Working with online printers can be tempting—after all, some do offer lower prices. Often times, working with online printing companies instead of traditional printers can leave a lot to be desired. While lower prices might be tempting, the downsides of online printing companies can end up costing more money in the long run because their […]
Did you know that Pel Hughes offers database services including data management? In today’s highly competitive business climate, one way to inch past your competition is to harness the power of technology—specifically data. Data management gives illuminating insights on all your marketing and advertising efforts along with assessing the strength of your customer experience. It […]
Have you considered using direct mail for political campaigns? From local to federal elections, the stakes are high. A good political campaign needs a robust outreach strategy that includes in-person events like townhalls along with digital and print marketing. While it’s important to have active social media channels, a well-written website, and video content, younger […]
When it comes to eye-catching direct mail, bigger is better. Jumbo postcards measure 6 x 11 inches and make for memorable direct mail campaigns. Ideal for dental and medical practices, retailers, restaurants, and service-based businesses, jumbo postcards offer plenty of space for stunning designs, high resolution photos, and copy to sell your goods or services […]
Using QR codes with direct mail offers unique advantages for marketers. While QR codes have ebbed and flowed in popularity over the years, recent trends indicate that marketing with QR codes is here to stay. This is likely because QR codes make for a robust cross media marketing strategy, provide reliable metrics on response rates, […]
The days of sending out enormous direct mail campaigns to every residential address in a city are long gone. Not only is this direct mail tactic ineffective, but it is also costly. Today, helpful tools allow for zip code targeting on your direct mail campaigns where mailers are only sent to residents who fall into […]
Your walls, floor, windows, and business vehicles are a blank canvas with which you can improve your marketing efforts. Marketing with large graphics is ideal for brick-and-mortar locations including salons, cafes, boutiques, health and dental clinics, and automotive shops. This form of marketing is also great for higher education institutions and non-profit organizations like nature […]
Last month, the USPS filed for a proposed rate increase with the Postal Regulatory Commission (PRC) in an effort to mitigate the effects inflation has had on its operations. This proposal involves raising the price of postage three cents domestically and five cents internationally. If the PRC approves this proposed postage rate increase, the new […]
Do you want higher response rates with your direct mail campaigns? If so, the pros at Pel Hughes strongly encourage you to use coupons with direct mail to incentivize consumer action. Using coupons with direct mail has always been a great way to elicit a response from your campaign’s recipients but now with record levels […]
Higher education content marketing is a competitive game. Universities and colleges throughout North America have stepped up their content marketing efforts to attract quality prospective students. Since the competition is steep, it’s important to develop a robust content marketing strategy that speaks to prospective students of various backgrounds, age groups, and academic interests. The pros […]
