleaner die cuts. Thicker stock tends to affect the crispness of the cut portion’s edges because it generates more resistance against the die. Stock made from cotton typically doesn’t make the cleanest cuts either. When in doubt, speak with an experienced printing professional to determine if this printing technique is right for your project. Our team can assist with selecting the best stock for your needs.

If you’re curious about implementing die cuts into your print campaigns, we encourage you to speak with the experts at Pel Hughes. In addition to die cutting, we offer other striking embellishments like spot UV and foil printing that can make your campaigns stand apart from others. 

Pel Hughes is a woman-owned enterprise that serves businesses and organizations in an array of industries. Visit our website or call (504) 486-8646 to request a quote. 

5 Tips for Response-Driven Direct Mail Campaigns 

Did you know that businesses who use direct mail can see higher response rates than social media advertising and e-mail marketing? It’s true; when direct mail campaigns are properly executed, they can yield great results. When considering venturing out into direct mail advertising, it is important to know what makes direct mail campaigns effective and what doesn’t.

The pros at Pel Hughes have helped businesses throughout the United States develop compelling direct mail campaigns. Here, we have compiled five tips to help you get on the right track. 

#1 Define Direct Mail Campaign Objectives

Every advertising campaign needs clearly defined goals. Are you looking to drive sales? Perhaps you are opening a new location of your business and want to announce your presence to your community. Before you begin the process of composing a direct mail campaign, it is important to figure out exactly what your goals are. 

Common goals can include: increasing sales, generating interest in your services, reaching out to target demographics, and increasing traffic to your website or social media channels. 

Defining your goals helps shape the direction of your campaign. 

#2 Know Your Competition

Does your competition use direct mail to solicit potential customers? Is your competition attracting new leads at a rate higher than yours? How does your messaging and brand image differ from your competitors? Understanding your competition and evaluating their approach to advertising can help you develop direct mail campaigns that highlight the advantages of choosing to work with your business. 

#3 Develop a Great Mailing List

In the past, businesses sent direct mail to as many people as possible. Focusing on quantity over quality, however, can yield less-than-ideal response rates. With advanced technology, businesses can purchase mailing lists that are carefully curated to reach the exact demographics you want. Using this data to your advantage can enhance the effectiveness of your print advertising initiatives. 

#4 Utilize a Compelling Call to Action

Good direct mail campaigns have clear calls to action. Your recipients should understand precisely what it is that you would like them to do. Common calls to action involve booking an appointment for a service you provide, signing up for an e-mail mailing list, following your social media channels, or using a coupon you provided for their purchases. Your direct mail pieces should have easy-to-find contact information in addition to clear calls to action.  

#5 Solicit Help from Printing Pros and Graphic Designers 

These days, many business owners will take a do-it-yourself approach. While this can save money, some tasks should be delegated to experts. Direct mail is one task that can benefit from the expertise of print and graphic design professionals. Working with our team at Pel Hughes can help ensure that your direct mail campaign resonates with your potential consumers. Our team can help you develop striking direct mail pieces that reach the customers most likely to do business with your brand. 

If you have questions about direct mail campaigns, check out our website and blog to learn more. You can Pel Hughes at (504) 486-8646 to request a quote.