Benefits of Repurposing Content
There are very few marketers out in the world that will confess to having “enough time”.
Marketing departments are typically full of ideas and excitement – but they face the same clock as the rest of the world.
Their file cabinet may have marketing strategy documents… their whiteboard full of plans and action items…. and their desks may be covered in sketches.
However, the best intentions in the world do not always mean those projects will see the light of the day. Thus, when you do get a project done, you need to capitalize. Take full advantage of the content that you are pushing to the world.
For example, you may want to launch a campaign that promotes your eNewsletter while getting insights from your customers. One strategy you can use to accomplish this is by using a landing page that features a quiz.
Respondents can be entered to win a prize after they submit their quiz answers and contact information, but can also be asked if they’d like to subscribe to your eNewsletter.
Yes, there are other ideas for campaigns that would specifically drive newsletter subscriptions. But here, you can take advantage of a campaign that did see the light of the day, and use it to help drive eNewsletter subscriptions.