Are you considering using brochures for your business? This powerful marketing tool can make a world of difference in establishing trust with potential clients and boosting your sales. Brochures are also great for enhancing your digital marketing efforts. In fact, they can help drive potential customers to your website and social media.
The printing pros at Pel Hughes can help you develop stunning brochure campaigns. Our team has helped businesses in a variety of industries with print advertising and direct mail. If you’re looking into whether brochures can benefit you, consider the following.
Brochures are one of the most cost-effective forms of print advertising. This is because you can scale your campaign to meet your budget. Brochures can also be used in a number of ways such as leaving them on door steps to handing them out at conventions and networking events. The versatility of brochures helps make them a powerful, all-around sales tool at a lower cost than other forms of advertising.
#2 Easy to Distribute
One of the most compelling benefits of utilizing brochures is how easy it is to distribute them. A brochure can be left in community centers, other businesses, or passed out at events and meetings. They can also be delivered to consumers through the mail.
#3 Boost Professionalism and Trust
A well-executed brochure can demonstrate your level of professionalism. It can also help you develop trust with potential clients or customers. These tools can help sell a service or product with ease because businesses can incorporate before and after photos, persuasive copy, and testimonials.
#4 Enhance Sales
Brochures enhance sales by providing a visual elevator pitch to your potential customers or clients. This can be especially helpful in light of the COVID-19 pandemic. As more business is conducted remotely or at a distance, handing out a brochure is a safer way to interact with your target demographic and helps keep people at ease.
#5 Provide Information in a Digestible Format
A brochure can contain a wealth of information that assists your target customer with making informed decisions. The best part about this is that this information can be presented in a memorable, digestible way that is quick and easy to read. Too much information can be a bad thing, though, so be sure to use short sentences, bulleted lists, and plenty of whitespace to offset blocks of visuals and text for maximum readability.
Executing a great brochure involves careful planning, great copy, and stellar graphic design. Working with professionals can help ensure that your brochure resonates with your clients or customers. Pel Hughes offers in-house printing, graphic design, and a host of other services to help you take your print advertising to the next level. Give us a call today at (504) 486-8646 to request a quote.