“Tactics, Tactics, Tactics…. Everywhere I look, all I see is tactics!” Perhaps you have also felt that same way recently. We hear about tactics across nearly every marketing channel out there. QR Codes. Personalized URLs. Augmented Reality. SMS/Text-Messaging. Mobile Email. Social Media Advertising. Those are just a few of the terms that we hear and […]

We all recognize that companies no longer rely solely on direct mail and print to try to reach their customers and prospects. But as long as it remains an effective channel, businesses will use it. Here are three ways that you can use effective direct mail efforts for your business: Personalization and Segmentation: Data was […]

When designing and building a landing page, we typically have a specific purpose in mind. For example, let’s say that we have a goal of registering 100 people for an Open House event. We may promote it through direct mail, emails, and a banner ad. All of those medias will point to a landing page. […]

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