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Pel Hughes’ Storefront: The Future of Brand Management is Here

Storefront from Pel Hughes offers unparalleled marketing execution and supply chain management for businesses in a number of industries. Especially beneficial for franchises and national companies, this user-friendly portal can help deliver consistent branding and marketing materials without blowing out your budget. Storefront also helps businesses manage their marketing costs and reduce waste. Storefront houses […]

Tracking your Return on Investment (ROI) on Print Marketing

With such a wide range of print marketing materials available, keeping track of return on investment on sales, marketing and promotional items can be a headache. In today’s financial climate, though, with advertising budgets shrinking, you need to know what’s working and what isn’t if you’re going to make the most of limited resources. Before […]

3 Ways to Effectively Track Your Print Marketing Campaign

Whether it’s digital or in print, your marketing campaign is only as successful as the metrics that generated from your strategy. One of the reasons that digital marketing has become so effective is due to the large amount of tracking points that can be collected. Unfortunately, many marketing teams believe that tracking can only be […]

Track and Measure Your Direct Mail Efforts

Direct mail marketing continues to be one of the most effective tools for reaching consumers and bringing them to action. In fact, a recent study by Temple University shows that direct mail is outperforming digital ads in eight out of nine categories, and direct mail marketing holds consumer attention longer and has a more significant […]

Why Your Business Needs a Dedicated Printing Company

As the digital revolution continues to reshape many industries, the printing industry has undergone major changes. Virtually every aspect of the business now incorporates some form of digital applications. From graphic design, to proofs to the actual printing process, there are many new capabilities and efficiencies made possible by digital technology. Anyone who used a […]

Can Your Business Benefit from Using a Packaging Company?

If you are in the business of manufacturing, one of the most important aspects of your distribution cycle is packaging your product. In fact, a recent study shows that packaging plays a key role in the purchasing decisions of 72% of American consumers, and other one shows that 61% of consumers say they are much […]

3 Ideas For A/B Testing in Email Marketing

It’s now well proven that email marketing is one of the best digital marketing strategies in terms of return on investment (ROI). If you have any doubt, here are a few statistics that may help: 80% of retail marketers and professionals credit email marketing as their greatest tool for customer retention, Consumers who purchase through email […]

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Advantages of E-Publishing

To say that most aspects of our daily lives are “going electronic” is an understatement. In fact, it’s wrong – we’re already there. Creative industries ranging from content marketing to creative design have moved their platforms to electronic formats. However, from time to time we still hear people argue that electronic content will never replace […]

Engage Customers with Personalized Video Marketing

Everyone likes to feel special. Whether it’s in our daily lives, checking our email inboxes, or receiving marketing material, it’s no secret that a personal touch can do wonders. It’s also apparent that a recent transition to video marketing remains very popular in today’s world. To illustrate, take a look at these statistics from a […]

3 Direct Mail Best Practices for B2B Marketers

Business to business, or B2B, marketing encompasses a large array of challenges that most marketing teams aren’t subject to. Indeed, you’re attempting to establish your brand to an industry that is well versed on the tricks of the trade. And in order to stand out among like-minded professionals, you must develop a creative and holistic […]