Generative AI is transforming the way brands communicate with their audiences in digital and print formats. This useful technology can reduce labor costs, increase the ROI on marketing campaigns, and improve customer experience. What is generative AI in marketing? Generative AI involves the creation of original content such as music, images, computer code, and marketing copy. Content generated by AI […]
Measuring success with direct mail campaigns can be a bit cumbersome when compared to the accessibility of reliable metrics associated with digital marketing and advertising. Fortunately, there are methods to evaluate the success of direct mail with implementation of QR codes, discount codes, and PURLs. When developing a direct mail campaign, it is wise to look at direct mail as […]
Informed Delivery (ID) is a powerful tool for marketers, and the USPS just made it that much more helpful by launching a mobile app. The USPS is also running an Informed Delivery promotion to help businesses and organizations save a little money with their direct mail campaigns. Why Informed Delivery Matters It’s indisputable that ID matters to consumers. Over 77 million […]
Marketers may see some changes in postage prices in the next year or two. Currently, marketing mail is shipped across the United States at a flat rate, but this may change under the Delivering for America overhaul with the USPS. While there are no concrete details yet, the USPS will soon begin to explore zone-based or distance-based pricing with marketing mail. What will […]
Holiday marketing is a great opportunity to reconnect with existing customers and reach new ones. Everyone knows that the holiday season involves much more consumer activity when compared to the rest of the year, but not everyone takes advantage of all the marketing tools at their disposal to maximize revenue and engagement. Following are five easy and affordable holiday marketing tips. 5 Holiday Marketing […]
Digital flipbooks are wonderful additions to any cross media marketing strategy. They’re interactive, cost-effective, and drive engagement with consumers. Online flipbooks can be used by businesses in a number of industries as well as with non-profit organizations and educational institutions. What are digital flipbooks? A digital flipbook can be used to replicate printed materials like brochures, magazines, and catalogs online. A flipbook can be used to […]
Personalization in marketing isn’t going anywhere. In fact, this approach to reaching customers is likely here to stay because it is engaging and effective. Pel Hughes now offers personalized video, which is an easy and cost-effective way to build relationships with consumers. On average, households in the United States watch nearly 44 hours of video on devices each week. Video is a wonderful format for reaching new […]
Storytelling in marketing is more than a fad; this method of reaching consumers is powerful. This style of marketing translates well across multiple mediums, including video content, print advertising, website content, and on social media. Ford just launched a bold, storytelling-forward campaign—its biggest marketing effort in over a decade. Here we will dive into Ford’s latest effort and what makes […]
Catching a customer or client’s eye is challenging in today’s competitive business market. Small businesses often operate with small margins and face steep competition for market share. One way to capture the attention of consumers is develop a robust customer outreach strategy that includes marketing with promotional products. Marketing with promotional products has a profound psychological effect on […]
Did you know that millennials make up almost a third of the global population? Sandwiched between the Analog and Digital Ages, millennials are a generation with unique consumer needs and buying behavior. Understanding the tastes, needs, and buying behavior of millennials will help marketers engage with this generation. Following is some helpful information on millennials and their purchasing habits. Who are Millennials? Millennials were […]
