How an Online Management System Can Make Marketing Easier
Marketing is the lifeblood for many businesses. The problem, however, is that managing marketing and advertising campaigns takes serious effort and time. Fortunately, technology has made producing marketing and advertising materials much easier with digital management systems. Our team at Pel Hughes offers Storefront—a management system that can increase efficiency and reduce your costs when it comes to handling your marketing campaigns.
Following are four ways that Storefront can help your business.
#1 A Convenient Hub for All Your Print Materials
You can liken Storefront to a digital library. This system can store all your campaigns and other materials like tags and logos in one central location. Let’s say you need to update a franchise restaurant menu or edit existing materials like personalized business cards; you can do so with just a few clicks. Then, you can send these materials to the printer with ease.
Beyond saving you time and money, Storefront can also set permissions for your account’s users. This is especially beneficial to enterprises with multiple locations or franchises. You can also enable customization for your users. This can be advantageous if you offer different services or prices from different locations.
#2 Monitor Your Marketing Inventory & Order On-Demand
Storefront allows for easy reporting. This is helpful for evaluating your marketing budgets or determining which materials are ordered most frequently. Automated reporting helps decision makers understand which materials are most effective and most used. It can also help ensure that your business stays within budget.
Ordering on-demand also reduces wait times when collaborating with printing companies, marketing agencies, and freelancers. Having your materials in one convenient, secure location accelerates the deployment of your marketing and advertising campaigns.
#3 Protect Your Brand’s Identity
Sometimes, businesses with multiple locations and franchises can see inconsistent branding when local managers are left to their own devices. Maintaining a cohesive brand image is crucial to any enterprise’s marketing and advertising efforts.
Inconsistent brand messaging can produce a series of hiccups and unintended complications. With Storefront, company leaders can ensure that only approved materials are utilized. Since each user’s permissions are set by their superiors, you can eliminate the threat of inconsistent, unapproved campaigns. Decision makers can also add approval settings to each user’s profile, which adds additional protection in maintaining a cohesive brand identity.
#4 Easy Payment Methods
Storefront makes paying for and billing your marketing materials much easier. The interface accepts payments from PayPal and major credit/debit cards. It also allows for invoicing and purchase orders for businesses with multiple locations and franchises.
Storefront takes a lot of the hassle out of maintaining and ordering advertising and marketing materials. With Storefront, you can protect the brand you worked so hard to develop while increasing your efficiency and reducing your marketing costs.
If you’re interested in utilizing an online management system, we encourage you to give our helpful team at Pel Hughes a call. Pel Hughes is a woman-owned enterprise that serves businesses of all sizes in both private and non-profit sectors. We offer in-house printing and fulfillment as well as graphic design services. Visit our website or call us at (504) 486-8646 to learn more.