The digital era has resulted in a shift in the way companies do marketing. Instead of focusing solely on a sole marketing channel to reach customers, you have an almost overwhelming amount of options to explore. Whether you want to link your direct mailing campaigns with a QR code landing page designed around that offer, […]

For years, the major format for advertising centered around print marketing. From billboards to newspapers and magazines, this proved to be the main method of reaching individuals throughout the country. However, as media has evolved and moved more and more towards online, it is now essential for any successful marketing campaign to originate and have […]

In the modern marketing world, companies are looking to effectively leverage both digital and print forms of advertising and optimize them to adequately reach new customers and help the business grow. To accomplish these goals, optimizing the communications can go a long way to improving ROI and making sure that each marketing campaign accomplishes what […]

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