Prominent retailers like Capital One are utilizing QR codes in CTAs on both digital communications and print materials like direct mail. Embedding QR codes into the first position of CTAs helps consumers take action on marketing materials easily and efficiently. Moreover, using a QR code in a CTA makes tracking engagement and conversions with print materials much easier for businesses […]
According to a recent article in Forbes, direct mail produced incredible results for marketers in 2025. In fact, direct mail delivered impeccable ROIs and record-breaking consumer engagement last year and it appears this upward trend is here to stay. For B2C and B2B marketers, direct mail delivered a median 112% ROI and nearly 70% of marketers reported improved performance when compared to results from display advertising […]
Non-profit organizations face unique challenges, especially during tough and uncertain economic times. Non-profit marketing is an essential component for developing the donor relationships required to keep doing the work to which communities benefit. Although non-profits operate with very constrained budgets and rely heavily on the work of volunteers, it is possible to develop an effective and robust marketing strategy. Following are five helpful […]
Small business marketing can be a daunting undertaking but for many industries, combining digital marketing and print advertising is a winning strategy that can increase sales, develop a recognizable brand, and cultivate a loyal base of consumers/clients. Of all your print advertising options, direct mail offers the most bang for your buck—especially if your business operates in the following industries: […]
Branded apparel and promotional products are invaluable to influencers and content creators. In the Digital Age, micro- and mega-influencers alike utilize merchandise as a powerful branding tool in both their content and as a source of additional income. Pel Hughes, a woman-owned full-service printing company, offers a vast assortment of branded merch for influencers, content creators, organizations, and businesses. In the last few […]
Did you know that home improvement businesses benefit from using direct mail as part of their marketing strategy? Whether your business provides professional contracting for roofing, remodeling, flooring, carpentry, or painting, direct mail could help you reach more customers in your area. Economists are forecasting that home improvement businesses will continue to expand in the coming year. Estimates indicate about a 3.5% increase in growth […]
Do you use Canva for your print campaigns such as flyers or direct mail? If so, there are some things you need to keep in mind when it comes to printing digital designs. Canva provides phenomenal templates and design possibilities—particularly for small business owners and graphic design novices. While Canva is affordable, user-friendly, and accessible, it’s important […]
Generative AI is transforming the way brands communicate with their audiences in digital and print formats. This useful technology can reduce labor costs, increase the ROI on marketing campaigns, and improve customer experience. What is generative AI in marketing? Generative AI involves the creation of original content such as music, images, computer code, and marketing copy. Content generated by AI […]
Measuring success with direct mail campaigns can be a bit cumbersome when compared to the accessibility of reliable metrics associated with digital marketing and advertising. Fortunately, there are methods to evaluate the success of direct mail with implementation of QR codes, discount codes, and PURLs. When developing a direct mail campaign, it is wise to look at direct mail as […]
Informed Delivery (ID) is a powerful tool for marketers, and the USPS just made it that much more helpful by launching a mobile app. The USPS is also running an Informed Delivery promotion to help businesses and organizations save a little money with their direct mail campaigns. Why Informed Delivery Matters It’s indisputable that ID matters to consumers. Over 77 million […]
