Integrated marketing is: An end-to-end process of managing all activities, including marketing projects, planning, process flows, assets, supporting documentation, authorization. It includes the management of the people involved, the vendors, and the client relationships. Building, managing and executing all outbound and inbound marketing communications. Emphasis on measuring the campaign using clearly defined analytical tools. Proving […]
Having big data is sexy and cool, but just sitting around staring at data won’t do much for you (or your company’s bottom line) if it doesn’t actually deliver results. When you’ve got googly eyes for your significant other, is he/she able to bring it? Or do you get the cold shoulder, the claim that […]
When you set inbound marketing into motion, you will soon find it is a strategy that thrives on consistency. The most powerful tool in your arsenal is your company website blog. You control how much information you disseminate, what information you provide and how often you distribute that information. Ideally, your blog will consist of […]
There is no doubt that content is a very important part of a company’s marketing efforts. But how can you use content successfully to actually bring in leads and sales, as opposed to just website traffic? We have some tips that we’d love to share. They center around how to create a strategy for your […]
Have you heard of the metaphor that marketing is like dating? Think about it. When you date someone, you try to look your best, present yourself well and make a good impression. You are trying to find that right fit, the person who will really click with you. In the end, you hope for a […]
Many businesses see the value in using a mix of channels for their marketing efforts. However, the question is: what are the key factors in determining the best product mix for a particular marketing campaign? Here is our answer: Determine your company’s long-term goals so you are preparedcanada goose on sale to handle growth or […]
Work spaces can quickly get cluttered. This makes it easy and tempting for prospects to quickly go through all loose notes, papers, and business cards to clear a space quickly. Make them think twice about throwing your business card away when this happens! Here are some ways to make your leads and prospects put your […]
What does your marketing budget look like? Is it lean, and accounted for down to the penny? Are you working on a shoestring budget? Or do you have money to burn? No matter what your marketing budget looks like, it’s important to use your dollars wisely. You want to spend them on activities that more […]
Having a large social media following is great when you need to get the word out. What’s the word? You have some new services or products that you want to educate people about. Whenever a business rolls out something new, sometimes one of the hardest parts is getting people on board. If you have a […]
When you’re dating, there is still this sense of the noncommittal. You can say “Yeah, we’re committed.” But, especially early on in a relationship, you can still have your eyes wandering about and making sure that you’re not missing the Next Big Thing. Data can be like that. When you’re “dating” your Big Data, sure, […]
