It’s a buzzword phrase business folks hear all the time these days – “you need to expand your presence!” Unfortunately, while this action seems to be an agreed upon need in the digital world, not as many people full understand what it means. In reality, expanding a business presence online or off is about developing […]

If you are like many business people, you may wonder how much time and money you should invest in social media on large networking websites like Google+, Facebook, and Twitter. You might havealready invested in these platforms, but you are not sure that you can measure any tangible results. While it’s nice to see a growing […]

While there are many people who love getting coupons, flyers and other marketing messages in their mailbox every day, the millennial generation is probably one group where your paper marketing methods will fall flat. If you want to reach the younger generation, you’ll have to find ways to reach them where they’re already gathering information: […]

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