The experts at Pel Hughes were thrilled to contribute graphic design and non-profit marketing insight to Lincoln University’s recent fundraising campaign for Giving Tuesday. Lincoln University is a premier liberal arts college in Pennsylvania. As the first historically Black institution to grant degrees, Lincoln University has earned a reputation for excellence since its founding in 1854. […]
Submitting files for print while exciting can feel daunting. Print, unlike digital advertising and marketing mediums, is a little less forgiving. While it is easy to make alterations and corrections to web pages and social media posts, a mistake with printing could make thousands of pieces of collateral unusable. Fortunately, the printing pros at Pel […]
More businesses—of all sizes and in various industries—utilize marketing portals to streamline brand messaging across multiple departments. A marketing portal can help your enterprise save time, labor, and money. The printing pros at Pel Hughes offer Storefront—an advanced yet easy-to-use portal that can make ordering print materials, managing brand messaging, and tracking costs easy and […]
An off-putting or improperly designed menu could turn away loyal customers. Menu design can be tricky because there are a number of important considerations to make such as font style and size, the placement of images, and overall layout. Whether you are a brand-new café or an established restaurant, the following menu design tips may […]
Gaining and retaining new hires can be a challenge across a multitude of industries. New employee welcome packages that contain branded apparel, useable items, and corporate materials can make a world of difference for remote and in-house workers alike. Making a great impression can help your new hire enjoy a more seamless transition with your […]
Medical and dental marketing can be tricky. Not only are there numerous regulations marketers must consider in their practice’s messaging, the abundance of marketing and advertising options can be overwhelming. If you’re looking for marketing tips for dentists and doctors, the experts at Pel Hughes have compiled some helpful pointers to get you started. […]
Personalized marketing copy can be a game changer—particularly for businesses providing individualized services like dental and healthcare along with brands that produce consumer goods. With personalized marketing copy, you can help set your business apart from your competition by making your customers feel appreciated and valued. Valuing your clientele can go a long way in […]
A new year is almost upon us and for professional marketers, that means it’s time to develop editorial calendars for next year’s marketing projects as well as finalize the overall aesthetic of a brand’s messaging for the new year. Color, like anything else, follows trends based upon world events, popular culture, and a host of […]
With widespread access to the Internet and social media, today’s consumers have abundant purchasing options and a wealth of information at their fingertips. This can make selling your service or products more difficult as you likely face steep competition from your peers in business. Producing effective marketing and advertising campaigns is a necessity to stand […]
Are you new to content marketing? Perhaps you’re browsing the web for content marketing tips because you realize how important this form of marketing is for inching ahead of the competition and building a brand with staying power. Developing a content marketing program—particularly in the beginning—can feel overwhelming. Fortunately, the pros at Pel Hughes have […]
