Entries by PelHughes

Can Your Business Benefit from Using a Packaging Company?

If you are in the business of manufacturing, one of the most important aspects of your distribution cycle is packaging your product. In fact, a recent study shows that packaging plays a key role in the purchasing decisions of 72% of American consumers, and other one shows that 61% of consumers say they are much […]

3 Ideas For A/B Testing in Email Marketing

It’s now well proven that email marketing is one of the best digital marketing strategies in terms of return on investment (ROI). If you have any doubt, here are a few statistics that may help: 80% of retail marketers and professionals credit email marketing as their greatest tool for customer retention, Consumers who purchase through email […]

, ,

Advantages of E-Publishing

To say that most aspects of our daily lives are “going electronic” is an understatement. In fact, it’s wrong – we’re already there. Creative industries ranging from content marketing to creative design have moved their platforms to electronic formats. However, from time to time we still hear people argue that electronic content will never replace […]

Engage Customers with Personalized Video Marketing

Everyone likes to feel special. Whether it’s in our daily lives, checking our email inboxes, or receiving marketing material, it’s no secret that a personal touch can do wonders. It’s also apparent that a recent transition to video marketing remains very popular in today’s world. To illustrate, take a look at these statistics from a […]

3 Direct Mail Best Practices for B2B Marketers

Business to business, or B2B, marketing encompasses a large array of challenges that most marketing teams aren’t subject to. Indeed, you’re attempting to establish your brand to an industry that is well versed on the tricks of the trade. And in order to stand out among like-minded professionals, you must develop a creative and holistic […]

, ,

3 Email Marketing Problems Direct Mail Solves

Although most of the country has transitioned to a largely digital lifestyle, the “email vs. direct mail” battle continues to thrive in the marketing world. And many are surprised that although there was an upswing in email marketing over a decade ago, there is more than enough recent research to show that direct mail has […]

5 Tips on How to Effectively Market Your Nonprofit

Unlike many businesses, nonprofits face some unique challenges when it comes to marketing. Although many assume that updating a webpage and sending out a newsletter is sufficient, getting the most out of your organization takes much more. Nonprofits need to develop strong relationships with donors, volunteers and even the media in order to pursue its […]

,

8 Ways Print is Essential

#1 Pharmaceuticals – Medication labeling & packaging – Guidance for medication for medical staff and for patients -Legally mandated notices for proper treatment and side effects   #2 Healthcare – Support documents for hospitals – Key information for dental practices – CDC guidance for COVID-19 treatment – Inter-practice communication – Patient discharge paperwork for post-care […]

,

The Ultimate Marketing Battle: Online vs. Offline

Marketing can be a funny thing. It’s one of those industries that has been around for centuries, yet the trends current at the time drive its entire purpose. Yes, a similar thing can be said for most industries and professions (e.g., retail, press, sales, etc.). However, marketers must keep abreast not only of changes in […]