Are you leveraging digital and print marketing to your advantage? Combining print and digital marketing, also known as cross media marketing, offers unique advantages for your business. Some key benefits of cross media marketing include: expanding your brand’s reach, improving data collection for measuring the effectiveness of your campaigns, and retaining clientele with increased customer […]
Did you know that non-profit organizations have a significant failure rate? According to data compiled by the IRS, between 49% to 77% of non-profits fail. Many of these organizations performed important, necessary work that made a real impact on communities, the environment, and other worthy causes. The problem with non-profit failures often lies with marketing. […]
To some, print advertising and marketing might seem antiquated but industry experts respectfully disagree with that notion. A recent survey of top tier marketing professionals in the United States indicates that 74% of the industry’s experts favor direct mail campaigns to other forms of marketing, including email. This survey and report, The 2023 State of […]
Modern consumers have become accustomed to individualized messaging. In the last decade especially, multinational corporations have leveraged data to deliver specified messaging to their consumers. Data, sorted with the help of sophisticated technology, helps tailor brand messaging in an individual way. Harnessing reliable data buckets improves the chances that your marketing and advertising efforts resonate […]
The cost of almost everything is rising, including postage rates. Effective on January 22, 2023, postage rates will increase about 4.2% on average for certain types of mail. While this may not affect the day-to-day of households, it could certainly make staying within budget difficult for marketers and businesses. While these postage rate increases were […]
Well-placed and professionally designed wayfinding signage is an integral component to enhancing your customer’s experience in brick-and-mortar establishments. As a consumer, you’ve likely benefitted from exterior and interior wayfinding signage. Think about your last visit to a large, multistory medical complex. More than likely, you found your doctor’s or dentist’s office from a variety of […]
The experts at Pel Hughes were thrilled to contribute graphic design and non-profit marketing insight to Lincoln University’s recent fundraising campaign for Giving Tuesday. Lincoln University is a premier liberal arts college in Pennsylvania. As the first historically Black institution to grant degrees, Lincoln University has earned a reputation for excellence since its founding in 1854. […]
Submitting files for print while exciting can feel daunting. Print, unlike digital advertising and marketing mediums, is a little less forgiving. While it is easy to make alterations and corrections to web pages and social media posts, a mistake with printing could make thousands of pieces of collateral unusable. Fortunately, the printing pros at Pel […]
More businesses—of all sizes and in various industries—utilize marketing portals to streamline brand messaging across multiple departments. A marketing portal can help your enterprise save time, labor, and money. The printing pros at Pel Hughes offer Storefront—an advanced yet easy-to-use portal that can make ordering print materials, managing brand messaging, and tracking costs easy and […]
An off-putting or improperly designed menu could turn away loyal customers. Menu design can be tricky because there are a number of important considerations to make such as font style and size, the placement of images, and overall layout. Whether you are a brand-new café or an established restaurant, the following menu design tips may […]
