Consumer engagement can stagnate—particularly when your customers are overwhelmed with brand messaging online and in-person. One effective method for combatting low consumer engagement is through personalization. Personalized messaging is beneficial both in the digital world and the physical one. Everything from e-mail marketing to direct mail can be personalized. What is consumer engagement and why […]
Direct mail retargeting is a powerful tool for fostering thoughtful and meaningful communication with your customers. When used throughout the customer journey, retargeting campaigns can build a loyal consumer base, increase engagement on your digital properties, and boost revenue. Using sophisticated technology, direct mail retargeting sends physical mail pieces to consumers after they have […]
Contrary to popular misconceptions, print advertising certainly contributes to a robust client/customer base, brand awareness, and healthier revenue. The trick with print ads is to utilize strategic tactics suited to your industry and business goals. Following are four helpful tips for print ads. Four Easy Tips for Print Ads Tip #1: Integrate Print Ads […]
Saving money and time is the ultimate goal of any business. When it comes time to send your files off to your professional printing company, preparation is essential. By preparing for print, you can save time and money on your advertising campaigns and marketing materials. Pel Hughes has compiled a few tips to make this […]
Do you want to take your direct mail to the next level? Make your mailers more compelling with interactive direct mail. Adding interactive elements to your campaigns will help increase engagement rates and set your brand apart from your competition. Read on to explore unique interactive direct mail ideas that may help make your campaigns […]
Pel Hughes makes marketing with promotional apparel and branded merchandise a breeze. There’s a reason SWAG (stuff we all get) is always popular among new hires, convention/conference attendees, and as gifts to loyal clients or customers—particularly if these items are something that will be used on a frequent basis by their recipients. Below are some […]
This year, expect color and font trends in graphic design to command a wow factor. When it comes to print, embracing design trends can make your mailers and their accompanying digital pieces more effective and enticing to the consumer. For 2024, much is uncertain in the geopolitical and economic sense so expect to see art […]
Packaging design isn’t an afterthought. In fact, many well-loved brands place a priority on packaging design to enhance their customers’ experiences and develop a strong brand identity. As online shopping has become increasingly popular, packaging design is more important than ever. Pel Hughes offers some helpful tips to help you put your best packaging foot […]
The USPS is running several promotions for businesses, non-profit organizations, and higher education institutions for 2024. The printing experts at Pel Hughes have the scoop on what you need to know to enjoy significant savings from the USPS for this year’s direct mail campaigns. 2024 USPS Promotions You Need to Know About Reply Mail IMbA […]
Are you thinking of transitioning to direct mail for your business, non-profit organization, or educational institution? According to Forbes, many other news sources, and consumer data, direct mail is in the midst of a revival that most businesses and organizations can capitalize on. Direct mail is a wonderful tool for consumer, donor, and student […]
