A new year is almost upon us and for professional marketers, that means it’s time to develop editorial calendars for next year’s marketing projects as well as finalize the overall aesthetic of a brand’s messaging for the new year. Color, like anything else, follows trends based upon world events, popular culture, and a host of […]
With widespread access to the Internet and social media, today’s consumers have abundant purchasing options and a wealth of information at their fingertips. This can make selling your service or products more difficult as you likely face steep competition from your peers in business. Producing effective marketing and advertising campaigns is a necessity to stand […]
Are you new to content marketing? Perhaps you’re browsing the web for content marketing tips because you realize how important this form of marketing is for inching ahead of the competition and building a brand with staying power. Developing a content marketing program—particularly in the beginning—can feel overwhelming. Fortunately, the pros at Pel Hughes have […]
Direct mail is an incredibly versatile form of advertising. Businesses of all kinds, including medical and dental practices, boutiques, service-based businesses, and even non-profit organizations can utilize direct mail to reach a wider audience and boost their revenue. Direct mail and seminar sales are an especially powerful combination for striking relationships with consumers and increasing […]
The New Year is just around the corner. In 2023, design trends will likely have a unique aesthetic that reflect the norms and tastes of the time. Brands, businesses, and organizations should look to 2023 design trends and give their media a facelift to ensure that they can appeal to as many consumers as possible. […]
Inspirational ad campaigns can leave a lasting impression on the general public. This form of advertising is great for for-profit and non-profit organizations—especially when inspiration is executed with authenticity. Inspirational ad campaigns can generate powerful responses, brand loyalty, and increased sales. Many times, inspirational ads go viral because their content is share-worthy on social media […]
Did you know that the brain is far more likely to remember text on printed materials than from a digital source? According to the Scientific American, print is far more memorable than words on a screen. Additionally, print offers a sensory experience through touch, sight, and smell that the digital realm cannot replicate. These facts […]
Today’s business climate is hypercompetitive and one way to stand out from the crowd is with effective content marketing. Modern consumers are tech-savvy, consumption-conscious, and have abundant options for the goods and services they desire. Whether you’re a brick-and-mortar retailer, a dentist, or a service-based business, developing a solid content marketing strategy is a must […]
For medical and dental practices to stay afloat, practitioners must accomplish two things: acquiring patients and retaining them. In addition to marketing with social media, websites, and e-mail newsletters, dentists and doctors need to reach out beyond the digital space. One often overlooked yet effective advertising method is direct mail. Direct mail for dental and […]
Smarter direct mail campaigns should be a part of every enterprise’s cross media marketing strategy. While conventional direct mail offers a high ROI, its effects are further enhanced when direct mail implements tracking metrics like QR codes and PURLs along with digital outreach in the form of e-mail marketing. As regulations change the way data […]
