Entries by PelHughes

What is paper scoring and how does it work?

Did you know there is a professional way of folding paper? Yes. There is a correct way to make those crisp lines, and if you don’t believe us, go grab a cereal box and do a little experiment. Take said cereal box and disassemble. Now take a square section of the box and fold it […]

Win customers with colorful packaging

Color is incredibly powerful. The right combination can be striking…             While a poor pairing can offend our sensibilities….                   We can feel calmed, invigorated, happy, sad, excited – even nervous – based on a color we see. We associate color with […]

5 ways to take your brand outdoors with summer marketing

Did you know that summer is the best season to market your brand to potential clients? Customers are more receptive to messages when it’s warm outside Many brands fail to market during summer months, which creates more opportunities for you Warm temperatures increase the perception of value, so customers are more likely to buy when […]

Why non profits should use direct mail for fundraising

A solid development plan used to rise and set around direct mail, and while there are many new fundraising channels available today, direct mail can and should still be an important part of your plan   Why is direct mail important for non-profits? Direct mail marketing helps you find potential donors. Targeted mailing lists can […]

Business card tips: Make yours the right way

First impressions last. You’ve got seconds to ensure that first and lasting impression is positive. A well designed, unique business card is a fantastic way to make a strong impression. Business cards are they key to presenting yourself in a good light and impressing important people. If you think of designing your first business cards […]

The positive impact of thank you cards in business

Do you think handwritten notes are a thing of the past? Think again. Just like interviews and first time meetings, the thank you note contributes to your overall impression. While you might not see many these days, the cards you do send will mean more than you’d ever think. Handwritten notes are a powerful way […]

4 tips to increase ROI on direct mail

Direct mail is pretty cool. Haven’t heard anyone bust that one out in a while? Well, we just did. Direct mail, while not as popular as it once was, is still a powerful tool to get a message into the hands of your audience. In fact, the Direct Marketing Association found direct mail response rates […]

5 ways to get the most out of your store signage

Signs are important. They’ve always been important. They’re never not going to be important. They act as simple visuals to grab the attention of your customer, but like most things in the marketing and advertising space, they can be done wrong. That’s why the team at Pel Hughes has put together five ways to get […]

Brochure best practices

Contrary to popular belief, the age of brochures isn’t dead. Yes, digital is the new normal, but that doesn’t mean that print lacks punch. Brochures are a fantastic way to quickly introduce your product or service, and they act as a physical reminder of your brand. But it’s easy to get them wrong…. We’ve all […]