We all recognize that companies no longer rely solely on direct mail and print to try to reach their customers and prospects. But as long as it remains an effective channel, businesses will use it. Here are three ways that you can use effective direct mail efforts for your business: Personalization and Segmentation: Data was […]
When designing and building a landing page, we typically have a specific purpose in mind. For example, let’s say that we have a goal of registering 100 people for an Open House event. We may promote it through direct mail, emails, and a banner ad. All of those medias will point to a landing page. […]
QR codes offer a number of benefits for marketers. One of the most important benefit is the ability to tie together the print, mobile and web channels to increase the response rates on multichannel marketing efforts. Since QR codes make it easy for people to jump from print to the web, this intelligent tool can […]
Are you using your customer data to the best of your ability? Are you not satisfied with your return on investment for all of your direct mail marketing efforts? Utilizing variable data may be your answer to these frustrations. By using this particular service, it will help you create more customized marketing campaigns for your […]
There are very few marketers out in the world that will confess to having “enough time”. Marketing departments are typically full of ideas and excitement – but they face the same clock as the rest of the world. Their file cabinet may have marketing strategy documents… their whiteboard full of plans and action items…. and […]
Is it more important to post content frequently or to post content about the right topics? Creating content with targeted keywords and phrases is vital for companies. Below are two important steps to ensure that you can do that successfully. Identifying the Right Keywords The first step in identifying the right keywords involves answering the […]
If you want to re-ignite your marketing efforts, here are 6 tasks that you can do today that will drive results for your business! Review Your Marketing Plan: Does your company have a marketing plan? If so, that’s a good thing. However, if it has simply been filed away since you created it at the […]
With inbound marketing, your website is your hub and you want your audience to not just visit, but stay and interact. To do this, you need to make sure that you are providing a wealth of information (without giving away the proverbial milk for free) and keeping your brand consistent. Hopefully, while you do this, […]
Content marketing is becoming a big player in the marketing world. It is the act of indirectly selling your products and services through educational and informative materials, such as blogs. Blogging is a great first step for those who want to take advantage of the benefits of content marketing. Whether you are new to this […]
Maybe your mother told you when you were growing up that you should treat everyone the same. Well, your mother was wrong…at least when it comes to the world of 1-to-1, or personalized, marketing. No longer are you encouraged to place prospects upon the same level playing field. In fact, with 1-to-1 marketing, you want […]
