With all the hoopla surrounding online advertising, many businesses abandon other forms of marketing and pump all of their resources into Internet platforms. This is a big mistake. Despite what those online “gurus” say, print marketing isn’t down for the count. A meticulously planned direct mail campaign can generate leads and have new customers kicking […]

To improve your customer’s experience online, consider these three tips. Don’t make them have to hunt you down. Online customers can easily get frustrated and give up and leave if they can’t swiftly find a way to contact you with questions about your products or services. Don’t make them scroll all the way to the […]

It’s a buzzword phrase business folks hear all the time these days – “you need to expand your presence!” Unfortunately, while this action seems to be an agreed upon need in the digital world, not as many people full understand what it means. In reality, expanding a business presence online or off is about developing […]

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