QR codes offer a number of benefits for marketers. One of the most important benefit is the ability to tie together the print, mobile and web channels to increase the response rates on multichannel marketing efforts. Since QR codes make it easy for people to jump from print to the web, this intelligent tool can […]

Are you using your customer data to the best of your ability?  Are you not satisfied with your return on investment for all of your direct mail marketing efforts?  Utilizing variable data may be your answer to these frustrations. By using this particular service, it will help you create more customized marketing campaigns for your […]

There are very few marketers out in the world that will confess to having “enough time”. Marketing departments are typically full of ideas and excitement – but they face the same clock as the rest of the world. Their file cabinet may have marketing strategy documents… their whiteboard full of plans and action items…. and […]