With inbound marketing, your website is your hub and you want your audience to not just visit, but stay and interact. To do this, you need to make sure that you are providing a wealth of information (without giving away the proverbial milk for free) and keeping your brand consistent. Hopefully, while you do this, […]
Content marketing is becoming a big player in the marketing world. It is the act of indirectly selling your products and services through educational and informative materials, such as blogs. Blogging is a great first step for those who want to take advantage of the benefits of content marketing. Whether you are new to this […]
Maybe your mother told you when you were growing up that you should treat everyone the same. Well, your mother was wrong…at least when it comes to the world of 1-to-1, or personalized, marketing. No longer are you encouraged to place prospects upon the same level playing field. In fact, with 1-to-1 marketing, you want […]
eNewsletters are a very valuable tool for reaching out and keeping in contact with your followers and clients. Many benefits can come out of this marketing effort when they are being used correctly, here are some of our favorites. Company news can be shared. eNewsletters can contain all of the top news your business has […]
To truly capitalize on advancements in the worlds of marketing and communications, businesses must find ways to make print work with new channels. Here are three ways that print can be made interactive: Use QR Codes to Drive People to Mobile-Optimized Sites The numbers behind the growth in mobile marketing truly are impressive. More and […]
It is certainly wise for your company to continue using email efforts in your marketing mix. However, one of the biggest challenges that marketers face is how to get their target audience to pay attention to their emails. One of the best ways to improve the success of your efforts (whether you’re measuring by open […]
Taking the leap towards a mobile website is a big step. Maximize your investment by including these three essentials components into your new mobile site. Keep Your Branding Consistent: Your mobile site is another medium that your company can use to engage with potential customers. Keep the same branding and color scheme that your existing […]
There are plenty of examples where marketers have put QR Codes on their materials simply because they could. But there also have been a great number of QR Code applications that truly provide value to a customer or prospect, and in return, to the company as well. Here are three ways that companies could incorporate […]
Do you remember 38 Special’s 1981 hit Hold on Loosely? It goes, “Just hold on loosely, but don’t let go. If you cling too tightly, you’re gonna lose control.” For business owners, those words couldn’t be truer. Often overworked, business owners stretch themselves thin trying to run every aspect of their business instead of delegating […]
Imagine this: You hop into your car right now and travel from one side of the United States all the way to the other—on just a single tank of gas that costs a whopping 14¢. Think that would be amazing? Well, that’s essentially what most mail delivered by the United States Postal Service does every […]
