Do your marketing efforts make a personal and immediate connection with your audience? Do you use a proactive approach for telling them how your business can specifically help their needs? If you feel like you should improve your campaigns but are not sure how to, take a look at these four tips to help you […]
It is safe to say that QR Codes are everywhere these days. But the real question is, are people using QR Codes correctly? To answer that question, additional questions need to be asked. These may include: “Are the QR Codes big enough to be scanned easily and quickly? Do the QR Codes link to a […]
It’s always a good time to make a proverbial clean sweep of your marketing efforts and see what needs to be cleaned up, de-cluttered or re-vamped. (Scheduling something like this once a year can be a great thing). Here Is Your Marketing Cleaning Checklist: Dump The Old Stuff Time to look at your materials, both […]
Are your sales in a slump? Or maybe your sales are just not where you want them to be. Without sales, you don’t have a business making money. So slumping sales aren’t just a downer, it can be downright scary for everyone in the company because the bottom line is that everyone feels the effects. […]
As a marketer, you may not know that there are many tools and technologies available to help your company execute successful direct mail efforts. Using tools such as variable data printing, personalized URLs, and personalized QR Codes can easily create measurable campaigns. If you are looking to personalize direct mail pieces for your customers, here […]
Mobile marketing has introduced us to a completely new way of promoting products to our audience. If you have not introduced mobile marketing channels to your printed products, now is the time to start! Here are a few tips to help you incorporate QR Codes into your marketing strategy and increase the number of QR […]
Marketers are always trying to utilize new channels, reach their entire audience, and deliver content that people want. However, that’s not always easy to do. To reach those goals and objectives, many companies are striving to deliver integrated marketing solutions. Wikipedia defines integrated marketing communications as “the 70-480 coordination and integration of all marketing communication […]
The internet is absolutely full of content. Articles, videos, pictures, interviews, podcasts, blogs, you name it. This influx of material is exactly why your company should create its own content. Tailor content to match the mission of your organization and create literature and multimedia that draws people to learn more about what you and your […]
Multi-Channel Marketing presents multiple benefits to the companies who implement such campaigns. It increases the chances for marketing messages to be received by your target market. It allows you to personalize your marketing, while retaining a consistent message and brand. And let’s face it, the more your target market hears and sees your message, as […]
For marketing departments, cross-media marketing has proven to be a useful tool when it comes to increasing the success of a marketing effort. Everyone is looking to increase the ROI that they receive from the things they create and distribute — including mailers, flyers, emails, and more. By integrating those pieces with other offers and […]
