What does your marketing budget look like? Is it lean, and accounted for down to the penny? Are you working on a shoestring budget? Or do you have money to burn? No matter what your marketing budget looks like, it’s important to use your dollars wisely. You want to spend them on activities that more […]
Having a large social media following is great when you need to get the word out. What’s the word? You have some new services or products that you want to educate people about. Whenever a business rolls out something new, sometimes one of the hardest parts is getting people on board. If you have a […]
When you’re dating, there is still this sense of the noncommittal. You can say “Yeah, we’re committed.” But, especially early on in a relationship, you can still have your eyes wandering about and making sure that you’re not missing the Next Big Thing. Data can be like that. When you’re “dating” your Big Data, sure, […]
Sometimes, yes, your mother really did know best. Remember how she would tell you that you need to be generous with your things? Share your toys with your sibling? Share the playground with your friends? Now, as an adult, your toys are likely expensive and you really aren’t required to share them. But sharing is […]
A lot goes into customer service. This is where we foster and nurture relationships, and really go the extra mile to ensure a long-lasting relationship with them. To keep your long-term customer service efforts going strong, here are five tips to use! Communicate – Strong communication skills are vital to a long lasting relationship. You […]
Are you looking to improve the effectiveness of your email marketing program? If so, there are always different things that we can look at — this might include content, delivery rates, Subject Line testing, and more. Along with those items, I wanted to share three trends that may help companies to experience more success in […]
You may create opportunities for more business by developing relationships with customers that only order online. These relationships might enable your business to help the customer with their other needs. Here are 5 ways that you may be able to build greater relationships with your online-only customers: The Order Confirmation E-Mail When someone places an […]
There is no doubt that social networks are continuing to grow in popularity among all age groups. Recent statistics from Pew Internet & American Life Project indicated that 65% of online adults use social networking sites. Marketers should continue to devote resources into using that channel to reach customers and prospects. However, this can also […]
We all love answers. If our boss asks us a question, we feel really good if we have one. If we are doing the question-posing, a satisfaction itch should be scratched at least a little bit, even if the answer wasn’t exactly what we wanted. (For example – Q. Can we just order pizza tonight […]
When it comes to the worlds of sales and marketing, there are always items that we can look at to improve our effectiveness. In marketing, it may be that we want to increase brand awareness and acquire more leads. Or, it could be that we want to do a better job of attracting leads that […]
