Marketing Tips for Dentists & Doctors
Medical and dental marketing can be tricky. Not only are there numerous regulations marketers must consider in their practice’s messaging, the abundance of marketing and advertising options can be overwhelming. If you’re looking for marketing tips for dentists and doctors, the experts at Pel Hughes have compiled some helpful pointers to get you started.
Top Three Marketing Tips for Dentists & Doctors
Social Media Matters in Medical and Dental Marketing
Social media marketing isn’t just for consumer goods companies and titans of industry. Utilizing social media is a great tool for medical professionals as it can help attract new patients, retain existing ones, and provide patient education in a highly digestible manner. We recommend using a Facebook business page for your medical or dental practice along with LinkedIn. TikTok, YouTube, and Instagram are great places for professionals who prefer producing short videos, too. No matter which platform you choose, we highly encourage our clients to post to social media on a regular basis—at least two to three times a week for optimal results.
Consider Implementing Blogs and E-mail Newsletters
One of the best marketing tips for dentists and doctors is to leverage their professional expertise into a platform for educating their patients. Blogs and e-mail newsletters are the perfect destinations for general education on health matters as well as services your practice offers. For example, a blog is a great place to explain the causes and symptoms of periodontal disease along with providing helpful information on various treatment options.
Blogs should always be shared to your social media channels and can also be repurposed into e-mail newsletters. E-mail newsletters are also beneficial for announcing news about your medical or dental practice. For example, the addition of new employees, particular specials like discounted teeth whitening, or announcements on changes to your hours or location make for great digital newsletter content.
Launch Direct Mail Campaigns
Direct mail campaigns are wonderful additions to your medical or dental marketing efforts. According to the USPS, direct mail is seen as one of the most trustworthy forms of advertising across numerous demographics. A direct mail campaign can be as simple as sending appointment reminders, birthday messages, and announcing new services, technology, or expanded hours to your local community. Not only can direct mail maintain beneficial contact with your existing patients, but it can also help you attract new ones. For instance, direct mail campaigns can be targeted to specific neighborhoods or new residents through the USPS’ Every Door Direct Mail tool.
These marketing tips for dentists and doctors can help get you started in the right direction. Pel Hughes is a full-service printing company that offers cross media marketing including direct mail. We also provide advanced technology for campaign automation and database management. Call our friendly printing pros at (504) 486-8646 to learn more about our services.