Useful YouTube Channels For Designers

There are plenty of books, blogs, and articles on design. However, designers really are a visual bunch. After all, designers use their creativity to create visually appealing, stunning, and eye-catching work. Thus, it really makes sense that, when looking for ideas, tutorials, advice, and inspiration, that we look for visual guides.

YouTube is the place to look to find the visual guides you’re craving. Designers and other creatives on YouTube offer tutorials on software, UX, branding, marketing, and more to help fellow designers, artists, and creatives with vibrant, entertaining, and information videos.

Here’s a list of some of the best YouTube channels for designers:

The Futur: https://www.youtube.com/user/TheSkoolRocks/

The Futur is a YouTube channel dedicated to teaching designers about design, marketing, business, passion, creativity, and more. Videos range from a minute to 35 minutes, all meant to inspire designers. This is a website for both amateurs and professionals, and amateurs looking to become professionals.

Yes I’m a Designer: https://www.youtube.com/user/perhiniak

Youtuber Martin Perhiniak is a Certified Adobe Design Master and Adobe instructor. He was voted one of the top ten Adobe Instructors according to student feedback. He has worked as designer and retoucher on the films Cars and Toy Story, BBC’s series Dr. Who, and Mattel’s Team Hot Wheels. Perhiniak specializes in teaching viewers how to use the Adobe family of products, but he also excels at teaching the basics, like design principles, composition, and best practices. With hundreds of videos, it’s possible that a budding graphic designer may just be able to learn everything he or she needs to know from this channel.

Dansky: https://www.youtube.com/user/ForeverDansky

Dan “Dansky” worked professionally as a designer for 11 years before discovering his passion for teaching. Now, he works on his video tutorials full time. This is definitely a “pure” tutorial channel, offering tutorials on Adobe Photoshop, Illustrator, and Sketch, as well as a series on designing logos.

Howard Pinsky: https://www.youtube.com/user/IceflowStudios/

Howard Pinsky is an Adobe XD Evangelist, with a focus on XD and Photoshop. Designers of every level can find something useful on his channel if they’re using Photoshop, from retouching photos to editing, special effects, and more.

Adobe Photoshop: https://www.youtube.com/user/Photoshop

The official Adobe YouTube channel is a one-stop shop for videos on using Adobe products. The videos cover a wide array of topics, including a very comprehensive set of videos on photo editing and manipulation.

High Resolution: https://www.youtube.com/channel/UCzBkNPSxw15qrW_Y8p-oCUw/about

High Resolution is a design channel focused less on teaching designers techniques and more about the business and the process of design. High Resolution has videos from industry experts discussing the design philosophy used by successful companies, the future of design, and the issues and problems inherent in the profession and process of design. This channel helps designers take a step back from the sketchpad and take a look at the bigger picture and the actual business of design, particularly it’s role in marketing and user experience.

How to Design a Business Card

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Your business card is a visual representation of you and your brand, so it’s important to design a business card that provides the reflection you crave. Many people are handed business cards every day, so it pays to make sure yours stands out. With the right design, you can leave a lasting impression on someone who could become your next customer. Follow these steps to design the business card perfect for your business.

Decide on a Message

Think about what message you are wanting to send with your business card. Do you want to appear unique? Creative? Professional? What are you hoping your brand communicates about you? Reflect on your personal brand identity so that you can share this messaging with your designer.

Consider a Different Shape

In a world full of the same rectangular cards, one easy way to stand out is to use a different shape. Technology is available today through new printing techniques that allow you to cut your card in any shape you want while still allowing you to print in bulk. You might prefer rounded corners, a card in the shape of your product, a shape that mimics your logo, or cards that have a portion of the card cut out for artistic purposes.

Add Your Logo and Other Graphics

Next, add your logo and other desired graphics on the card. You can work the text around these visual elements. Ensure that your logo has its own place to shine as this is what most people will associate with your brand. Some designers prefer to use one side of the card for your logo and the other for your information and other graphics. Additional graphics can fill the space on a business card. These graphics allow you to provide a more creative look to your card. You can showcase pictures of your staff, products, small and big logos or other images or graphics that reflect your business.

Decide on Text

This is an important consideration because it is what you explicitly communicate to your customer. Consider adding the following information to your card, as needed:

  • Your business name
  • Your name
  • Phone number
  • Business address
  • Job title
  • Email address
  • Fax number
  • Website URL
  • Social media contact information
  • Business slogan
  • QR code

Select Your Typography

Now that you have narrowed down your graphics and text, you will need to think about how you want your card to look. Consider the size of each block of text on your card. Everything needs to be 8 pts. minimum for people to read. However, you might want certain text to stand out more by making it larger, such as your name or the name of your business. You may also want to retain some white space for a more professional look. Choose a font that mirrors your personality. Use a color scheme that reflect your branding. Stick to colors that provide a nice contrast on the card but that are also easy to read.

Add Special Touches

There are many more ways that you can make your card stand out. One option is to use embossing, which creates a three-dimensional image and emphasizes certain areas of your card. Or, you can choose the reverse with letterpressing in which the printer presses the paper down while it inks it, making it look engraved. Foil stamping makes your text shiny. Spot UV coating provides a sheen to certain parts of a card. Another way to make your card stand out is to make it wider and thicker. You can also consider alternative materials like metal or rubber or use scented inks. Finally, transparent cards create a modern, sleek design.

After you take the steps to design the perfect card for your business, reach out to a designer at Pel Hughes to make your vision a reality.

10 Essential Books for Every Graphic Designer

Graphic designers have the fortunate problem of having a wealth of literature at our fingertips. Whether you’re a design student or a seasoned professional, it’s always important to keep your skills current and find ways to constantly improve. While it can be difficult to sift through all of the material out there, we’ve done our homework and determined the 10 essential books that every graphic designer needs on their bookshelf. So without further ado, here is the list.   

 

 

  • Paula Scher: Works Tony Brook & Adrian Shaughnessy

 

Often referred to as the most influential female graphic designer of all time, Paula Scher provides a stunning monograph from Unit Editions. The 326-page book includes a long interview with Scher, and sections dedicated to her socially and politically motivated posters, New York Times Op-Ed illustrations and campaign work. 

 

 

  • How to be a Graphic Designer, Without Losing Your Soul Adrian Shaughnessy

 

Design consultant and writer Adrian Shaughnessy draws on a wealth of experience to provide a career manual to guide graphic designers through the profession. How to be a Graphic Designer, Without Losing Your Soul addresses the concerns of young designers who want to earn a living by doing meaningful work, and avoid becoming a hired drone working on soulless projects. The book provides straight-talking advice on how to establish a design career, as well as pointers for running a successful business and how to adapt to our digital culture.

 

 

  • Logo Modernism (Design) Jens Muller

 

Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.

 

 

  • Just My Type: A Book About Fonts Simon Garfield

 

This is not just a font book, but more of a collection of intriguing stories. From the typeface of Beatlemania, to the graphic vision of the Obama campaign, fonts can signal a musical revolution or the rise of an American president. Just My Type looks at a range of modern mysteries, including how Helvetica took over the world, what inspires the seemingly universal use of Trajan on bad movie posters, and what makes a font look male or female, or American or German. This one will forever change how you look at the printed word.

 

 

  • House Industries: The Process is the Inspiration Andy Cruz

 

This illustrated journey offers a personal perspective on the origin of ideas for creative people in any deign field. In it, Andy Cruz offers groundbreaking and inspirational ideas to help artists, designers, musicians and creative people in any industry develop their best work.

 

 

  • New Perspectives in Typography Scott Williams

 

Taking a comprehensive approach to contemporary type design, this book showcases the work of more than 100 designers – including David Peardon, Philippe Apeloig, and Anthony Burrill. In addition to providing a sourcebook for seasoned designers and educators, this book will encourage and inspire the next generation of designers as well.

 

 

  • Graphic Design Visionaries Caroline Roberts

 

Graphic Design Visionaries features 75 of the world’s most influential designers and presents the story of graphic design through the inspiring personal stories alongside large, full-color reproductions of their boundary-pushing work. The chronological book introduces many of the key designers every practitioner should know, and features the likes of M/M Paris, Wim Crouwel, Tom Eckersley, Stefan Sagmeister, Studio Dumbar, Irma Boom and more.

 

 

  • Women in Graphic Design 1890-2012 Gerda Breuer

 

In recent decades, female graphic designers have been working actively and successfully, but the longstanding identification of creative genius with masculinity has largely prevented women from receiving recognition in the official annals of design history. Even today, only a tiny percentage of female designers enjoy public acclaim. This extraordinary piece book takes a look beneath the surface and examines numerous contributions from design historians, programmatic texts and a comprehensive collection of biographies. It also offers interviews with internationally recognized female designers, including Irma Boom, Paula Scher, Sheila Levrant de Bretteville, Julia Hoffmann and Tina Roth Eisenberg, among others.

 

 

  • Type Hybrid: Typography in Multilingual Design Victionary

 

Type Hyrbid opens with a collection of 120 logotypes that feature synchronized multilingual details within a compact design before expanding to probe into 100 visual communication solutions. The book examines the increasing globalization of today’s society and discusses how the world is looking for a new-era language that can unite and identify with multiple cultures at once. This does not only come as a verbal challenge, but an intellectual one for designers to understand foreign values and communication systems to create an effective discourse.

 

 

  • How to Have Great Ideas: A Guide to Creative Thinking John Ingledew

 

An essential guide for students and young professionals looking to embrace creative thinking in design, advertising and communications, How to Have Great Ideas looks at strategies and practical projects showing how to unlock creative ideas in different ways. John Ingledew also provides numerous examples of innovative thinking in graphic design, advertising, photography, illustration, architecture, product design, furniture design, industrial design, animation, digital design, car design, engineering, art and fashion.

Graphic Design: The Bread and Butter of Successful Marketing

The ability of the human brain to retain visual information is quite astounding. And it makes sense when you think about it. Humans have always relied on their visual senses to apprehend major threats, food supplies and reproductive opportunities. If a human hears a piece of information, three days later they’ll remember 10% of it. If a graphic is added in, they’ll remember 65%.

Even with these numbers, it shouldn’t come as a shock that people process information better when there is an image involved. Graphics can be colorful with different shapes, sizes and forms. They’re eye-catching and can present an entire message in one glance.

When you consider the ability of the human brain to retain visual information combined with the large amount of material presented to us in the digital world, it becomes clear why graphic design really is the backbone of a successful marketing campaign. However, it may be even more important than you realize. Below are a few examples to illustrate this point.

 

Persuasion

Persuasion is an art. It’s the art of getting others to see things as you see them. One of the best and quickest ways to persuade consumers is with graphic images. It can only take a few seconds for someone to look at an image or logo and be persuaded to seek further information on a product or even make a purchase.

A picture by itself is not necessarily persuasive. However, with the right creativity you can change the way your audience interacts with the image and magnify its effects. You can quickly amplify your message and motivate the receiver to act in a certain way.

 

Efficiency

As touched on above, graphics can be an extremely quick and efficient way to communicate a large amount of information. By utilizing graphic designs in the best possible way, you can promote your business objectives and/or brand with the glance of an eye. Marketers must be careful, however.

The last thing any company wants is for their consumers to be confused by what they are looking at, and consequently, what your business is about. A lack of proper design decision making can result in companies failing to achieve their marketing goals. If you know your company and can convey its message through a graphic, you can reach a wide audience in the blink of an eye.

 

Recognition

Every big name company has a brand logo we can all identify with. Think McDonalds or Starbucks or Nike. The list goes on. A well-crafted graphic can instantly make your company recognizable, and that recognition will stay with your audience (see the first paragraph of this article).

Most successful companies entire brand image start off with a great logo, then expand to other areas of the marketing process. A successful graphic design will work to target your audience in a way that is attractive, functional and professional. This will get your brand recognized.

 

Professionalism

First impressions are everything. And while creativity is a significant factor in creating graphic designs, marketing teams must also keep them professional. Graphic designs play a significant role in the decision make process of a consumer. You want your designs to not only be recognizable and consistent, but they should also build a sense of trust with your audience. The best graphics can help your business show their value as well as the high level of professionalism that their consumers can expect.

Humans are visual mammals, and as such, they interact much more efficiently and profoundly with graphic images versus text. By creating well-executed graphic designs, you can persuade your audience in an effective, recognizable and professional manner.