As with many other industries, direct mail retargeting for banks shows great promise. According to the USPS, direct mail retargeting boosts conversions by 20% when compared to conventional direct mail campaigns. If you’re curious about how direct mail retargeting for banks works, read on for a helpful breakdown from Pel Hughes. How Direct Mail Retargeting […]
Serving businesses, non-profit organizations, and educational institutions throughout the United States, Pel Hughes provides unparalleled client service with the help of advanced equipment and technology. By making investments in advanced printing equipment like the Ink Jet Addressing Machine, the Canon ProStream, and the Komori G40 Pel Hughes can deliver large-scale and highly customizable campaigns with […]
Thought leaders in the graphic design industry have forecasted upcoming digital and print design trends for the next year and beyond. These trend forecasts show a shift away from monochromatic and minimalist designs with an emphasis on designers utilizing AI to produce intriguing color stories, graphics, and emotional connection to art in advertising. Following are […]
It seems every industry is leveraging data these days and print advertising is no different. Data has the power to invigorate commerce, broaden reach to customers, and forge a consistent brand message across various channels. Data driven direct mail helps make your print and digital marketing campaigns more cohesive while ensuring that thoughtful messaging reaches […]
Pel Hughes works with non-profits throughout Louisiana and beyond. From museums to social welfare, non-profits rely on our team’s expertise and high-tech printing capabilities to create stunning posters, invitations, direct mail campaigns, and more. Event invitations are great opportunities for creating excitement for non-profits, encouraging participation from loyal patrons, and showcasing the talented teams behind […]
As a full-service printer, Pel Hughes offers book binding and pocket folders to help our clients boost brand identity and legitimacy with their clientele. Book binding and pocket folders are wonderful add-ons that are fully customizable to your organization’s or business’ unique image. Book Binding at Pel Hughes In addition to beautiful direct mail and […]
Our team at Pel Hughes utilizes a variety of advanced equipment that can enhance your direct mail campaigns with finishing touches like UV coating, foils, and raised varnishes. Ultraviolet coating is popular option to improve the appearance and durability of your mailers. This coating is also great for business cards. Read on to learn more […]
Personalized URLs are excellent marketing tools that drive consumer engagement, produce a more individualized customer experience, and help businesses develop messaging that grabs a customer’s attention. Using personalized URLs make for a robust cross media marketing strategy that gives brands and organizations a competitive edge in today’s tough business climate. What are Personalized URLs? Personalized […]
Every Door Direct Mail (EDDM) is an invaluable service provided by the USPS. This service makes it easy and affordable to send bulk mailings to every residence in a zip code or specific neighborhood. EDDM offers unique advantages to businesses, non-profit organizations, educational institutions, and political campaigns. A Brief Overview of Every Door Direct Mail […]
Did you know that direct mail has physiological, mental, and emotional effects on its recipients? It’s true. The powerful effects of direct mail have been well documented by researchers. While digital marketing has dominated the conversation in recent years, it’s wise to not overlook the positive effects of direct mail on consumers. The Neurological Effects […]
