CRM or “customer relationship management” is a hot concept in marketing and advertising. While CRM utilizes advanced software, it is more accessible to small businesses and organizations than you might think. CRM marketing can efficiently streamline your digital and print advertising, reduce labor costs, and help maintain relationships with your existing and prospective customers. Chances […]
Marketing with print newsletters is a powerful form of conventional advertising that could boost your sales, develop long-term relationships with your clientele, and add authenticity to your business or organization. While digital marketers may tell you that “print is dead”, a wealth of research indicates otherwise. The experts at Pel Hughes believe that merging print […]
One of the biggest challenges non-profit marketers have is capturing the attention of donors. Developing a solid non-profit marketing strategy involves analyzing data, deploying compelling storytelling campaigns, and understanding donor psychology. Invigorating your organization’s marketing efforts can feel like a daunting task. Fortunately, we’ve compiled some helpful marketing tips for non-profits to consider. 5 Marketing […]
Marketing with storytelling is a compelling way to engage consumers. Science backs this notion up, too. When information is presented in the format of a story, it is far more likely to be committed to memory. Marketing with storytelling also helps connect a consumer to your brand and its products. Storytelling isn’t just for for-profit […]
Our team at Pel Hughes is thrilled to announce a new addition to our arsenal of next-generation printing technology. We recently acquired the Canon ProStream 1800, which will provide unparalleled speed and quality to our valued clients. Purchasing the Canon ProStream required careful consideration. Our experts have been evaluating ink jet technology for the past ten years. Our goal was to select […]
Changing consumer habits has entrepreneurs across the world rethinking how their messaging and sales reach their customer base. These trends will also impact how businesses advertise and market their products or offerings. According to the Harvard Business Review, these changing consumer habits could make conventional sales obsolete. As a specific example, when it comes to […]
Technology and data make it possible to personalize marketing. Tailoring your messaging to the consumer preferences of individuals can help boost revenue while developing a more loyal consumer base. Personalization in marketing is a great way to tailor both digital ads as well as print advertising. Consumers in the 21st century—across multiple demographics—respond favorably to […]
Working with a printing company and/or database agency can help you expand your consumer base and boost your ROI on your marketing efforts. When your business outsources its advertising and marketing, it’s critical to develop a good relationship with your printing provider and database agency for optimal results. If you’ve ever wondered how to get […]
Labor shortages and supply chain issues have done a number on businesses in nearly every industry over the last year. Everyone from consumers to titans of industry is feeling the crunch. If you’re worried about the future of your direct mail campaigns and whether labor market upheaval and supply chain hiccups will affect your marketing […]
In the non-profit sector, developing great donor relationships plays a large role in the success of any cause-based organization. Research has shown that long-time, recurring donors can make or break the impact a non-profit has on the community they serve. When it comes to non-profit marketing, the best approach is one that nurtures its contributors […]
