Entries by PelHughes

Non-Profit Direct Mail: A Success Story 

More cause-based organizations are turning to traditional forms of marketing and advertising. One method, non-profit direct mail has showed great promise in increasing donations, connecting with an organization’s supporters, and raising awareness for your organization’s work and impact. In today’s blog, we are going to discuss the Arbor Day Foundation’s success story with direct mail […]

Creative Direct Mail: 7 Solutions to Inspire Your Campaigns

Creative direct mail drives new business, deepens connections with existing customers/clients, and helps your organization build lasting brand power.   When we think of direct mail, we commonly think of common angles marketers take to reach consumers. Simple mail pieces may send a condensed menu to a local take-out operation or offer a small coupon to […]

Quitting Social Media: Is there a digital exodus? 

Various news outlets have reported on the influx of younger people (Millennials and Gen Z) quitting social media. While it is true that many younger folks are aware of the pitfalls of too much screen time and the emotional strain associated with social media, it’s not as dire as marketers may believe.   The act […]

Why You Need Direct Mail Retargeting

We’ve been excited about our new, effective product we offer our clients, direct mail retargeting. Direct mail retargeting is a powerful technology that can help you connect with digital visitors, increase conversions, and work around digital clutter and fatigue—a phenomenon that is plaguing consumers.   Direct Mail Retargeting Circumvents Digital Clutter  Digital clutter is a […]

Marketing to Millennials: Digital and Print Response 

Marketing to millennials can be challenging for print and digital marketers. This generation has had their lives earmarked by two radically different worlds. Imagine your formative years consisting of wall-mounted landline telephones, printed maps, and TV Guide subscriptions with your teenage years and adulthood consisting of smartphones, GPS, and Netflix. Tethering between these strikingly different […]

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Marketing to Gen Z with Print: Key Insights & Tips

Gen Z—or “Zoomers”—are comprised of people born after 1996. While plenty of Gen Z folks are still in high school or college, a significant portion of this generation have been in the workforce for several years. As the oldest of Zoomers are approaching their late 20s more data is coming in about consumer activity, worldview, […]

Print Response by Generation: Baby Boomers 

Generational marketing is becoming an increasingly important trend—especially with the rise of personalized messaging. Each generation has unique wants and needs in their respective seasons of their lives and Baby Boomers are no different. If you’ve ever wondered about print response by generation, read on to learn more about how Boomers respond to direct mail. […]

Direct Mail Trends for 2024 

Direct mail continues to resonate with consumers across most demographics. The trick to producing great direct mail campaigns is to study emerging trends and implement the trends most likely to resonate with customers. For several consecutive years, marketers have found that personalized and digital-friendly direct mail has made great strides in engagement with consumers. As […]

Direct Mail Marketing Insights from the USPS 

Direct mail marketing is a powerful tool to help expand your brand’s reach and engage with customers. In September, Adweek hosted a conference with executives from the USPS. These executives had several notable insights to share about direct mail and its impact on specific demographic groups. The pros at Pel Hughes have compiled a short […]