Contrary to popular misconceptions, print advertising certainly contributes to a robust client/customer base, brand awareness, and healthier revenue. The trick with print ads is to utilize strategic tactics suited to your industry and business goals. Following are four helpful tips for print ads. Four Easy Tips for Print Ads Tip #1: Integrate Print Ads […]
Saving money and time is the ultimate goal of any business. When it comes time to send your files off to your professional printing company, preparation is essential. By preparing for print, you can save time and money on your advertising campaigns and marketing materials. Pel Hughes has compiled a few tips to make this […]
Do you want to take your direct mail to the next level? Make your mailers more compelling with interactive direct mail. Adding interactive elements to your campaigns will help increase engagement rates and set your brand apart from your competition. Read on to explore unique interactive direct mail ideas that may help make your campaigns […]
Pel Hughes makes marketing with promotional apparel and branded merchandise a breeze. There’s a reason SWAG (stuff we all get) is always popular among new hires, convention/conference attendees, and as gifts to loyal clients or customers—particularly if these items are something that will be used on a frequent basis by their recipients. Below are some […]
This year, expect color and font trends in graphic design to command a wow factor. When it comes to print, embracing design trends can make your mailers and their accompanying digital pieces more effective and enticing to the consumer. For 2024, much is uncertain in the geopolitical and economic sense so expect to see art […]
Packaging design isn’t an afterthought. In fact, many well-loved brands place a priority on packaging design to enhance their customers’ experiences and develop a strong brand identity. As online shopping has become increasingly popular, packaging design is more important than ever. Pel Hughes offers some helpful tips to help you put your best packaging foot […]
The USPS is running several promotions for businesses, non-profit organizations, and higher education institutions for 2024. The printing experts at Pel Hughes have the scoop on what you need to know to enjoy significant savings from the USPS for this year’s direct mail campaigns. 2024 USPS Promotions You Need to Know About Reply Mail IMbA […]
Are you thinking of transitioning to direct mail for your business, non-profit organization, or educational institution? According to Forbes, many other news sources, and consumer data, direct mail is in the midst of a revival that most businesses and organizations can capitalize on. Direct mail is a wonderful tool for consumer, donor, and student […]
Are pop-up blockers, digital unsubscribes, and unopened e-mails affecting your consumer outreach? Fortunately, traditional marketing channels are a solution. You can reach more customers with direct mail. Pel Hughes explains how direct mail can drive engagement without overwhelming your customer base. 3 Ways You Can Reach More Customers with Direct Mail #1 Defeat Digital […]
More cause-based organizations are turning to traditional forms of marketing and advertising. One method, non-profit direct mail has showed great promise in increasing donations, connecting with an organization’s supporters, and raising awareness for your organization’s work and impact. In today’s blog, we are going to discuss the Arbor Day Foundation’s success story with direct mail […]
