We all love answers. If our boss asks us a question, we feel really good if we have one. If we are doing the question-posing, a satisfaction itch should be scratched at least a little bit, even if the answer wasn’t exactly what we wanted. (For example – Q. Can we just order pizza tonight […]
When it comes to the worlds of sales and marketing, there are always items that we can look at to improve our effectiveness. In marketing, it may be that we want to increase brand awareness and acquire more leads. Or, it could be that we want to do a better job of attracting leads that […]
Mobile is the next big thing in marketing, and it is here now. Why should you mobilize your content? Here are five reasons! QR Codes On Direct Mailers: When you mobilize your content, you should have QR codes for people to scan. Using QR codes on direct mailers has become a popular trend because now […]
Yes, content rules. And timing is everything. Oh, and it can make a big difference if you target ME specifically. But in the end, those things are only possible if you have a good great database. If you are looking for ways to build your marketing database, a very practical goal is to increase the […]
“Tactics, Tactics, Tactics…. Everywhere I look, all I see is tactics!” Perhaps you have also felt that same way recently. We hear about tactics across nearly every marketing channel out there. QR Codes. Personalized URLs. Augmented Reality. SMS/Text-Messaging. Mobile Email. Social Media Advertising. Those are just a few of the terms that we hear and […]
We all recognize that companies no longer rely solely on direct mail and print to try to reach their customers and prospects. But as long as it remains an effective channel, businesses will use it. Here are three ways that you can use effective direct mail efforts for your business: Personalization and Segmentation: Data was […]
When designing and building a landing page, we typically have a specific purpose in mind. For example, let’s say that we have a goal of registering 100 people for an Open House event. We may promote it through direct mail, emails, and a banner ad. All of those medias will point to a landing page. […]
QR codes offer a number of benefits for marketers. One of the most important benefit is the ability to tie together the print, mobile and web channels to increase the response rates on multichannel marketing efforts. Since QR codes make it easy for people to jump from print to the web, this intelligent tool can […]
Are you using your customer data to the best of your ability? Are you not satisfied with your return on investment for all of your direct mail marketing efforts? Utilizing variable data may be your answer to these frustrations. By using this particular service, it will help you create more customized marketing campaigns for your […]
There are very few marketers out in the world that will confess to having “enough time”. Marketing departments are typically full of ideas and excitement – but they face the same clock as the rest of the world. Their file cabinet may have marketing strategy documents… their whiteboard full of plans and action items…. and […]
