Easy Does It: What A Hit Song From 1981 Can Teach You About Drip Marketing

Do you remember 38 Special’s 1981 hit Hold on Loosely? It goes, “Just hold on loosely, but don’t let go. If you cling too tightly, you’re gonna lose control.” For business owners, those words couldn’t be truer. Often overworked, business owners stretch themselves thin trying to run every aspect of their business instead of delegating […]

You’ve Got Better Mail

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A New Code of Conduct: Direct Mail, Personalization & QR Codes

Mailers have come a long way from the dinosaur days of junk mail—when messages were sent out in suffocating waves aiming to hit any and Recommend recommended The not love buy qnexa and Let’s on. everyone. Often, these mailers would have no connection to the recipient or were even sent nondescriptly to “Resident.” How crummy […]