How to Make Cross-Media Campaigns Cost-Effective

Cross-media campaigns can often be expensive. This is because you are creating individual campaigns for each type of media that you want to work with. You may be using telemarketers, print catalogs, a website, and much more to try and market your business. There are ways to save money when you create a cross-media campaign.

1. Establish your target audience

2. Market online and offline

3. Deliver your message

These are the only three things that you have to do in order to be successful with your marketing. It sounds simple, but it only gets complicated when you begin to over-complicate things.

You can use social media, which is a free tool, to help you market. For example, you can market that you are offering a free sample on Facebook. If someone actually wants a sample, they will message you and provide you with their mailing address. You not only get an address for your mailing list but you save money by sending samples to those who are interested instead of sending out a mass mailing.

When you use print media, you want to include all of your other marketing campaigns. Include your Twitter handle, your Facebook profile, and of course your website address. Want to make it easier for people to get to all of these places? You can create a QR code for each of these things as well – and the code itself doesn’t cost anything.

If you’re going to send something out in the mail and pay for both the printing and the mailing costs, then you might as well make it a cross-media campaign by including all of your online information. This way you are making sure people have an easy way to get in touch with you. Remember that some people like to hold a catalog but place their order online.

When you start to appeal to more people, your revenue will increase. You just have to create cost effective campaigns.