3 Tips For Succeeding With Direct Mail

When using direct mailers to entice consumers to purchase your wares or services, you will want to make sure they are done in a way that is pleasing to the eye. Make sure to use large, bold fonts that are easy to read. Adding a splash of color and some photos on the mailer will help attract attention, as well. Do not clutter the mailer with information that is not needed. Making it easy to read is key and having excess on a mailer will only make someone throw it in the trash.

Using personalized mailers will make a difference when a customer takes a look at the information. If they see their name in bold print, they will feel as if the company is speaking directly to them instead of anyone that may have opened the mail. Using the name of the intended recipient will make them feel important. They are more inclined to call your company if they feel like they are already known.

Using contests on direct mailers can help boost your customer base. You can have a scratch off game on the mailer which needs to be scratched in the presence of an employee of your company. This will bring customers to your establishment to see if they have won a prize. You can give out gifts or have money off of your products or services as the reward for bringing in the mailer. If you have the mailer personalized, you would be able to see which potential customers were interested in the mailers to help you get a better idea of the demographics of the customer base you would want to send to during the next mailing.